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Can Sierra Interactive Customize My Website to Boost Branding and Conversion?

Want a site that reflects your brand and helps you convert more leads? Our in-house team can help you customize your Sierra Interactive IDX website to meet your goals.

Table of Contents

  1. What Can Be Customized?

    1. Homepage

    2. Custom Sections

    3. Custom Content/Landing Pages

    4. Calls to Action (custom CTA elements)

    5. Minor Style Fixes (custom CSS)

  2. Agent Site (Subdomain) Customizations

  3. How to Request Custom Work


What Can Be Customized?

We support a wide range of website enhancements designed to improve performance, engagement, and user experience. All work is handled by Sierra’s in-house team and billed hourly, with a one-hour minimum. Popular requests include:

Homepage Enhancements or Layout Updates

    • Improve your first impression with a layout that directs visitors to key lead capture actions.
    • Examples (but not limited to): 
Homepage enhancements or layout updates (2)Interactive Map

Custom Sections 

    • Think testimonials, team bios, or featured communities!

    • Build trust and highlight your expertise with content that speaks to your audience.
    • Examples (but not limited to):

Testimonials

Team Bios

Featured Communities
Custom Content or Landing Pages

    • Create branded pages like About Us, Join Our Team, or Area Guides to strengthen your message and improve SEO.
    • Example (but not limited to): 

About Page

Calls to Action

Adding additional Calls to Action helps capture more leads by guiding visitors to take the next step, whether that’s scheduling a showing, requesting a home valuation, or contacting your team, turning casual browsers into real opportunities.

  • Example (but not limited to):

CTAs

Minor Style Fixes (Custom CSS Implementation)

We can help clean up spacing, update buttons or fonts, fix mobile display issues, or simplify your menus.

  • Example (but not limited to):

Minor Style Fixes

These examples are not an exhaustive list. If you have something specific in mind, our in-house team at Sierra is happy to explore your ideas and provide you with their recommendations.

Agent Site (Subdomain) Customizations

In addition to customizing your main Sierra website, you can also request visual and content updates for Agent Sites (subdomains). These sites are ideal for showcasing an individual agent’s brand, niche communities, and reviews.

The following updates can be made to agent subdomains:

  • Add an agent’s active listings directly to their homepage
  • Swap out the hero image and/or other homepage images
  • Swap out the logo with an agent-branded version (logo provided by client)
  • Change the site color scheme and styling to reflect the agent’s personal brand
  • Customize the Explore Communities section to only show areas the agent focuses on 
    (these can only link to saved searches, not standalone pages)
  • Hide sections of the homepage for a cleaner layout or to emphasize agent-specific CTAs
  • Change the footer social links to reflect the agent’s personal or business social profiles
  • Add awards, certifications, or “Featured In” badges (provided by client)
  • Add testimonials or reviews — either static (manually added) or using an Elfsight
  • widget provided by the client

Agent Site customizations must be submitted by a site admin or the account holder. Implementation timelines may vary.

How to Request Custom Work

Ready to get started?

Submit a customization request and include:

  • A description of what you'd like done
  • Your website domain
  • Any supporting materials (text, images, or inspiration links)

We'll review your request, confirm what's possible, and provide a time and cost estimate before beginning any work.

Not Sure What You Need?

No problem! Use the same request form to share your initial ideas—even if they're rough. We’ll help you clarify next steps and provide expert guidance based on what’s possible.