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Generate Buyer Leads (and Entice Seller Leads) with a Sierra Single Property Site

Create a standalone website for any listing to generate more buyer and seller leads with Sierra’s Single Property Sites.

 

Why This Feature Matters

 

 

Single Property Sites are powerful tools that:

 

  • Highlight specific listings in a premium, conversion-optimized layout

  • Attract both buyer and potential seller leads

  • Build agent branding and listing marketing credibility

  • Offer flexibility in layout, media, and domain setup

 

 

 

Step-by-Step Instructions

 

 

 

1. Access the Single Property Sites Tool

 

 

  • Navigate to the Gear icon > Property Sites

  • Click Add New Site

 

 

 

2. Manage Access

 

 

  • Primary Managers and Manager-level Users can manage all property sites by default

  • To give Agent-level Users access:

     

    • Edit their User Profile and toggle the two permissions related to Single Property Sites

     

  • Grant access to a specific property site via the Agent / Info tab when building the site

 

 

 

 

3. Work Through the Template Tabs

 

 

Layout Settings

 

  • Choose a layout (Layout 1 or 2)

  • Upload header and footer logos

  • Set primary and secondary brand colors

 

 

Listing Information

 

  • Pull property details from MLS® or enter manually

  • Add open house details (auto-delete after event)

  • Upload amenity details or PDFs (max size: 25MB)

 

 

Description

 

  • Add a short title/tagline and main description

 

 

Hero

 

  • Upload a cover photo

  • Optional: Add a video background

 

 

Photo Tour

 

  • Upload up to 100 images (10MB max each)

 

 

Video Tour

 

  • Add branded and unbranded video embed codes

 

 

3D Tour

 

  • Add branded and unbranded 3D tour links

 

 

Map

 

  • Add a specific or general location

 

 

Floor Plan

 

  • Upload floor plans and room details

 

 

Neighborhood

 

  • Add videos, images, and written descriptions of the area

 

 

Agent Info / Access

 

  • Add agent details

  • Assign visibility to one or more users

 

 

SEO / Meta Tags

 

  • Customize meta title, description, and keywords

 

 

Lead Routing / Tracking

 

  • Route leads via your existing lead routing rules or assign to a specific agent

  • Add tracking and embed codes for branded and unbranded versions

 

 

Preview

 

  • Use this tab to confirm layout and details before publishing

 

 

Domain Mapping

 

  • Choose one of the following:

     

    • Register a new domain directly

    • Use your own domain (update A records as needed)

    • Use a Sierra subdomain

     

 

 

Publish

 

  • Click Publish to take the site live

  • ✅ Be sure to SAVE at the bottom of each tab after making edits

 

 

 

 

4. Use Subdomains for Multiple Property Sites (Optional)

 

 

  • Purchase a standalone domain (e.g., GreatPropertiesForSale.com)

  • Email support@sierrainteractive.com with:

     

    • A request to use subdomains

    • Login credentials for your domain registrar

     

  • Sierra will configure DNS to support subdomains like:

     

    • 123CanterLane.GreatPropertiesForSale.com

    • 456FurlongDrive.GreatPropertiesForSale.com

     

 

 

 

 

5. Display an Unbranded Tour Version

 

 

For domains purchased through Sierra:

 

  • Add “tour.” before the domain name

     

    • Example:

       

      • Branded: http://555caylin.com

      • Unbranded: http://tour.555caylin.com

       

     

 

 

If using a third-party domain:

 

  • Login to your domain provider

  • Add an A Record:

     

    • Host: tour

    • Points to: 173.192.101.249

     

  • Contact Sierra Support for assistance if needed

 

 

 

 

6. Set Default Branding (Optional but Recommended)

 

 

  • Go to Manage Single Property Sites > Default Settings

  • Set default logos and brand colors to ensure consistency across all property sites

 

 

 

 

Best Practices

 

 

  • Use high-quality images and videos to showcase the property

  • Include open house dates to drive urgency

  • Customize the Hero section with a compelling video or cover image

  • Use subdomains for cost efficiency and branding continuity

  • Track lead behavior with analytics and Facebook Pixel

 

 

 

Troubleshooting Common Issues

 

 

Issue: Unbranded tour version doesn’t load

Fix: Confirm domain is purchased through Sierra, or add the required A Record for third-party domains

 

Issue: Lead routing isn’t working

Fix: Double-check that routing rules include leads from property sites or assign directly in the routing tab

 

 

FAQs

 

 

Can agents create their own single property sites?

Yes, if granted the correct permissions in their user profile.

 

Do I need a new domain for each site?

No. You can use a single domain with subdomains for each property site.

 

Can I track ad performance for each property site?

Yes. Add tracking pixels and analytics codes in the tracking settings.

 

Is there a limit to how many property sites I can create?

No, you can create as many as needed.