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How Do I Add Schema Markup to My Sierra Website for Better SEO?

Schema markup improves how your site appears in search results. Learn how to add it to your Sierra Interactive website for better SEO and visibility.

Table of Contents

  1. Why This Feature Matters

  2. How to Add Schema Markup in Sierra

  3. Best Practices

  4. Troubleshooting Common Issues

  5. FAQs

Why This Feature Matters

Schema Markup is a type of structured data that helps Google and other search engines better understand the content on your website. For real estate professionals, using Schema can:

  • Increase visibility in search results with “rich snippets”
  • Improve click-through rates
  • Enhance local SEO by providing accurate business info
  • Drive more qualified traffic to your listings, blogs, and community pages

Adding Schema is a small technical step that creates a big competitive edge, especially in crowded local markets.

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How to Add Schema Markup in Sierra

Option 1: Add to a Specific Page

  1. Go to Content > Content Pages
  2. Select the page you want to edit (e.g., “About Us,” a blog post, or a community page)
  3. Click Edit > HTML Source Editor in the Content Area
  4. Paste the full Schema code block, starting and ending with <script> </script> 
    into the content area—typically at the bottom of the HTML

    1. Example:

      <script type="application/ld+json">

      YOUR SCHEMA

      </script>

    2. You do not need to search for a </body> tag or insert into existing script tags. Just paste the full schema block into the editable area provided.
  5. Click Save

html_editor

     💡 Adding a third-party widget instead? If you're embedding an Elfsight widget on a Content Page or Blog Post, use the dedicated Elfsight Page Component rather than the HTML Source Editor. See Enhance Your Pages with Elfsight Widgets for instructions. 

    Option 2: Add to Your Homepage Site-Wide

    1. Navigate to Site Layout Settings > Tracking & Conversion Codesgear_site_layout_settings

    2. Paste your full Schema code block into the </body> fieldtracking_code

    3. Click Save

    💡 This inserts your schema just before the closing </body> tag across your site layout. This is ideal for adding organization-wide data like business name, logo, and contact info.

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    Best Practices

    • Test your code using Google’s Rich Results Test
    • Double-check your JSON formatting. Missing commas, brackets, or quotes will break the code
    • Prioritize schema on high-traffic pages like your homepage, About Us, Contact, Community pages, and blog posts

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    Troubleshooting Common Issues

    Issue

    Solution

    My schema isn't working

    Ensure all Schema is formatted correctly between the <script> tags.

    <script type="application/ld+json">YOUR SCHEMA HERE</script> format

    Run it through Google’s Rich Results Test to find formatting errors

    I don’t see a </body> tag

    That tag is only available in the Site Settings </body> field, not in Content Page HTML Editors

    I’m not seeing rich results in Google yet

    It can take time for Google to crawl your updated content. Ensure your schema is valid and resubmit your sitemap via Google Search Console

    FAQs

    • What’s the difference between regular HTML and schema markup?
      Regular HTML structures content for users, while schema structures it for search engines.

    • Can I add multiple schema blocks on one page?
      Yes, just make sure each block is contained between <script type="application/ld+json">...</script>, that each block is complete and properly formatted.

    • Do I need a developer to do this?
      No, Sierra makes it possible for you to paste schema yourself without needing full developer access.

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