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Boost Your SEO by Creating a Unique Community Pages Template

Learn how to scale your website’s SEO effort by creating a template for community pages that attracts leads.

Regularly updating your website with unique, fresh content is crucial for SEO. Adding new content pages builds credibility with search engines, making it easier for your site to rank higher in search results. 

Why This Feature Matters

Many real estate professionals struggle with maintaining relevant web content, which can lead to stagnation in search rankings and lost leads. By consistently updating your community pages, you not only improve your website's SEO but also keep potential clients engaged. Examples of this include featuring local events, updating market statistics, and showcasing properties that have recently become available, which all resonate with community members and attract visitors to your site.

Step-by-Step Instructions:

  1. Create the New Community's Saved Search

    • Start by creating a saved search for the new community that you want to feature on the page.

  2. Navigate to the Content Pages Section

    • Click the Content tab at the top of the admin panel and select Content Pages from the dropdown menu.

  3. Duplicate an Existing Page

    • To the right of each page, find the duplicate icon.
    duplicate page
    • Click the icon, and an overlay will appear.
    duplicate page-popup
    • Type the name of the new community in the New Page Name field and press Tab. The New Page Filename will automatically populate.
    • The newly duplicated page will be added to the section displayed in the dropdown.

  4. Edit the Page Content

    • After the new page is created, edit the content to reflect the new community.
    • Replace all instances of the duplicated community's name with the new community's name.
    • Update the embedded saved search by removing the old one.

  5. Remove the Old Embedded Saved Search

    • Position your pointer to the right of the Embedded Listings title. You’ll see buttons to edit the title and delete the embedded search.
    duplicate page-delete saved search
    • Click Delete to remove the old saved search.

  6. Add the New Saved Search

    • Click the Add New Page Component button and select Listings from Saved Search.
    duplicate page-new page component
    • In the dropdown, select the saved search you created for the new community.

  7. Save and Finish

    • Once everything is updated, click Save and Continue or Save and Exit to finalize your changes.

Best Practices:

  • Ensure Unique Content: Always create original content for each new page to improve SEO performance. Avoid copying content from other websites.
  • Organize Saved Searches: Use specific, targeted saved searches for each community to ensure relevant listings are displayed.
  • Review Content Regularly: Update content periodically to keep the page fresh and relevant, which helps with both SEO and user engagement.

Troubleshooting Common Issues:

  • Problem: The embedded saved search isn’t updating with the new community listings.
    • Solution: Double-check that you’ve correctly created and selected the new saved search. Ensure that the search results are set up correctly for the new community.
  • Problem: Page content isn’t reflecting the changes.
    • Solution: Ensure that you’ve properly replaced all instances of the old community’s name and that you’ve saved your changes before exiting.

FAQs:

  • Can I create multiple pages for the same community?
    • Yes, you can create multiple pages for the same community, but make sure each page focuses on a different aspect or feature of that community to avoid duplicate content penalties.
  • Do I need to manually update saved searches when adding new listings?
    • No, saved searches automatically update with new listings, but ensure your search criteria are broad enough to include all relevant new listings for the community.