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Create Effective Seller Lead Sites to Capture Homeowner Leads

Unlock new opportunities to engage potential sellers with customized landing pages that resonate with their needs.

 

Why This Feature Matters

Sierra Seller Lead Sites are designed to help real estate professionals effectively capture seller-specific leads. By utilizing customizable landing pages, you can address common challenges and tap into valuable business outcomes, such as:

  • Attracting motivated sellers through tailored messaging
  • Creating a consistent pipeline of homeowners considering listing their homes
  • Saving time with automated lead routing and tagging

     

Step-by-Step Instructions

1. Navigate to Seller Lead Sites

  • Click the Gear icon in Sierra Admin

  • Select Seller Lead Sites

  • Click Add New Site

2. Work Through the Template Tabs

Layout Settings

  • Choose a primary or custom background image

  • Select your brand colors

  • Customize headlines and messaging for the initial screen and instant estimate

  • Edit footer text

SEO / Meta Tags

  • Add meta title, description, and keywords

Lead Routing / Tracking

  • Assign leads to a specific user or into distribution

  • Send new lead alerts to email addresses

  • Enable “Auto-Add Lead Tag with Submitted Zip Code”

  • Add tracking codes: Google Analytics, AdWords, Facebook Pixel, etc.

Preview

  • View a real-time preview of your seller site

Domain Mapping

  • Choose one:

    • Register a new domain

    • Use a domain you already own (update DNS settings)

    • Use a Sierra subdomain

     

Publish

  • Click Publish when you’re ready to go live

✅ Don’t forget to click SAVE at the bottom of each section after changes.

 

3. Lead Tags Added Based on Timeframe to Sell

When a lead submits their info, Sierra automatically applies a tag based on their selected timeframe:

Timeframe to Sell

Auto-Applied Tag

Yes, in 1–3 months

Sell in 1-3 Months

Yes, in 3–6 months

Sell in 3-6 Months

Yes, in 6–12 months

Sell in 6-12 Months

Not right now, I’m just curious

Sell Just Curious

These tags populate into your Tag Manager and can be used in Lead Routing rules or the Lead Dashboard for filtering.

 

4. Secure Your Seller Lead Site

  • Complete the Securing Single Property Sites and Seller Lead Sites Form

  • Email support@sierrainteractive.com to notify the team

  • Sierra’s Platform Experts will complete the final domain security steps

5. Optional: Use Subdomains for Multiple Sites

If you want to avoid buying a new domain for every seller site:

Steps to Enable Subdomains:

  1. Purchase a standalone domain (e.g., WhatsYourHomeWorth.com)

  2. Email support@sierrainteractive.com with:

    • A request to enable subdomains for your Seller Lead Site

    • Your domain registrar login credentials

     

  3. Sierra will configure DNS settings to allow subdomain usage

Your subdomain URLs might look like:

  • 123CanterLane.WhatsYourHomeWorth.com

  • 456FurlongDrive.WhatsYourHomeWorth.com

  • 789ConestogaAve.WhatsYourHomeWorth.com

Best Practices

  • Set up lead routing rules for each “time to sell” tag to streamline follow-ups.
  • Add tracking codes early for Google and Facebook Ads to optimize performance.
  • Use eye-catching custom images to enhance conversion rates.
  • Keep form fields simple to increase submissions and lower drop-off rates.
  • Follow up quickly with leads—especially those tagged to sell in the next 3–6 months for maximum engagement.

 

Troubleshooting Common Issues

Issue: Site not loading after publishing

Fix: Double-check DNS settings or reach out to Sierra Support for domain help

Issue: Leads not routing correctly

Fix: Ensure zip code tags or time-to-sell tags are used in lead routing rules

FAQs

  • Can I preview my seller site before publishing?
    • Yes, use the Preview tab to check layout and copy.
  • Do I have to buy a domain for every seller site?
    • No. You can use subdomains if Sierra Support enables that option.
  • Can I use zip code tags in Lead Routing?
    • Yes. Enable “Auto-Add Lead Tag with Submitted Zip Code” in the routing settings tab.
  • Where can I view the seller lead site tags?
    • Tags are added to the Tag Manager and applied to each lead record.