--- title: Five Website Upgrades That Help Convert More Website Visitors description: Discover the top 5 Sierra Interactive website upgrades—like homepage refreshes and community sections—that drive more leads and improve user experience. image: https://www.sierrainteractive.com/wp-content/uploads/2022/07/Website-Preview-V2A.jpg --- [Skip to content](https://help.sierrainteractive.com/helpcenter/five-website-upgrades-that-help-convert-more-website-visitors#main-content) [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new?hsLang=en) [![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png)](https://help.sierrainteractive.com/helpcenter?hsLang=en) - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) Open main navigation Close main navigation - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) - [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new) Search Help Center - There are no suggestions because the search field is empty. 1. [Help Center](https://help.sierrainteractive.com/helpcenter?hsLang=en) 2. [Website Management](https://help.sierrainteractive.com/helpcenter/website-management?hsLang=en) 3. [Website Structure & Navigation](https://help.sierrainteractive.com/helpcenter/website-management?hsLang=en#website-structure-navigation) September 14, 2026 # Five Website Upgrades That Help Convert More Website Visitors ## Looking to turn more website visitors into clients? These high-impact upgrades in the Sierra Interactive CRM can boost engagement and conversions.  Your website is often the first impression a potential client has of your business, and first impressions happen fast. The good news? You don't need a full redesign to see real results. These five targeted enhancements can meaningfully improve how visitors experience your site and how likely they are to reach out.  #### 💻1. Refreshed Homepage Layout Make your first impression count. Updating your homepage with a modern layout, clear calls to action, and mobile-friendly formatting helps guide visitors toward lead capture opportunities. **Learn more:** [Understanding Site Layout Settings for Your Sierra Website](https://help.sierrainteractive.com/helpcenter/understanding-site-layout-settings-for-your-sierra-website-pro-and-ace-sites?hsLang=en)  #### 🏘️2. Featured Community Sections Showcase the areas you serve to build local authority and improve SEO. These sections can link to Community Pages, Area Guides, or Saved Searches to help visitors explore listings easily. **Learn more:** [Boost Your SEO by Creating a Unique Community Pages Template](https://help.sierrainteractive.com/helpcenter/boost-your-seo-by-creating-a-unique-community-pages-template?hsLang=en) | [Cross-Linking Community Pages to Property Listings](https://help.sierrainteractive.com/helpcenter/cross-linking-community-pages-to-property-listings?hsLang=en) | [Create a Neighborhood Page](https://help.sierrainteractive.com/helpcenter/create-a-neighborhood-page?hsLang=en)  #### 🙌3. Testimonials or Social Proof Earn trust at a glance. Highlight past client reviews, media logos, or third-party widgets like [Elfsight](https://help.sierrainteractive.com/helpcenter/enhance-your-pages-with-elfsight-widgets?hsLang=en) (we’ll embed them if you provide the code). **Learn more:** [Add and Display Client Testimonials on Your Website](https://help.sierrainteractive.com/helpcenter/add-and-display-client-testimonials-on-your-website?hsLang=en) #### 👥4. Join Our Team or About Pages Telling your brand story builds connection. Whether you're recruiting or reinforcing your value proposition, custom About or Join pages help humanize your business. **Learn more:** [Can Sierra Interactive Customize My Website to Boost Branding and Conversion?](https://help.sierrainteractive.com/helpcenter/customize-your-sierra-website-to-boost-branding-and-conversion?hsLang=en)  #### 📱5. Mobile Display and Menu Clean-Up Small fixes make a big difference. Improving spacing, updating links, and streamlining your mobile menu can significantly enhance usability and reduce bounce rates. **Learn more:** [Engage Visitors with Photos and Videos](https://help.sierrainteractive.com/helpcenter/engage-visitors-with-photos-and-videos?hsLang=en) --- #### 🛠️Ready to Enhance Your Site? Our in-house team can implement any of the enhancements above and, when appropriate, develop fully custom solutions tailored to your needs. [Submit a customization request](https://share.hsforms.com/1nuG2WW0HREuyX061UxC1dQcrxj0)and we will review your goals, define the scope, and provide a clear timeline to bring your vision to life.  - [Getting Started with Sierra](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#main-content) - [Orientation & Approvals](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#orientation-approvals) - [Activate Your Sierra Dialer](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#activate-your-sierra-dialer) - [CRM Setup](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#crm-setup) - [Connect Your Data](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#connect-your-data) - [Launch Your Website](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#launch-your-website) - [Start Working with Leads](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#start-working-with-leads) - 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