--- title: Building Pillar Pages and Content Clusters with IntelliSearch Tools description: Use IntelliSearch on your Sierra Interactive website to build pillar pages and content clusters for AI citations and organic traffic. image: https://www.sierrainteractive.com/wp-content/uploads/2022/07/Website-Preview-V2A.jpg --- [Skip to content](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#main-content) [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new?hsLang=en) [![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png)](https://help.sierrainteractive.com/helpcenter?hsLang=en) - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) Open main navigation Close main navigation - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) - [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new) Search Help Center - There are no suggestions because the search field is empty. 1. [Help Center](https://help.sierrainteractive.com/helpcenter?hsLang=en) 2. [Lead Generation & Capture](https://help.sierrainteractive.com/helpcenter/lead-generation-capture?hsLang=en) 3. [IntelliSearch](https://help.sierrainteractive.com/helpcenter/lead-generation-capture?hsLang=en#intellisearch) September 14, 2026 # Building Pillar Pages and Content Clusters with IntelliSearch Tools ## Learn how to use IntelliSearch on your Sierra Interactive website to build pillar pages and content clusters that enhance AI visibility and drive organic search traffic. ### Table of Contents 1. [What Are Pillar Pages and Content Clusters?](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#what) 2. [Step-by-Step: How to Build This in Sierra](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#steps) 3. [Best Practices for Content Clusters](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#best) 4. [Troubleshooting Common Issues](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#issues) 5. [FAQs](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#faqs) --- ### What Are Pillar Pages and Content Clusters? **Traditional search is still king, but the way buyers ask questions is evolving.** Buyers still turn to Google to search with terms like *"move-in ready homes near schools."* But increasingly, they are also using conversations with ChatGPT, Claude, Gemini and other LLM's to ask longer, highly specific lifestyle questions. - **Pillar Page**: A long-form, SEO-optimized community or feature page targeting a specific buyer intent keyword (e.g., “Homes with In-Ground Pools in Atlanta”). It includes a saved search, descriptive content, and clear calls to explore listings. - **Content Cluster**: A group of related content pieces: blogs, geographic community pages (e.g. Bankhead, Atlanta), lifestyle pages (e.g. golf course communities) that link back to the pillar page and to each other. They help demonstrate to human and automated visitors, that you understand the topic deeply. [back to the top](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#top) --- ### Step-by-Step: How to Build This in Sierra #### **Step 1: Choose a Buyer-Focused Feature or Theme** Think like your buyer. What lifestyle or home feature are they searching for? **Examples:** - In-ground pool - High-end finishes - First-time buyer homes - FHA-friendly homes - Walkable neighborhoods #### **Step 2: Create a Saved Search Using IntelliSearch** Use[IntelliSearch](https://help.sierrainteractive.com/helpcenter/what-is-intellisearch?hsLang=en) to combine multiple buyer-friendly filters. 1. Go to **Leads \> Saved Searches** 2. Use IntelliSearch to type in keyword criteria like: - `in-ground pool + modern kitchen + open concept` 3. Set traditional filters (price, beds, baths, location). 4. Name your search something that would stand out with Google like: - `Homes with In-Ground Pools in Atlanta` #### **Step 3: Turn It into a Pillar Page** 1. Create a **Community Page** from your admin panel. 2. Embed the saved search from Step 2. 3. Write 1–2 buyer-focused intro paragraphs with keyword-rich phrases. For step-by-step instructions on creating or duplicating community pages in Sierra, see [Create Community Page Templates to Scale Your Sierra Website's SEO](https://help.sierrainteractive.com/helpcenter/create-community-page-templates-to-scale-your-sierra-websites-seo?hsLang=en) **Example:** *Looking for an Atlanta home with an in-ground pool and space to entertain? These listings deliver exactly that! Outdoor living meets everyday luxury.* #### **Step 4: Build the Content Cluster** Create 3–5 supporting content pieces that link to your pillar page—and to each other. **Examples:** - Blog: *“The Real Backyards of Atlanta: Chastain Park”* - FAQ: *“Does a Backyard Pool Impact Homeowner Insurance Premiums”* - Community Page: *“Atlanta Homes with Outdoor Kitchens”* Make sure each page has a clear internal link to your pillar page. Use natural language like: “*Check out our full list of homes with pools in Atlanta.