Connect Your Email to Sierra for Seamless Communication
Streamline your lead management and improve responsiveness with Sierra Interactive's integrated email features.
Table of Contents
- Why This Feature Matters
- Step-by-Step Instructions
- Best Practices
- Troubleshooting Common Issues
- FAQs
Why This Feature Matters
Effective communication can significantly impact your relationships with leads and clients. In a fast-paced real estate environment, staying connected is essential. Sierra's email feature solves common challenges by:
- Enabling quick communication directly from your CRM.
- Automatically tracking email history within each lead's record, ensuring you have context for every conversation.
- Supporting both bulk and one-to-one messaging, allowing you to reach out efficiently, whether addressing a group or engaging with individuals.
- Allowing email execution from multiple convenient locations in the platform, improving your workflow.
Step-by-Step Instructions
Connecting Your Email
Before sending emails, connect your email in your Sierra User Profile to sync outbound/inbound messages with each lead’s record.
- Click your profile picture in the top-right.
- Select Edit Profile.

- Scroll to the Connect Email tab.

- Select your email provider.
- After selecting your email provider, you will need to select either Full Sync or Outgoing-Only
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Full Sync (Recommended): Captures both outgoing emails and incoming replies from your leads, keeping a complete history in Sierra.
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Outgoing-Only: Captures only the emails you send. Incoming replies will not appear in lead history.

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- Click Connect Email.
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A pop-up will appear asking you to select the email account you want to connect.
Sending an Email from the Leads Dashboard
Option A: Individual Lead
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Click the + icon next to the lead’s name
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Choose New Email

Option B: Multiple Leads
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Check the box next to one or more leads
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Select Send Email from the Bulk Actions dropdown that appears above the lead list

Sending an Email from a Lead’s Detail Page
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Click the lead’s name from the dashboard or search using the Search Leads bar
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Click Email from the lead’s header, or click their email address in the Primary Information box


Sending an Email from the Task Manager
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Go to the Task Manager
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Click the Emails tab, then select Send Email

Best Practices
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Always personalize mass emails when possible.
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Double-check your connected email to ensure sync.
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Review lead email history before replying for context.
Troubleshooting Common Issues
- Issue: Sent email doesn’t appear in the lead’s record
Solution: Make sure your email account is connected under your user profile - Issue: Can’t find the “Email” button
Solution: Check if you’re in the right tab (Dashboard, Detail Page, or Task Manager)
FAQs
- Do replies show in the CRM?
Yes, if your email account is connected, replies will show in the lead’s detail page. - Can I send bulk emails to multiple leads?
Yes, use the checkbox method on the Leads Dashboard to send to multiple contacts. - What if my email provider is not listed?
At this time we are only able to connect to the email providers listed during setup.