Choose the Right Design to Amplify Your Real Estate Business

Sierra's websites are beautifully designed with modern search, performance and real estate needs in mind to help you become discovered first.

When selecting your Sierra site type, it’s crucial to pick a design that aligns with your business needs. A well-maintained website will help you generate more leads, increase local brand awareness, provide value to users, and enhance your sales opportunities.

Use this guide to determine which site style: Pro, Luxury, Ace, Pinnacle, or Exec, is the right fit for your business goals.

Table of Contents

1. Pro Site: The Buyer-Focused Powerhouse

2. Luxury Site: Brand-First Design for High Value Markets

3. Ace Site: The Brand & Seller Showcase

4. Pinnacle Site: The Ultimate Hybrid

5. Exec Site: The Seller-Focused Competitive Edge

6. Comparison: Which Site Style is Right for You?

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Pro Site: The Buyer-Focused Powerhouse

Best For: Agents and teams primarily focused on capturing buyer leads and showcasing local market data.

The Pro site is a listing-centric site designed to deliver an unparalleled property search experience. It leverages a prominent property search call-to-action (CTA) immediately upon landing, making it ideal for attracting motivated buyers who want to find homes quickly.

Key Features:

• Sticky Header: Keeps navigation accessible while users scroll.

• Search-First Design: Puts the IDX search tool front and center.

• Market Insights: Highlight featured communities, neighborhoods, and residential market data to guide clients toward informed decisions.

See it in action: Lake Oswego Real Estate (Pro Site Example)

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Luxury Site: Brand-First Design for High Value Markets

Best For: Luxury agents and boutique teams representing high-value listings ($1M+) who want to establish immediate digital credibility.

The Luxury Site is an elevated website experience that combines sophisticated design standards with a proven SEO foundation. It is built for professionals who view their website as a core business asset and a digital first impression rather than just a search tool.

By prioritizing visual storytelling and intentional layouts, this site bridges the gap between high-end aesthetics and high-performance lead generation.

Key Features:

• Elevated Visual Storytelling: Leads with a brand-first layout and high-impact design to mirror the expectations of luxury buyer markets.

• Curated Content Experience: Features purpose-built homepage sections and intentional content limits to preserve brand clarity and sophisticated balance.

• Manual Precision: Offers manual control over high-value sections such as notable listings and market statistics to ensure a polished, hand-picked feel.

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Ace Site: The Brand & Seller Showcase

Best For: Seller agents and teams looking to highlight experience, reviews, and brand authority.

The Ace site is a hero-centric design tailored to separate you from the competition. Rather than leading with a search bar, this site focuses on your unique value proposition. It is perfect for attracting seller leads with prominent home value CTAs and showcasing your team’s accomplishments, career sales, and client testimonials.

Key Features:

• Brand-First Design: Uses high-impact visuals and "About Us" sections to build trust.

• Seller Focus: Features prominent "Home Valuation" and "What's My Home Worth" calls-to-action.

• Social Proof: Dedicated sections for reviews, ratings, and featured videos to validate your expertise.

See it in action: Tampa Bay FL Real Estate (Ace Site Example)

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Pinnacle Site: The Ultimate Hybrid

Best For: High-volume teams requiring a premium site that targets both buyers and sellers aggressively.

The Pinnacle site offers a seamless blend of functionality and aesthetics. It combines the robust search capabilities of the Pro site with the brand-building power of the Ace site. This tailored design allows you to display listings and community features while simultaneously differentiating your brand with seller-focused tools like home valuations, pre-approval options, and cash offers.

Key Features:

• Versatile Header: Supports up to 5 unique Calls-to-Action plus an IDX search tool.

• Comprehensive Lead Capture: Targets buyers with search and sellers with valuation tools simultaneously.

• Premium Experience: Offers a "portal-quality" experience that rivals major real estate platforms.

See it in action: Myrtle Beach Real Estate (Pinnacle Site Example)

 

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Exec Site: The Seller-Focused Competitive Edge

Best For: Teams and brokerages on the Growth Plan looking to gain a competitive edge in listing inventory.

The Exec site is a high-performance design built to maximize seller lead generation. It is designed to capture attention immediately with prominent address capture, instant home valuation, and instant offer capabilities. This site is essential for teams that want to influence and convert more seller lead inventory through a sleek, premium design.

Key Features:

• Address Capture First: Maximizes conversions with immediate "What's My Home Worth" and address entry tools.

• Instant Offer Integration: Specialized features to promote cash offer programs and instant valuations.

• Strategic Funneling: Uses multiple CTAs to engage prospects at every stage of the journey.

See it in action:  Cincinnati Real Estate Search (Exec Site Example)

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Quick Selection Guide:

• Pro: The "customizable workhorse"—best if you want to build a site tailored specifically to your unique market structure.

• Luxury: The "boutique" experience—best for high-end markets where your digital aesthetic must match the quality of your listings.

• Ace: The "listing winner"—best for agents who want to win more listings by showcasing their brand and seller-specific tools.

• Pinnacle: The "lead machine"—best if your primary business model relies on high-volume lead registration.

• Exec: The "modern professional"—best for a sleek, fast, mobile-friendly experience that gets straight to the point.

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