How Can I Recruit New Agents Using Sierra?

Overview

Recruiting high-quality agents is one of the most impactful strategies for growing a real estate business. Sierra Interactive’s IDX website and CRM tools help you attract, nurture, and convert agent leads, just like you would with leads and customers. This guide walks you through how to set up your website and CRM for successful agent recruitment.

Why Agent Recruitment Matters

Agent turnover is inevitable, whether it’s due to career changes, burnout, or market fluctuations. A proactive recruitment strategy ensures:

• Full lead coverage and follow-up

• Growth into new markets and specialties

• Strong team culture and profitability

By building a recruiting funnel with Sierra, you’ll create a scalable, repeatable system for attracting the right agents at the right time.

Step-by-Step: Build a Recruitment Funnel with Sierra

1. Create a Compelling Recruiting Page on Your IDX Website

What you’ll need: A clear value proposition, engaging visuals, a career form, and a strong call-to-action.

Page Structure Tips:

• Headline: “Grow Your Real Estate Career with [Team Name]”

• Intro: Highlight mentorship, support, culture, and your tech stack

• Why Join Us: Use visuals or bullets for benefits:

  • ✅ Leads + CRM access (Sierra)

  • 📚 Training & mentorship

  • 💻 Marketing & IDX visibility

  • 💰 Commission splits

  • 🎉 Team culture/events

• CTA: “We’re hiring motivated agents—let’s talk!”

• Extras: Testimonials, team photos, and SEO (H1s, keywords, meta tags)

2. Embed the Sierra Career Form

• In the CAA, go to Content > Content Pages

• Create or edit a recruiting Content Page
• Add the Contact Form from the Page Components

• Select the Career template and rename (e.g., “Join Our Team”)

• Add the Recruiting tag to auto-categorize new leads

• Add the form to your Recruiting Page

3. Drive Traffic to Your Recruiting Page

• Use Google Ads and Facebook Ads targeting:

  • Passive agents on social media

  • Active seekers searching "real estate careers in [City]"

• Align your ad copy with your landing page for consistency

4. Nurture Agent Leads in Your CRM

• Tag new leads from the form with Recruiting

• Use Smart Filters to segment these leads

• Assign a follow-up Action Plan

  • Include calls, emails, texts

  • Personalize each message

• Add a Drip Campaign with:

  • Team success stories

  • Office culture highlights

  • Info about your onboarding process

5. Texting Best Practices

• Personalize your message and state your intent

• Avoid language that may seem promotional or spammy

• Stay FCC compliant ([See: Best Texting Practices])

Best Practices

• Use consistent branding across your recruiting page and ads

• Mobile-optimize your recruiting page

• Keep lead follow-up quick and intentional

• Feature testimonials from existing team members

• Schedule regular performance reviews of your recruiting funnel

Troubleshooting Common Issues

Problem: Career form not receiving submissions
Solution: Confirm the form is published and visible on your site. Link it from your main nav or homepage.

Problem: Leads aren't auto-tagged
Solution: Double-check the “Recruiting” tag is added to the form setup.

Problem: Ads not converting
Solution: Adjust targeting or ad copy for clarity and alignment with your value prop.

FAQs

Q: Can I use an existing action plan for agent recruiting?
A: It’s best to build a custom plan with language and timing geared toward professional recruitment.

Q: How do I separate agent leads from buyers/sellers?
A: Use Smart Filters and the Recruiting tag to keep them segmented in your CRM.

Q: I don’t have agent testimonials yet—what should I do?
A: Share your own mentorship story or use feedback from early hires or internal team members.