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How Opt-In and Opt-Out Messages Work in Sierra

Stay compliant with less effort and protect your leads

Why This Feature Matters

To help you stay compliant with telecommunications and data privacy laws like the Telephone Consumer Protection Act (TCPA), Sierra automatically includes opt-in language on your registration forms and opt-out messages in automated and mass texts. These safeguards:

  • Improve message delivery

  • Reduce compliance risk

  • Maintain trust with your leads

How Consent and Opt-Out Messaging Works

Sierra handles the technical and legal requirements for you by automatically adding consent notices at registration and opt-out messages in your texts. Here’s how each works and what you need to know.

✅ Consent Message at Registration

When a lead registers on your Sierra website, they see this consent message:

By proceeding, you expressly consent to receive calls and texts at the number you provided, including marketing by auto-dialer, pre-recorded or artificial voice, and email, from {Office Name} about real estate-related matters, but not as a condition of purchase. Message frequency varies. You can text Help for help and Stop to cancel. You also agree to our Terms of Service and Privacy Policy. Message and data rates may apply. This consent applies even if you are on a corporate, state, or national Do Not Call list.

Key Details:

  • {Office Name} is pulled from your Account Contact Info

  • “Terms of Service” and “Privacy Policy” are hyperlinked

  • Message appears at registration

❌ Automatic Opt-Out Message in Texts

Sierra appends this message to automated or mass texts for leads who haven’t replied:

If you don’t want to receive future text messages from me, reply Stop to cancel. – {Office Name}

Who Receives This Message

  • Leads registered on or after June 14, 2021

  • Zillow/REALTOR.com leads added via API or parser on or after May 3, 2023

  • Homelight.com leads added on or after May 5, 2023

  • Leads who haven’t replied in the last 30 days (message will repeat)

When It Stops

  • Once the lead replies to any message from your Sierra Dialer number

  • Auto-appended opt-out messages no longer appear

Customization

  • Only the account’s Primary Manager can update the message

  • Must always include “reply Stop to cancel” and {Office Name}

Tips for Using Opt-In and Opt-Out Messaging

  • Keep your Office Name up-to-date in Account Contact Info

  • Monitor text engagement — avoid sending excessive messages without responses

  • Train your team on what triggers auto-appended messages

Troubleshooting Common Issues

  • A lead’s message shows “STOP” but you want to re-engage
    The lead must text START to your Sierra Dialer number

  • Opt-out message keeps re-appearing
    The lead likely hasn’t responded. Auto-append resumes every 30 days until they do

FAQs

  • Do 1:1 or group texts include opt-out messages?
    No, manual 1:1 and group texts do not include the auto-appended opt-out message

  • If a lead responds once, will they see the opt-out message again?
    No. Once a lead replies, the auto-appended opt-out message will stop

  • Can I still call or email leads who opt out of texting?
    Yes. The opt-out only affects text messaging

  • Do old action plans from before May 3, 2023 include opt-out content?
    Yes, unless the lead has already replied to a previous message