Skip to content
  • There are no suggestions because the search field is empty.

Choose the Right Sierra Website Template to Amplify Your Real Estate Business

Discover the Perfect Design to Enhance Your Lead Generation and Brand Visibility

Not a Sierra Interactive client?  Schedule a demo to view these in action.

When selecting your Sierra template, it’s crucial to pick a design that aligns with your business needs. A powerful website will help you generate more leads, increase local brand awareness, provide value to users, and enhance your sales opportunities.

Sierra's websites are beautifully designed with Real Estate and organic SEO in mind. Use this guide to determine which template—Pro, Ace, Pinnacle, or Exec—is the right fit for your business goals.

Table of Contents

Pro Site: The Buyer-Focused Powerhouse

Best For: Agents and teams primarily focused on capturing buyer leads and showcasing local market data.

The Pro template is a listing-centric site designed to deliver an unparalleled property search experience. It leverages a prominent property search call-to-action (CTA) immediately upon landing, making it ideal for attracting motivated buyers who want to find homes quickly.

Key Features:

  • Sticky Header: Keeps navigation accessible while users scroll.

  • Search-First Design: Puts the IDX search tool front and center.

  • Market Insights: Highlight featured communities, neighborhoods, and residential market data to guide clients toward informed decisions.

See it in action: Lake Oswego Real Estate (Pro Site Example)

back to the top

Website Scroll - GIF

Ace Site: The Brand & Seller Showcase

Best For: Seller agents and teams looking to highlight experience, reviews, and brand authority.

The Ace template is a hero-centric design tailored to separate you from the competition. Rather than leading with a search bar, this template focuses on your unique value proposition. It is perfect for attracting seller leads with prominent home value CTAs and showcasing your team’s accomplishments, career sales, and client testimonials.

Key Features:

  • Brand-First Design: Uses high-impact visuals and "About Us" sections to build trust.

  • Seller Focus: Features prominent "Home Valuation" and "What's My Home Worth" calls-to-action.

  • Social Proof: Dedicated sections for reviews, ratings, and featured videos to validate your expertise.

See it in action: Tampa Bay FL Real Estate (Ace Site Example)

back to the top

ACE - GIF

Pinnacle Site: The Ultimate Hybrid

Best For: High-volume teams requiring a premium site that targets both buyers and sellers aggressively.

The Pinnacle template offers a seamless blend of functionality and aesthetics. It combines the robust search capabilities of the Pro site with the brand-building power of the Ace site. This tailored design allows you to display listings and community features while simultaneously differentiating your brand with seller-focused tools like home valuations, pre-approval options, and cash offers.

Key Features:

  • Versatile Header: Supports up to 5 unique Calls-to-Action plus an IDX search tool.

  • Comprehensive Lead Capture: Targets buyers with search and sellers with valuation tools simultaneously.

  • Premium Experience: Offers a "portal-quality" experience that rivals major real estate platforms.

See it in action: Myrtle Beach Real Estate (Pinnacle Site Example)

back to the top

PINNACLE - GIF

Exec Site: The Seller-Focused Competitive Edge

Best For: Teams and brokerages on the Growth Plan looking to gain a competitive edge in listing inventory.

The Exec template is a high-performance design built to maximize seller lead generation. It is designed to capture attention immediately with prominent address capture, instant home valuation, and instant offer capabilities. This template is essential for teams that want to influence and convert more seller lead inventory through a sleek, premium design.

Key Features:

  • Address Capture First: Maximizes conversions with immediate "What's My Home Worth" and address entry tools.

  • Instant Offer Integration: Specialized features to promote cash offer programs and instant valuations.

  • Strategic Funneling: Uses multiple CTAs to engage prospects at every stage of the journey.

See it in action:  Cincinnati Real Estate Search (Exec Site Example)

exec site gif

back to the top

Comparison: Which Template is Right for You?

Use this table to identify the differentiators that support your specific business model and purchase decision.

Feature/
Differentiator

 Pro Site Ace Site Pinnacle Site Exec Site
Primary Goal Lead Capture (Buyers) Brand Authority (Sellers) Premium Hybrid Competitive Edge (Sellers)
Primary CTA IDX Search Tool:
Get users looking at homes instantly.		 Brand & Valuation:
Up to 3 Customs CTAs.

Search + Multiple CTAs:
IDX Search + Up to 5 Custom CTAs

Address Capture:
Home Valuation & Instant Cash Offers
Key Content Focus Featured Listings, Communities, & Market Stats. Testimonials, Reviews, Team Bios, & Videos. All: Listings, Communities, & Valuations. Seller Inventory, Instant Offers, & High-Conversion Funnels.
Plan Requirement Available on all plans. Available on all plans. Available on all plans. Exclusive to Growth Plan.
Best Purchase If... You need a high-converting site to feed leads to your buyer agents. You are an established brand wanting to impress sellers with your bio/reviews. You want a "major portal" feel that competes for every type of lead. You are scaling a team and need specific tools to win listing inventory.