---
title: Favicon Setup for Custom Browser Tab Branding on Your Website
description: Learn how to upload or update your website’s favicon in the Sierra Interactive Account Contact Info settings for consistent browser tab branding.
image: https://www.sierrainteractive.com/wp-content/uploads/2022/07/Website-Preview-V2A.jpg
---

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July 15, 2026

# Favicon Setup for Custom Browser Tab Branding on Your Website

## Upload a custom favicon so your Sierra Interactive site stands out in browser tabs, bookmarks, and search results.

### Table of Contents

1. [Why This Feature Matters](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#why)
2. [Before You Begin](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#before)
3. [Step-by-Step Instructions](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#step)
4. [Best Practices](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#best)
5. [Troubleshooting Common Issues](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#issue)
6. [FAQs](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#faq)

---

### Why This Feature Matters

- A favicon is the small icon that appears in browser tabs, bookmarks, and browsing history and it's often the first visual cue clients use to find your site among open tabs.
- A recognizable favicon reinforces your brand every time a client returns to your website, supporting repeat visits and brand recall.
- Sierra automatically generates the legacy-compatible file versions for you, so one upload covers modern and older browsers alike.

[back to the top](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#top)

 

---

### Before You Begin

- Check your user permissions. **Primary Managers** can update the favicon by default. **Manager**-level users must have the **Can update main Account Contact Info** permission enabled in their user profile. Not sure which user type you are? See [Understanding User Types in Sierra: Primary Manager, Manager, Agent, and Lender](https://help.sierrainteractive.com/helpcenter/understanding-user-types-in-sierra-primary-manager-manager-agent-and-lender?hsLang=en).
- Prepare your image file. Accepted formats are .jpg, .gif, and .png. Use a square image at the recommended size of 260px by 260px.

⚠️ A square image is required for proper display. Non-square images may appear distorted or cropped in browser tabs.

[back to the top](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#top)

---

### Step-by-Step Instructions

1. From the Sierra admin, click the **gear icon**, then select **Account Contact Info**.![gear\_account\_contact](https://help.sierrainteractive.com/hs-fs/hubfs/gear_account_contact.png?width=291&height=366&name=gear_account_contact.png)
2. Scroll down to the **Favicon** section.
3. Click **Choose File** and select your favicon image.![favicon](https://help.sierrainteractive.com/hs-fs/hubfs/favicon.png?width=465&height=239&name=favicon.png)
4. Click **Save** at the bottom of the page to apply the update.

Your new favicon will now display in browser tabs, bookmarks, and other browser contexts.

[back to the top](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#top)

---

### Best Practices

- Use a simplified version of your logo or a single recognizable mark, favicons render at very small sizes, so detail gets lost.
- Choose an image with strong contrast so it stays legible against both light and dark browser themes.
- Preview your site in multiple browsers (Chrome, Firefox, Safari) to confirm the favicon displays consistently.
- Keep your favicon consistent with the branding on your website and marketing materials so clients make the connection instantly.

[back to the top](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#top)

---

### Troubleshooting Common Issues

- The new favicon isn't showing after saving.  
  Clear your browser cache or open your site in an incognito/private window to see the update.
- The favicon appears blurry or pixelated.  
  Confirm your uploaded image is at least **260px by 260px** and square. Smaller or non-square images scale poorly in browser tabs.
- The Favicon section isn't visible, or changes won't save.  
  Contact your Primary Manager to update your permissions.

[back to the top](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#top)

---

### FAQs

- **What is a favicon?**  
  A favicon is the small icon that appears in a browser tab when your website is open. It helps clients visually identify your site, especially when multiple tabs are open.
- **Can I upload a .ico file?**  
  You don't need to upload a .jpg, .gif, or .png and Sierra automatically generates the .ico version for legacy browser compatibility.
- **How long does it take for the new favicon to appear?**  
  The change applies as soon as you save, but your browser may show the old icon until its cache refreshes. An incognito window shows the update immediately.
- **Will updating my favicon affect anything else on my site?**  
  No, the favicon only changes the icon shown in browser tabs, bookmarks, and similar browser contexts. Your site content and branding elements are unaffected.

[back to the top](https://help.sierrainteractive.com/helpcenter/favicon-setup-for-custom-browser-tab-branding-on-your-website#top)

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