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Customize Your Listing Detail Page Layout and Content Blocks

Tailor your Sierra Interactive listing pages with dynamic content blocks, and get to know the built-in layout that helps convert visitors

Table of Contents

  1. Why This Feature Matters
  2. Listing Detail Page Layout Overview
  3. Step-by-Step Instructions
  4. Managing Featured Lenders on Listing Pages
  5. Best Practices
  6. Troubleshooting Common Issues
  7. FAQs

Why This Feature Matters

  • Your Listing Detail Page is one of the most visited areas of your website, so a well-designed, well-organized page directly affects how visitors engage with your listings
  • Customizing content by property status or type (e.g., Active, Pending, Sold, Condo, Single Family) lets you tailor messaging and calls-to-action to what each visitor is actually looking at
  • Dynamic merge fields let you personalize content automatically instead of updating pages by hand
  • SEO-optimized, listing-specific content helps search engines index and rank your pages more effectively

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Listing Detail Page Layout Overview

Every Listing Detail Page includes the following built-in layout elements:

  • Modern, mobile-responsive design — clean spacing and typography that display consistently across devices
  • Full-screen photo gallery — visitors can swipe through images or scroll inline
  • Sticky smart navigation — a nav bar that follows the visitor, giving quick access to Details, Map, or Description without scrolling back up
  • Icon-based property details — key details (beds, baths, square footage, etc.) are displayed with icons for quick scanning
  • Compact map placement — a smaller map keeps the focus on photos, price, and featureslisting_detail_page

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Step-by-Step Instructions

Where to Customize Content Blocks

⚠️Only Primary Managers or Manager-level users with permissions can access these settings. 

  1. Click the gear icon in the top navigation bar.
  2. Select MLS® Feed Settings > Property Listing Detail SEO.
  3. If you operate in multiple MLS® regions, select the appropriate MLS®. Customizations must be made individually for each region.mls_feed_settings

💡For more on managing which listings display on your site, see Gain Control Over Displayed Listings with MLS Feed Settings.

Creating or Editing a Custom Content Block

  1. A default content block is already in place. Click the pencil icon to edit it, or create a new custom block.
  2. In the editing frame:
    • Select one or more Property Statuses (e.g., Active, Pending, Sold).
    • Select one or more Property Types (e.g., Condo, Single Family, Commercial).
    • Add your custom content. You can use merge fields to automatically pull in listing-specific details like price, beds, and address.
  3. You can create multiple content blocks for different combinations of status and property type to display targeted messaging.

Placing Your Content Block

  1. Choose where on the page you'd like the content block to appear using the placement dropdown.
  2. Click Save to apply your changes. Changes go live immediately.content_block

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Managing Featured Lenders on Listing Pages

If you work with a Featured Lender, review your visibility settings under Site Settings > Featured Lender to make sure the lender displays where and when you want. For full setup steps, see Featured Lender Integration Setup and Configuration.

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Best Practices

  • Use separate content blocks for Active listings vs. Sold to tailor calls-to-action (e.g., "Schedule a Tour" vs. "See Similar Listings")
  • Leverage merge fields so listing details update automatically instead of requiring manual edits
  • Place content blocks below the photo gallery or description for higher visibility
  • Coordinate content block messaging with your Featured Lender settings so the two don't conflict

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Troubleshooting Common Issues

  • Custom content isn't showing on listing pages.
    Confirm the content block's status and property type match the listing you're viewing, and that you've selected a valid placement and saved your changes.
  • Updates aren't appearing in one of your MLS® regions.
    Customizations must be made individually per MLS® region under Property Listing Detail SEO.
  • A Featured Lender isn't displaying on listing pages.
    Confirm Featured Lender is enabled in Site Settings, the lender is assigned to the lead (if required), and visibility rules match your intended audience (logged-in vs. anonymous users).
  • The layout looks outdated or changes aren't visible.
    Clear your browser cache and perform a hard refresh (Ctrl + Shift + R on Windows / ⌘ + Shift + R on macOS). If you use a caching plugin or CDN, purge that cache as well.

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FAQs

  • Can I use HTML in my content blocks?
    Yes, the content editor supports basic HTML for styling, links, and layout customization.
  • Are there limits to how many content blocks I can create?
    No, you can create as many as needed to meet your branding and messaging goals.
  • Do changes go live immediately?
    Yes, once saved, changes are live across your website right away.
  • Where do I manage my Featured Lender settings?
    Go to Site Settings > Featured Lender in your Sierra admin dashboard.

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