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How Can E-Alerts Help Me Nurture Leads, Drive Engagement, and Improve My Website’s SEO?

Learn how E-alerts nurture leads, boost repeat site traffic, and improve SEO by automating personalized home search updates.

Why This Feature Matters

E-alerts are a powerful feature within Sierra Interactive’s CRM that automatically sends property updates to your leads based on their preferences. They simulate the behavior of a proactive agent, keeping your brand top-of-mind and showing your value even when you’re not directly in touch.

Why it matters:

  • Automates consistent lead nurturing
  • Keeps leads engaged and moving through your funnel
  • Drives repeat website traffic, which strengthens SEO
  • Improves lead qualification with high-intent listing info
  • Enhances CRM engagement metrics such as response rates and time-on-site

💡 Each E-alert functions as a “virtual showing assistant” that quietly builds trust and interest in the background.

Step-by-Step Instructions

To Leverage Auto-Created E-Alerts for New Leads Using Lead Routing Rules:

  1. Navigate to Leads > Lead Routing Rules in your Sierra dashboard
  2. Select an existing rule or click to create a new routing rule
  3. In the Action Settings section, check the box for Auto-Create E-Alert
  4. Click Save to apply the rule.

✅ Now, any new lead routed through this rule will automatically receive personalized listing alerts via email.

Best Practices

  • Use Auto-Created E-Alerts in all lead routing rules to ensure no lead is left out of your nurture flow.
  • Customize search filters broadly enough to surface listings but narrow enough to stay relevant.
  • Pair E-alerts with content-rich pages (blogs, market updates, community pages) to increase return value and SEO impact.
  • Regularly review and update routing rules as your business focus or market conditions change.

Troubleshooting Common Issues

Problem: Leads are not receiving E-alerts after being routed.
Solution: Double-check that the Auto-Create E-Alert checkbox is selected within the specific routing rule’s Action Settings.

Problem: E-alerts are too generic or irrelevant.
Solution: Refine your default search parameters in the routing rule to align more closely with your typical buyer personas.

FAQs

Q: What happens if a lead unsubscribes from E-alerts?
A: They will no longer receive property updates via email, but their lead record remains active in your CRM.

Q: Can I edit E-alerts after they're created?
A: Yes. Navigate to the lead’s profile and update or adjust the saved search criteria as needed.

Q: Can I manually create an E-alert for a lead?
A: Absolutely. You can manually set up custom E-alerts through the lead’s detail page if more personalization is needed.