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How Do I Add Schema Markup to My Sierra Website for Better SEO?

Schema markup improves how your site appears in search results. Learn how to add it to your Sierra website for better SEO and visibility.

Why This Matters

Schema Markup is a type of structured data that helps Google and other search engines better understand the content on your website. For real estate professionals, using Schema can:

  • Increase visibility in search results with “rich snippets”
  • Improve click-through rates
  • Enhance local SEO by providing accurate business info
  • Drive more qualified traffic to your listings, blogs, and community pages

Adding Schema is a small technical step that creates a big competitive edge, especially in crowded local markets.

Step-by-Step Instructions

🛠️ How to Add Schema Markup in Sierra

Option 1: Add to a Specific Page

  1. Go to Admin > Content > Content Pages
  2. Select the page you want to edit (e.g., “About Us,” a blog post, or a community page)
  3. Click Edit > HTML Source Editor in the Content Area
  4. Paste the full Schema code block, starting with:


<script type="application/ld+json">

...

  1. </script>

  2. into the content area—typically at the bottom of the HTML
  3. Click Save

💡 You do not need to search for a </body> tag or insert into existing script tags. Just paste the full schema block into the editable area provided.

Option 2: Add to Your Homepage Site-Wide

  1. Navigate to Site Settings > Tracking & Conversion Codes
  2. Paste your full Schema code block into the </body> field
  3. Click Save

💡 This inserts your schema just before the closing </body> tag across your site layout—ideal for adding organization-wide data like business name, logo, and contact info.

Best Practices

  • Test your code using Google’s Rich Results Test
  • Schema should be added using the <script type="application/ld+json">...</script> format
  • Double-check your JSON formatting. Missing commas, brackets, or quotes will break the code
  • Prioritize schema on high-traffic pages like your homepage, About Us, Contact, Community pages, and blog posts

Troubleshooting Common Issues

Issue

Solution

My schema isn't working

Run it through Google’s Rich Results Test to find formatting errors

I don’t see a </body> tag

That tag is only available in the Site Settings </body> field, not in Content Page HTML Editors

I’m not seeing rich results in Google yet

It can take time for Google to crawl your updated content. Ensure your schema is valid and resubmit your sitemap via Google Search Console

FAQs

Q: What’s the difference between regular HTML and schema markup?
A: Regular HTML structures content for users, while schema structures it for search engines.

Q: Can I add multiple schema blocks on one page?
A: Yes, just make sure each <script type="application/ld+json">...</script> block is complete and properly formatted.

Q: Do I need a developer to do this?
A: No—Sierra makes it possible for you to paste schema yourself without needing full developer access