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Enhance Client Interactions by Embedding Videos on Your Site

Discover how embedding videos improves engagement and SEO for your real estate content.

Why This Feature Matters

Videos boost user engagement, improve time spent on pages, and help convey valuable information visually. By embedding videos on your content pages—whether it's highlighting a property, providing a community spotlight, or offering a market update—you not only enhance the client experience but also boost SEO by diversifying your content formats.

Real-world Examples:

  • A listing video can capture a client's attention much more effectively than text alone, leading to increased inquiries.
  • Community spotlight videos can showcase local amenities, turning casual viewers into serious leads.

Step-by-Step Instructions

Method 1: Using the Embedded Media Tool

  1. Find the YouTube Video

    • Go to YouTube and open the video you want to embed.

     

  2. Click “Share” Below the Video

    • Click the Share button (next to the Like/Dislike buttons).

    • In the share overlay, click Options and check the box for Long Link.

    • Copy the full video URL by clicking it and pressing CTRL+C (or CMD+C on Mac).

     

  3. Log in to Sierra Admin

    • Go to the Content Manager.

    • Click to edit the page where you want to embed the video.

     

  4. Place Your Cursor in the Editor

    • Click into the spot where the video should be placed.

     

  5. Click the Filmstrip Icon

    • On the toolbar, click the filmstrip icon in the bottom row (toward the left).

    • An Embedded Media Overlay will appear.

     

  6. Paste the Video URL

    • In the File / URL field, paste the URL you copied.

    • The remaining fields will auto-fill. Click Insert.

     

  7. Center the Video (Optional)

    • Click the video in the editor once.

    • Then click the Center Align icon (top row, third from the right).

     

  8. Save Your Changes

    • Click Save and Exit or Save and Continue to apply the changes.

     

Method 2: Using the HTML Source Editor

 

  1. Open the YouTube Video

    • Go to the YouTube video you want to embed.

     

  2. Click “Share” → “Embed”

    • Click Share, then click the Embed button in the overlay.

    • Uncheck “Show suggested videos” if desired.

    • Click Copy to copy the embed code.

     

  3. Open the HTML Source Editor in Sierra

    • In the page editor, click the HTML source editor icon (in the second row of the toolbar).

     

  4. Paste the Embed Code

    • Paste the code into the HTML overlay.

    • Click Update to return to the main editor.

     

  5. Save Your Page

    • Click Submit or Save and Exit to publish the embedded video.

     

Best Practices

  • Use the “Embed” code method if you need more control over video settings (e.g., disabling related videos).

  • Always center videos for better visual alignment on the page.

  • Avoid placing too many videos on one page, which may slow down page load times.

Troubleshooting Common Issues

Problem: The video doesn’t show after saving.

Solution: Double-check the URL or embed code. Make sure you’re not pasting into a broken tag or unsupported block.

 

Problem: Suggested competitor videos show at the end.

Solution: Use the Embed method and uncheck the suggested videos option before copying the code.

FAQs

Q: Can I use a Vimeo link instead of YouTube?

A: Yes, but you’ll need to use the embed code specific to Vimeo. Let us know if you need help with that.

Q: Is it better to use the media tool or HTML embed?

A: For simplicity, use the media tool. For customization, use the HTML embed.

Q: Can I upload my own video file directly?

A: It’s best to upload videos to platforms like YouTube or Vimeo, then embed. Uploading directly can slow down your page.