Enhance Client Engagement by Supporting Multilingual Leads

Why This Feature Matters

This feature allows your business to engage more effectively with non-English speaking leads and ensures they have a seamless experience on your website. By supporting multiple languages, you can:

• Improve client satisfaction through a language they understand.
• Increase conversion rates by making it easier for leads to navigate your site.
• Facilitate better communication by routing leads to agents who can speak their language.

Real-world Example

A client who speaks Spanish can browse your property listings comfortably, increasing their likelihood of reaching out.

Step-by-Step Instructions

1. Translate Your Site Using a URL Code

To display your site in a different language, simply append the corresponding code to the end of any page URL using the format:https://www.YourSite.com/#/lang-[language code]

Example for Spanish:https://www.BestRealEstateSiteEver.com/#/lang-es

2. Automatic Tagging and Notes for Leads

When a lead registers while viewing a translated version of your site:

• A language tag (e.g., “Spanish”) is automatically added to their profile

• A Note appears in the CRM under History stating:

  “This lead registered while using the translate feature to display the site in [Language Name].”

3. Route Leads Based on Language Tags

• Use language tags in your Lead Routing rules to assign leads to agents who speak the same language

• You can also assign auto-responses, texts, and voicemails in the corresponding language

4. Supported Languages and Codes

Best Practices

• Create a saved list of translated URLs for quick access

• Build routing rules for each supported language tag

• Prepare multi-language versions of auto-responders and voicemail scripts

• Educate your multilingual agents on how to manage these leads

Troubleshooting Common Issues

Issue: Page isn’t displaying in the selected language

Fix: Double-check that the URL ends in #/lang-[correct code] with no spaces or typos

Issue: Lead wasn’t tagged with a language

Fix: Ensure the lead registered while viewing a translated page and provided contact details during signup

FAQs

Can I change the default language of my site?

No, but you can link to translated versions using the language code URL format.

Do I need to manually add the language tag?

No. The tag is applied automatically when a lead registers through a translated URL.

Can I use language tags in action plans or drip campaigns?

Yes. You can trigger actions based on the language tag applied to each lead.