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How to Increase Leads on Your Sierra Website and CRM

Practical strategies to attract more visitors, capture leads, and grow your business.

Table of Contents

  1. Step-by-Step Instructions for Generating Leads

    1. Attract Repeat Visitors

    2. Create Fresh Content Consistently

    3. Share Your Content on Social Media

    4. Use Paid Advertising to Drive Traffic

    5. Re-Engage Your Current Database

  2. Troubleshooting Common Issues

  3. FAQs

  4. Helpful Resources

Summary

If your website and CRM aren’t generating as many leads as expected, it’s often due to low traffic or engagement, not a system problem. This guide explains how organic and paid strategies, combined with Sierra tools, help bring more visitors, capture more leads, and keep your database active.

Why This Feature Matters

Your Sierra website is designed to generate and capture leads, but it’s only as effective as the traffic you send to it. Like a storefront, your site needs visitors to create sales. Understanding how to grow and nurture traffic helps you unlock more opportunities in your CRM and convert more leads into clients.

Step-by-Step Instructions for Generating Leads

1. Attract Repeat Visitors

Keep leads and clients coming back to your site, increasing the likelihood they’ll register or inquire.

  • Use E-Alerts (saved searches) and Market Reports to provide updated listings.
  • Send personalized follow-ups or check-ins to existing leads.

Best Practices:

  • Returning visitors are far more likely to convert than first-time visitors.
  • Combine E-Alerts with automated Action Plans or Drip Campaigns to stay top of mind.

2. Create Fresh Content Consistently

New content improves SEO and gives visitors a reason to return, boosting lead opportunities.

  • Post blogs, market updates, neighborhood spotlights, or “best of” local lists.
  • Consider posting weekly or bi-weekly for consistency.

Best Practices:

  • Include calls-to-action (CTAs) in posts such as “Save this search” or “Get market updates.”
  • Link to relevant listings or pages to guide visitors toward registration.
  • Track which content performs best using Sierra Reporting or Google Analytics.

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3. Share Your Content on Social Media

Expand reach beyond your website, bringing new visitors and generating traffic to convert.

  • Publish blogs, listings, and market updates on Facebook, Instagram, and LinkedIn.
  • Use Tracking Links to measure post performance.
  • Encourage engagement by asking questions or inviting comments.

Best Practices:

  • Focus on platforms where your audience is most active.
  • Track clicks and conversions to optimize your social strategy.
  • Combine organic posting with retargeting ads for higher impact.

4. Use Paid Advertising to Drive Traffic

Brings targeted visitors to your site quickly and retargets interested leads.

  • Run Google Ads for keywords your potential buyers and sellers search.
  • Use Facebook Lead Ads and retargeting campaigns for people who previously visited listings but didn’t convert.

Best Practices:

  • Retargeting ensures interested visitors don’t get lost.
  • Monitor ROI and adjust targeting to maximize conversions.
  • Combine paid campaigns with organic content for the best results.

5. Re-Engage Your Current Database

Warm up leads you’ve already captured, increasing conversion likelihood.

  • Send E-Alerts, Market Updates, and personalized emails to bring leads back.
  • Encourage them to register for new content or revisit listings.

Best Practices:

  • Existing leads are 2–3x more likely to convert than new visitors.
  • Use Sierra automation tools (Action Plans, Drip Campaigns) to streamline outreach.
  • Track engagement to identify your warmest leads.

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Troubleshooting Common Issues

  • Low or no traffic: Focus on content creation, social sharing, and ads.
  • Visitors not converting: Strengthen CTAs (e.g., “Save this search” or “Get market updates”).
  • Existing leads going cold: Re-engage using E-Alerts, Market Updates, or personalized check-ins.
  • Unclear ROI from campaigns: Use Tracking Links and analytics to measure which actions generate leads.

FAQs

Q: I launched my website last month. Why don’t I have many leads yet?
 A: Organic lead generation takes time. Consistent traffic-building activities such as content, SEO, ads, and outreach are needed before steady results appear.

Q: Do I need to use paid ads?
 A: Paid ads are optional but can accelerate traffic and retarget visitors who didn’t convert initially.

Q: How long before I see results?
 A: SEO and content strategies can take several months to build momentum, but the payoff is sustainable, long-term lead generation.

Q: How can I measure if my strategies are working?
 A: Use Tracking Links for social and email campaigns, Google Analytics for traffic, and Sierra reporting to monitor lead registrations and conversions.

Helpful Resources

💡Learn more about increasing leads and engagement:

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