*” Stuck on what to write about? [Try DraftAI to get your content ideas out](https://help.sierrainteractive.com/helpcenter/draftai-content-generation-for-blog-posts-and-content-pages?hsLang=en). Generate full drafts for blog posts and content pages directly inside your Sierra Interactive content editor **with no extra tools, logins, or cost.**   #### **Step 5: Optimize and Monitor** - Follow SEO best practices for title and meta descriptions. - **Title:** Keep titles under 60 characters to prevent Google from truncating them - **Meta Description:** Crafting a concise, keyword-rich summary ensures search engines display your text without truncation, driving higher click-through rates. Keep descriptions between **120 and 160 characters** - Monitor performance using Google Analytics or [Google Search Console](https://help.sierrainteractive.com/helpcenter/measuring-seo-aeo-success-over-time-with-sierra#key-tools) - Set a calendar reminder to refresh the content quarterly or as market conditions dictate. [back to the top](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#top) --- ### Best Practices for SEO Clusters ✅ Use specific long-tail keywords: “Private fenced backyard” will outperform generic terms like “backyard.” ✅ Link everything together: Every cluster page should link to the pillar page and to 1–2 other cluster pages. ✅ Write like your buyer thinks: Instead of “luxury upgrades,” say “homes with chef’s kitchens and spa-like bathrooms.” ✅ Refresh your content: Google loves fresh, updated content. Quarterly refresh = long-term SEO wins. ✅ Start by brainstorming your top 3 most-searched buyer features: Then, build your first saved search and pillar page using the steps above. [back to the top](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#top) --- ### Troubleshooting Common Issues - **Pillar page isn’t ranking** Check keyword targeting, metadata, and whether internal links are in place. - **Saved search isn’t showing listings** Revisit your IntelliSearch keywords—some may be too narrow. Broaden filters slightly to ensure results display. [back to the top](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#top) --- ### FAQs - **Can I create more than one content cluster per topic?** Yes! Just make sure each pillar page targets a unique lifestyle or feature. - **Do I need to be an SEO expert to do this?** Not at all. Make sure to research your area, use buyer-friendly keywords, and good internal linking. - **Can I use these pages for paid ads too?** Absolutely. These SEO-optimized pages work great as landing pages for [Google Ads](https://help.sierrainteractive.com/helpcenter/unlock-lead-generation-success-with-sierra-google-ads-management?hsLang=en)or [Facebook campaigns](https://help.sierrainteractive.com/helpcenter/how-to-use-facebook-single-listing-ads-to-drive-more-local-traffic-leads-to-your-sierra-website?hsLang=en). - **What happens if I have zero listing matches for an area?** By default your "Fallback Radius" for all content pages is set to 5 Miles and can be altered from the MLS Feed Settings. Click [here](https://help.sierrainteractive.com/helpcenter/gain-control-over-displayed-listings-with-mls-feed-settings?hsLang=en) for more info Sierra Interactive offers a paid [Content Writing Services](https://help.sierrainteractive.com/helpcenter/content-writing-services-for-community-pages-blogs-and-seo?hsLang=en)option for clients.  [back to the top](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools#top) - [Getting Started with Sierra](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#main-content) - [Orientation & Approvals](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#orientation-approvals) - [Activate Your Sierra Dialer](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#activate-your-sierra-dialer) - [CRM Setup](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#crm-setup) - [Connect Your Data](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#connect-your-data) - 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[Communication Integrations](https://help.sierrainteractive.com/helpcenter/integrations-api?hsLang=en#communication-integrations) - [Marketing Integrations](https://help.sierrainteractive.com/helpcenter/integrations-api?hsLang=en#marketing-integrations) - [CRM Integrations](https://help.sierrainteractive.com/helpcenter/integrations-api?hsLang=en#crm-integrations) - [API & Developer Tools](https://help.sierrainteractive.com/helpcenter/integrations-api?hsLang=en#api-developer-tools) - [Calendar & Appointments](https://help.sierrainteractive.com/helpcenter/integrations-api?hsLang=en#calendar-appointments) [![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png "Sierra Interactive logo")](https://help.sierrainteractive.com/helpcenter?hsLang=en) 