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Add Google Analytics and Conversion Tracking to Your Sierra Site

Connect Google Analytics GA4 to your Sierra site and track lead conversions with ease.

 

Why This Feature Matters

 

 

  • Enables accurate website performance and lead tracking

  • Required for integrating with advertising platforms like Google Ads

  • Supports conversion optimization through lead event monitoring

 

 

 

 

Step-by-Step Instructions

 

 

 

✅ Create a New Google Analytics 4 (GA4) Property

 

 

  1. Log in to your Google Analytics account.

  2. Navigate to Admin (gear icon in bottom-left).

  3. Click Create Property and complete the setup wizard.

  4. Create a Web Data Stream when prompted.

  5. Copy the Measurement ID (format: G-XXXXXXXXXX).

  6. Go to your Sierra CRM → Gear Icon → Integrations → Google Analytics

  7. Paste your Measurement ID in the provided field.

 

 

⚠️ Do not paste the full GA script — Sierra only needs the Measurement ID.

 

 

 

✅ Upgrade a Universal Analytics (UA) Property to GA4

 

 

  • Follow Google’s official upgrade guide

  • A new GA4 property will be created that uses the existing tracking code

  • Both properties run in parallel until UA sunsets on July 1, 2023

  • No Sierra updates required unless you plan to use the new GA4 property only

 

 

 

 

✅ Mark “Lead” as a Conversion in GA4

 

 

  1. Go to Engagement → Events in GA

  2. Locate the event called Lead

  3. Click the three-dot menu and select Mark as conversion

 

 

Note: You must have at least one Lead event before this option appears.

 

 

 

Best Practices

 

 

  • Only use one GA property on your Sierra site

  • Share GA or Facebook Pixel access with third-party advertisers instead of letting them install separate tracking

  • Ensure your Measurement ID (not Property ID) is used

  • Resize your email/flyer header image to 700x160px to avoid distortion

 

 

 

 

Troubleshooting Common Issues

 

 

Issue: GA not tracking conversions

Fix: Verify you used the Measurement ID, not the GA4 Property ID

 

Issue: You pasted full GA script into your site

Fix: Remove full script. Sierra requires only the Measurement ID via Integrations

 

Issue: Events not being marked as conversions

Fix: Wait for the first ‘Lead’ event to fire before trying to mark it as a conversion

 

Issue: Using Google Tag Manager (GTM)

Fix: GTM is not supported on Sierra sites. Use native GA integration only

 

 

 

FAQs

 

 

Q: Can I use Universal Analytics (UA)?

A: No. Google officially deprecated UA on July 1, 2023. Use GA4 only.

 

Q: Can I use GTM to manage analytics?

A: No. GTM is not supported and may break tracking.

 

Q: Can I link Google Ads to GA4?

A: Yes, but linkage must be redone after creating your GA4 property. Learn how here.

 

Q: How do I find my Measurement ID?

A: It’s listed in your GA4 Web Stream settings. Format: G-XXXXXXXXXX.