Elevate Your Listing Detail Pages: Engage Visitors and Convert Leads
Customize Content Blocks to Enhance Visitor Experience.
Why This Feature Matters:
Your listing detail pages are prime real estate for branding and conversion. By customizing content blocks based on listing type or status (e.g., Active, Pending, Sold), you can create a tailored and engaging experience for visitors. This helps them understand the value of the listing and your services, ultimately increasing your chances of conversion.
Step-by-Step Instructions:
Where to Customize Listing Detail Pages
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Click the wrench icon in the top navigation bar.
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Select MLS® Feed Settings > Property Listing Detail SEO.
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If you operate in multiple MLS® regions, select the appropriate MLS®.
Creating or Editing a Custom Content Block
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You’ll see a default content block already in place.
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Click the pencil icon to edit it or create a new custom block.
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In the editing frame:
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Select one or more Property Statuses (e.g., Active, Pending, Sold).
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Select one or more Property Types (e.g., Condo, Single Family, Commercial).
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Add your custom content. You may use merge fields to dynamically pull in listing data.
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Merge fields allow you to automatically insert property-specific details like price, beds, address, etc., making each page feel personalized.
Placing Your Content Block
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Choose where on the page you’d like the content block to appear using the placement dropdown.
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Click Save to apply changes.
🧩 You can create multiple content blocks for different combinations of status and property type to display specific messaging as needed.
Best Practices:
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Use separate blocks for Active listings vs. Sold to tailor CTAs (e.g., “Schedule a Tour” vs. “See Similar Listings”).
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Leverage merge fields to dynamically populate listing details without manual updates.
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Consider placing content below the photo gallery or description for higher visibility.
Troubleshooting Common Issues:
Issue: My custom content isn’t showing on listing pages.
Solution: Confirm that the content block’s status and property type match the listing you’re viewing. Also ensure you’ve selected a valid placement and saved your changes.
Issue: I operate in multiple MLS® regions but don’t see my updates.
Solution: Customizations must be made individually per MLS® region under Property Listing Detail SEO.
FAQs:
- Can I use HTML in my content blocks?
- Yes, the content editor allows basic HTML for styling, links, and layout customization.
- Are there limits to how many content blocks I can create?
- No, you can create as many content blocks as needed to meet your branding and messaging needs.
- Do changes go live immediately?
- Yes, once saved, your changes are live across your website.