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Ensure Brand Consistency with Your REALTOR® Header Image

Streamline communications while maintaining a professional standard by easily updating your REALTOR® header image across all platforms.

 

Why This Feature Matters

  • Consistent Branding: Ensures brand consistency across all client-facing emails and printables, helping to maintain a professional image.
  • Adaptability: Allows agents and teams to promptly update visuals when logos or branding change, ensuring all materials reflect current branding.
  • Time-Saving: Saves valuable time by auto-updating multiple communications with a single upload, allowing agents to focus on what matters most—clients.

Real-world Examples

Imagine sending out newsletters, flyers, and automated responses all with outdated branding. This feature lets you quickly refresh your materials, sparing you from potential embarrassment and ensuring your communications look polished.

Step-by-Step Instructions

1. Verify User Permissions

  • The Primary Manager can update the REALTOR® header image by default

  • Manager-level Users must have the permission “Can update main Account Contact Info” enabled in their user profile

2. Access ‘Account Contact Info’

  • From the Sierra admin, click the gear icon, then select Account Contact Info

3. Locate the REALTOR® Header Image Section

  • Scroll to the section titled Email / Flyer Header Image

  • Click Choose File to upload a new image

4. Upload Your Image

  • Accepted formats: .jpg, .gif, or .png

  • Recommended dimensions: 700px wide x 160px tall

    • Larger images will be resized to fit

    • Cropping before upload is strongly advised for best results

5. Save Changes

  • Click Save at the bottom of the Account Contact Info page to finalize the update

Best Practices

  • Use a transparent .png or clean design with minimal text for better visual compatibility

  • Always preview your saved search e-alerts after updating to confirm display

  • Maintain uniform branding by using the same header image across all communication types

Troubleshooting Common Issues

Issue: New header doesn’t display in auto-responder emails

Fix: If those templates were customized manually, update the image directly within Auto Responders

 

Issue: Image looks stretched or blurry

Fix: Resize your image to exactly 700x160px before uploading to avoid automatic scaling

FAQs

Q: Where does this REALTOR® header image appear?

A: It shows up in saved search e-alerts, market update emails, and printable flyers by default.

Q: Can I use a different header for each email type?

A: No. The same image is used across all applicable locations unless manually overridden in Auto Responders.

Q: Will this affect auto-responder emails?

A: Yes, unless those auto-responders have already been manually customized—then you’ll need to update them individually.