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How to Use E-Alerts and Market Updates to Drive Engagement, Conversions, and Organic Growth on Your Sierra Website

Send targeted listing alerts and local market insights to keep leads engaged, build trust, and turn your website into a long-term lead generation engine.

Quick Summary

E-Alerts and Market Updates are simple yet powerful tools inside your Sierra CRM. E-Alerts automatically notify buyers when new listings match their search, while Market Updates give sellers regular snapshots of local market activity. Together, they keep your leads coming back to your site, opening your emails, and moving closer to buying or selling with you. Every time a lead clicks a listing or views a market update, it drives more traffic to your website, helping improve your SEO and generate more organic leads over time.

Why This Matters

Most leads are not ready to buy or sell the moment they enter your CRM. Without regular, relevant touches, they drift away, and you lose the chance to win their business.

By setting up E-Alerts and Market Updates, you stay top of mind with timely updates that feel helpful, not pushy. This drives organic website traffic, improves your SEO, and creates natural reasons to follow up.

For example, a team in Denver sets E-Alerts for every buyer and Market Updates for every seller lead. Even if leads stop responding to calls, they keep clicking listings and coming back to the site. This means when it is time to list or buy, the agent who has been sending helpful updates all along gets the call.

Step-by-Step Instructions

Part 1: Best Practices for Using E-Alerts (Buyers)

What To Do
  • Set up an E-Alert for every buyer lead who has shared search criteria.

  • Use their browsing or registration data to define location, price, beds, baths, or property type.

  • Choose the right frequency. Highly active buyers often want instant or daily alerts. Less active leads may do better with weekly updates.

Why It Matters

Reason

Explanation

Keeps leads returning to your site

Every alert drives clicks back to your IDX site, boosting organic traffic and reinforcing your brand.

Shows you are proactive

Buyers expect quick listing updates. E-Alerts prove you are working for them, not waiting around.

Creates easy follow-up opportunities

You can say, “I saw you clicked on that three-bedroom in West Nashville. Want to go see it?” This moves the conversation toward a showing.

Pro Tip:
Use Sierra Smart Filters to pull up leads who recently clicked on E-Alerts. This gives you a daily call list of buyers showing clear interest.

Part 2: Best Practices for Using Market Updates (Sellers)

What To Do
  • Add a Market Update to every seller lead in your CRM.

  • Focus the update on their neighborhood, zip code, or property type so the content feels directly relevant.

  • Include recent sold, active, and pending listings to educate them on the real market.

  • Set the frequency to weekly or bi-weekly. This keeps them informed without overwhelming their inbox.

Why It Matters

Reason

Explanation

Educates sellers with facts, not opinions

Sellers can be emotional about price. Market data shifts the conversation to real numbers.

Opens doors for natural follow-ups

You can say, “Three homes just sold in your area this month. Want to talk about what that means for your home’s value?”

Keeps you top of mind long-term

Even if they are not ready now, regular updates mean you will be the first agent they think of when the time comes to list.

Pro Tip:
Market Updates give you an easy, helpful reason to reach out each month that feels consultative, not salesy.

How This Helps Organic Lead Generation

Every time a lead clicks a listing in an E-Alert or returns to view market activity from an update, they drive new sessions on your site. This increases your site’s authority with Google and helps it rank higher for local search terms. More visits mean stronger SEO, which brings even more organic buyers and sellers into your pipeline over time.

How This Helps Lead Conversion

  • Leads feel informed instead of ignored.

  • You become a trusted advisor by sharing consistent, useful updates.

  • You can base your follow-ups on actual activity, rather than vague “just checking in” calls.

  • When they decide to act, they will reach out to the agent who stayed in touch with real value.

Quick Start Checklist

Task

Status

Set an E-Alert for every new buyer lead

⬜

Set a Market Update for every seller lead

⬜

Customize search filters based on lead activity

⬜

Schedule weekly follow-ups based on clicks and opens

⬜

Use Sierra Smart Filters to identify engaged leads

⬜

Next Step

Log into Sierra, set up an E-Alert for your next new buyer lead, and add a Market Update for a seller in your pipeline. These small daily habits build trust and keep your funnel full of motivated clients.

Troubleshooting Common Issues

Problem

What to Check

Buyers say they get too many emails

Adjust the frequency or narrow the search so alerts are more relevant.

You are not seeing activity in Smart Filters

Confirm E-Alerts and Market Updates are turned on for each lead. These tools power many of Sierra’s engagement filters.

Leads seem to slip away after a few weeks

Keep tagging leads properly and adjust their alerts over time to match changing interests.

FAQs

Q: Can I use E-Alerts for seller leads?
A: Not typically. E-Alerts are designed to notify buyers of new listings. For sellers, Market Updates are the better choice to keep them engaged with local activity.

Q: Do these emails stop automatically if a lead goes inactive?
A: No. They will continue based on your settings until you change them. This keeps your brand in front of leads even during quiet periods.

Q: Will this improve my SEO?
A: Yes. Every click from an E-Alert or Market Update drives new sessions on your website, which builds your site’s authority and helps it rank higher over time.