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How to Connect Your SendGrid Account to Sierra Interactive

Follow these steps to authenticate your domain and connect SendGrid to your Sierra CRM.

 

Why This Feature Matters

 

 

Connecting SendGrid enables enhanced control over your email delivery, reputation, and branding.

 

  • Use your own authenticated domain for improved deliverability

  • Customize marketing and listing alert email settings

  • Maintain compliance with email best practices

 

 

 

Step-by-Step Instructions

 

 

 

Before You Begin

 

 

Make sure you have:

 

  • Decided which domain to authenticate

  • Selected an email address associated with that domain

  • Fully set up your SendGrid account (2FA enabled, billing added)

 

 

 

 

1. Authenticate Your Domain

 

 

  1. Log in to SendGrid, go to Settings > Sender Authentication.

  2. Click Authenticate Your Domain.

  3. Choose Cloudflare as your DNS host and select Yes for branded links.

  4. Enter your domain (e.g., welcometosierra.com) without any prefix and click Next.

  5. Choose Send to a Coworker and send to support@sierrainteractive.com.

  6. Wait for Sierra Support to confirm DNS record installation.

  7. Once notified, go back to Sender Authentication and click your domain’s pending status.

  8. Click Verify in the upper-right corner (verification may take up to 24 hours).

  9. Scroll down to Link Branding, select the same domain, and click Verify.

 

 

 

 

2. Connect SendGrid to Sierra

 

 

  1. In SendGrid, go to Settings > API Keys, then click Create API Key.

  2. Name it and ensure Full Access is selected. Click Create & View, then copy the key.

  3. In Sierra, go to the gear icon > Integrations > SendGrid.

  4. Paste your API Key and click Validate API Key.

  5. Enter the prefix for the email address you want to use (must match verified domain).

  6. Adjust settings:

     

    • Turn ON “Utilize for All Marketing Emails”

    • Turn OFF “Utilize for All Listing Alerts” (recommended for first 30 days)

     

  7. Click Save to finish.

 

 

 

 

3. Choose Your SendGrid Plan

 

 

  1. Click your name in SendGrid > Account Details > Your Products tab.

  2. Click Change Plan under Email API.

  3. Select a plan (Pro 100k recommended).

     

    • If “Select” buttons are grayed out, check billing or setup steps.

     

  4. Complete your purchase to finalize setup.

 

 

 

 

Best Practices

 

 

  • Start with only Marketing Emails to warm up your sending domain.

  • Store your API key securely; you won’t be able to view it again.

  • After 30 days, consider enabling SendGrid for Listing Alerts.

 

 

 

Troubleshooting Common Issues

 

 

Issue: “Select” button is grayed out when choosing a plan

Fix: Ensure billing information and all setup steps are completed in SendGrid.

 

Issue: Broken links in emails

Fix: Disable Click Tracking and Subscription Tracking in SendGrid to prevent link issues.

 

 

FAQs

 

 

Can I use a domain different from my Sierra site domain?

Yes, but the setup instructions may vary. Be sure to follow SendGrid’s alternate DNS setup.

 

What happens if I lose my API key?

You’ll need to create a new one, as SendGrid does not allow you to view it again after initial creation.

 

Why should I wait to enable Listing Alerts?

This gives time to warm up your domain and build a positive sending reputation.