Sierra Interactive's Dynamic Ads for Real Estate on Facebook & Instagram
Cover every stage of your pipeline. From generating new leads to nurturing your database and promoting listings, our experts keep your business moving.
Why This Feature Matters
Running social media ads effectively is a major challenge for busy real estate agents. It’s time-consuming to design ads, define audiences, and track results. Many agents spend money on boosting posts without seeing a clear return, leading to frustration and missed opportunities.
Our managed Facebook Advertising Program solves this problem by handling the entire process for you. We use proven strategies and manage a proprietary real-time listing feed to deliver the latest listings in the MLS to potential clients. This saves you valuable time, keeps your brand in front of high-intent clients, and helps you build a stronger pipeline.
Table of Contents
Part I: Understanding the Four Ad Campaign Types
We offer four distinct campaign types, each designed to achieve a specific business objective.
1. Dynamic Retargeting
This powerful campaign is focused on lead generation. It shows dynamic, property-focused ads to people who have visited your website but left without registering. We use your site's property catalog to show them homes similar to what they already viewed, encouraging them to sign up to see more details.
Best For: Agents with consistent website traffic (around 150-300+ unique visitors per day).
2. Remarketing to Your Sphere
This lead nurturing campaign helps you stay top-of-mind with the contacts already in your CRM. It shows relevant listings to your existing leads based on their past activity on your website. Since the ads pull directly from the MLS, the listings are always current, keeping your brand visible and valuable.
Requires: At least 2,000 leads in your CRM.
3. Direct Lead Generation
As the name suggests, this campaign is designed to generate brand-new leads. It targets users on Facebook and Instagram in your local market who are showing behavior consistent with someone likely to move, even if they've never heard of you before. It’s a great way to consistently add new prospects to your pipeline.
Best For: Any agent looking to grow their database with new, local leads.
4. Market My Listings
This brand awareness campaign automates the promotion of your active listings. Instead of manually creating and boosting posts for each new property, this campaign automatically displays them in a professional carousel ad. It's the easiest way to get more eyes on your properties and build your brand recognition.
Best For: Brokerages, teams or listing agents that want to advertise all their listings efficiently. A minimum of 8 active listings is required.
Choosing Your Advertising Plan
We offer two simple management plans to fit your budget and goals. Your monthly ad budget, which you pay directly to Facebook, is separate from our management fee.
Features |
Lite Pack |
Full Pack |
Campaigns |
Choose up to 2 campaign types/ | Run up to all 4 campaign types. |
Managed Budget |
Up to $250 per month. | Unlimited |
Fees |
A one-time $125 setup fee plus a $75 monthly management fee. | No setup fee, with a $200 monthly management fee. |
Best Practices for Success
- Start with Your Goal: Choose your first campaign based on your most important business need. If you need more new leads now, start with Direct Lead Generation. If you need to re-engage your existing database, start with Sphere Remarketing.
- Match Your Audience Size: To ensure the ad algorithms can work effectively, make sure you meet the minimum requirements. For Sphere Remarketing, a database of 2,000+ leads provides a strong foundation for success.
- Set a Realistic Budget: Use the budget recommendations in the FAQ section below as a starting point. A well-funded campaign is more likely to produce consistent results.
- Trust the Process: Our team manages the campaigns based on proven strategies. For any changes or updates, please contact us directly to ensure your ads continue to run smoothly.
Part II: How to Get Started
Getting your campaigns launched is a simple, three-step process that we guide you through.
1. Complete the Onboarding Questionnaire
You will fill out a short Facebook Ads questionnaire to provide us with the final details we need to build and launch your campaigns. Once submitted, our team gets to work!
2. Choose Your Ads and Plan
Review the campaign types and plans in this article and decide which combination best fits your strategy and budget.
3. Share Your Facebook Assets
We will provide you with clear instructions on how to grant our team partner-level access to your Facebook Business Page and Ad Account. This allows us to manage the campaigns on your behalf while you retain full ownership.
FAQs
What should my monthly ad budget be?
This depends on the campaign. For Sphere Nurture, a good estimate is $150-$300 for a 10,000-lead database. For Direct Lead Generation, agents typically allocate between $150-$500 per month, depending on their market. We can provide a personalized recommendation during your onboarding.
Can I see an example of the ads?
Yes, the ads are typically dynamic carousel ads that showcase multiple properties. Because they are dynamic, they appear slightly different to each user based on their browsing history.
Are there any long-term commitments?
No. Our Facebook management service is month-to-month, and you can start or stop your campaigns at any time.
Can I make changes to the ads myself?
We ask that you let our team handle all changes. Simply email us your request at digitalmarketing@sierrainteractive.com, and we will take care of it for you. This prevents any accidental issues with the campaign setup.