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Blogging Best Practices: Attract Visitors and Capture Leads

A step-by-step guide to turning blog posts into powerful lead generation tools through strategic content, SEO optimization, and marketing.

Table of Contents

  1. Why This Feature Matters

  2. Step-by-Step Framework

  3. Best Practices

  4. Troubleshooting Common Issues

  5. FAQs

Summary

This article provides a complete roadmap for turning Sierra Interactive blog posts into a powerful lead generation tool. You’ll learn how to:

  • Create blog posts that are relevant and searchable
  • Write and optimize posts so they attract and convert readers
  • Market your blogs effectively to drive more site traffic

For step-by-step instructions on creating blog posts inside the CRM, see How to Create and Manage Blog Posts in Sierra.

Why This Feature Matters

  • Capture early-stage leads: Buyers and sellers search online before they’re ready to commit. Blogs help you meet them early.
  • Build local authority: Consistent, helpful posts position you as the go-to expert in your market.
  • Boost site performance: Search engines reward websites with fresh, relevant content.
  • Generate leads: Optimized posts with clear calls-to-action can bring in prospects directly from your blog.

Step-by-Step Framework

1. Create Blogs with Intention

While creating a blog in Sierra is straightforward, choosing the right topics is what makes it effective.

Tips for strong blog foundations:

  • Choose keyword-rich titles. Example:
    • Instead of Neighborhood Spotlight, write Best Neighborhoods in Louisville for Families in 2025.
  • Write for early-stage buyers and sellers who are still gathering information.
  • Keep posts focused, clear, and useful.

🔗 For Sierra-specific instructions, see How to Create and Manage Blog Posts in Sierra.

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2. Write & Optimize for Lead Generation

Most blog visitors aren’t ready to transact yet. Blogs capture their attention early, giving you time to build trust.

Strong blog topics include:

  • Neighborhood comparisons (schools, cost of living, lifestyle)
  • Homebuying basics (pre-approval, down payments, mistakes to avoid)
  • Market trends (interest rates, inventory, pricing explained simply)
  • Renting vs. buying and budgeting guides

Tips for effective writing:

  • Keep language conversational and simple.
  • Use headers, bullet points, and visuals to break up text.
  • Answer common questions directly.
  • End with a call-to-action (e.g., Download a buyer’s guide or Set up property alerts).
  • Include personal insights—Google favors content written from real experience.

Optimization techniques:

  • Link blogs to neighborhood pages, listings, and related content.
  • Offer downloadable resources (checklists, guides).
  • Add local photos, charts, or graphics to keep readers engaged.

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3. Market Your Blogs to Drive Traffic

Publishing is only half the work. Promotion ensures your blogs actually get read.

Where to share blogs:

  • Social media: Share snippets, quotes, or visuals (Facebook, Instagram, LinkedIn, TikTok).
  • Email newsletters & e-alerts: Send new posts to your database.
  • Market updates: Add links to relevant blog content.
  • Internal linking: Connect blogs to site pages and other articles.

Best practices for promotion:

  • Repurpose each blog into multiple social posts or short videos.
  • Refresh evergreen posts regularly (e.g., Tips for First-Time Homebuyers).
  • Use eye-catching visuals (charts, Canva graphics, local photos).
  • Track performance — views, clicks, and conversions — to double down on what works.

Best Practices

  • Use the Create → Optimize → Market framework consistently.
  • Focus on real questions clients ask. If one person asks, others are searching for it.
  • Stay consistent. A steady cadence builds long-term SEO and brand authority.

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Troubleshooting Common Issues

  • “My blog isn’t getting traffic.”
     Promote across multiple channels and refresh evergreen posts.
  • “I’m stuck on topics.”
     Use Google’s People Also Ask, client FAQs, or trending topics on Zillow/Redfin for inspiration.
  • “Leads aren’t converting.”
     Strengthen calls-to-action and link blogs to property searches or guides.

FAQs

Q: How often should I blog?
 A: Aim for 2–4 posts per month to keep content fresh and support SEO.

Q: How long should my blog posts be?
 A: 800–1,200 words works well — long enough to be valuable but easy to read.

Q: Do blogs really generate leads?
 A: Yes. While they often attract early-stage buyers, optimized blogs with CTAs can directly generate leads and feed your pipeline.