1205 E Washington St #110, Louisville, KY 40206 Copyright © 2025, Sierra Interactive ```json { "@context" : "https://schema.org", "@id" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters#article", "@type" : "Article", "author" : { "@type" : "Organization", "name" : "Sierra Interactive", "url" : "https://www.sierrainteractive.com" }, "dateModified" : "2026-07-23", "datePublished" : "2026-07-23", "description" : "Use IntelliSearch on your Sierra Interactive website to build pillar pages and content clusters for AI citations and organic traffic.", "headline" : "Build Pillar Pages and Content Clusters with IntelliSearch", "image" : "https://www.sierrainteractive.com/wp-content/uploads/2022/07/Website-Preview-V2A.jpg", "mainEntityOfPage" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png" }, "name" : "Sierra Interactive" }, "url" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters#howto", "@type" : "HowTo", "description" : "Step-by-step process for using IntelliSearch to create a saved search, turn it into a pillar page, and build a supporting content cluster in Sierra Interactive.", "name" : "How to Build Pillar Pages and Content Clusters with IntelliSearch", "step" : [ { "@type" : "HowToStep", "name" : "Choose a Buyer-Focused Feature or Theme", "position" : 1, "text" : "Think like your buyer. What lifestyle or home feature are they searching for? Examples: In-ground pool, High-end finishes, First-time buyer homes, FHA-friendly homes, Walkable neighborhoods.", "url" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters#steps" }, { "@type" : "HowToStep", "name" : "Create a Saved Search Using IntelliSearch", "position" : 2, "text" : "Use IntelliSearch to combine multiple buyer-friendly filters. Go to Leads > Saved Searches. Use IntelliSearch to type in keyword criteria like: in-ground pool + modern kitchen + open concept. Set traditional filters (price, beds, baths, location). Name your search something that would stand out with Google like: Homes with In-Ground Pools in Atlanta.", "url" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters#steps" }, { "@type" : "HowToStep", "name" : "Turn It into a Pillar Page", "position" : 3, "text" : "Create a Community Page from your admin panel. Embed the saved search from Step 2. Write 1-2 buyer-focused intro paragraphs with keyword-rich phrases. Example: Looking for an Atlanta home with an in-ground pool and space to entertain? These listings deliver exactly that! Outdoor living meets everyday luxury.", "url" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters#steps" }, { "@type" : "HowToStep", "name" : "Build the Content Cluster", "position" : 4, "text" : "Create 3-5 supporting content pieces that link to your pillar page, and to each other. Examples: Blog: \"The Real Backyards of Atlanta: Chastain Park\"; FAQ: \"Does a Backyard Pool Impact Homeowner Insurance Premiums\"; Community Page: \"Atlanta Homes with Outdoor Kitchens\". Make sure each page has a clear internal link to your pillar page. Use natural language like: \"Check out our full list of homes with pools in Atlanta.\"", "url" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters#steps" }, { "@type" : "HowToStep", "name" : "Optimize and Monitor", "position" : 5, "text" : "Follow SEO best practices for title and meta descriptions. Title: Keep titles under 60 characters to prevent Google from truncating them. Meta Description: Crafting a concise, keyword-rich summary ensures search engines display your text without truncation, driving higher click-through rates. Keep descriptions between 120 and 160 characters. Monitor performance using Google Analytics or Google Search Console. Set a calendar reminder to refresh the content quarterly or as market conditions dictate.", "url" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters#steps" } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://help.sierrainteractive.com/helpcenter/intellisearch-pillar-pages-and-content-clusters#faq", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes! Just make sure each pillar page targets a unique lifestyle or feature." }, "name" : "Can I create more than one content cluster per topic?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Not at all. Make sure to research your area, use buyer-friendly keywords, and good internal linking." }, "name" : "Do I need to be an SEO expert to do this?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Absolutely. These SEO-optimized pages work great as landing pages for Google Ads or Facebook campaigns." }, "name" : "Can I use these pages for paid ads too?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "By default your \"Fallback Radius\" for all content pages is set to 5 Miles and can be altered from the MLS Feed Settings." }, "name" : "What happens if I have zero listing matches for an area?" } ] } ```