--- title: How to Send Automated Listing Alerts and Market Updates to Leads description: Learn how to use E-Alerts and Market Updates in Sierra Interactive to keep buyers and sellers engaged, drive repeat website visits, and improve your organic lead generation. image: https://www.sierrainteractive.com/wp-content/uploads/2022/07/Website-Preview-V2A.jpg --- [Skip to content](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#main-content) [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new?hsLang=en) [![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png)](https://help.sierrainteractive.com/helpcenter?hsLang=en) - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) Open main navigation Close main navigation - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) - [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new) Search Help Center - There are no suggestions because the search field is empty. 1. [Help Center](https://help.sierrainteractive.com/helpcenter?hsLang=en) 2. [Lead Engagement & Nurturing](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing?hsLang=en) 3. [E-Alerts & Market Updates](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing?hsLang=en#e-alerts-market-updates) July 20, 2026 # How to Send Automated Listing Alerts and Market Updates to Leads ## Set up automated listing alerts to keep leads engaged in Sierra Interactive ### Overview E-Alerts and Market Updates automatically send listing and market information to your leads. When configured correctly, they help you stay visible, increase site engagement, and create natural follow-up opportunities. Both tools are built from **Saved Searches**. You cannot create an E-Alert or Market Update without first creating a saved search. This guide walks you through: - [How to set up E-Alerts](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#e-alert) - [How to set up Market Updates](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#market) - [How to use the BCC Feature](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#optional) - [How to Suggest Listings](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#suggest) - [Monitoring Alerts & Performance](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#monitor) - [Best Practices](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#best) - [FAQs](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#faqs) --- ### Before You Start E-Alerts and Market Updates are both created from the saved searches feature. The saved search determines which listings your lead will receive. You can create saved searches in two places. **Option 1: From the Saved Searches Tab** 1. Navigate to the **Saved Searches** tab at the top of Sierra. 2. Create a new search. 3. Apply listing criteria.![savedsearch\_homepage](https://help.sierrainteractive.com/hs-fs/hubfs/savedsearch_homepage.gif?width=670&height=377&name=savedsearch_homepage.gif) **Option 2: From Inside a Lead Profile (Most Common)** 1. Open the **Lead Detail page** (either through the Leads\> Leads Dashboard or by searching at the top of Sierra) 2. Navigate to the **Searches** tab. 3. Click: - **Create E-Alert**, or - **Create Market Update** 4. Build your search criteria. 5. Save the search.![savedsearch\_lead detail page](https://help.sierrainteractive.com/hs-fs/hubfs/savedsearch_lead%20detail%20page.gif?width=670&height=377&name=savedsearch_lead%20detail%20page.gif) [back to the top](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#top) --- #### Important: Saved Search Names Are Visible to Leads The name you give a saved search is visible to the lead in their alert emails. Always include clear identifying details such as: - Location or neighborhood - Property type - Price range or key criteria Example: - ✅ “Scottsdale Condos Under $600K” - ❌ “Buyer Search 1” Clear naming helps leads immediately understand what listings they are receiving. [back to the top](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#top) --- ### How to Set Up an E-Alert (Buyer Listing Alerts) E-Alerts send automated listing matches to buyer leads. **Step 1: Open the Lead** 1. Go to the CRM. 2. Open the buyer lead. 3. Click the **Searches** tab. **Step 2: Create the Saved Search** Click **Create E-Alert** and define listing criteria such as: - Location or map area - Price range - Property type - Beds and bathrooms - Additional filters as needed Save the search. **Step 3: Choose Alert Frequency** Frequency controls how often the lead receives listing emails. Available options include: - Immediately - Sends an email as soon as a new listing matching criteria hits the site. - If multiple listings are added in one day, multiple emails will be sent. - Daily - Combines all new matching listings into one daily email. - The lead only receives an email if new listings appear that day. - Twice Per Week - Weekly - Twice Per Month - Monthly In both cases, emails only send when listings match the saved search criteria. **Step 4: Include Exact Match Only (Optional)** This checkbox is used to filter out any Partial Matches from being sent in the E-alert or Market Update email. ![exact\_vs\_partial\_match](https://help.sierrainteractive.com/hs-fs/hubfs/exact_vs_partial_match.png?width=594&height=319&name=exact_vs_partial_match.png) **Step 5: Save and Activate** Once saved, Sierra will automatically send listing alerts to the lead. Keep in mind that whoever is receiving the E-alert or Market Update will see the search's name.  [back to the top](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#top) --- ### How to Set Up a Market Update (Seller & Homeowner Reports) Market Updates send area-based market activity to seller or homeowner leads. **Step 1: Open the Lead** 1. Navigate to the seller or homeowner lead. 2. Select the **Searches** tab. **Step 2: Create the Market Update Search** Click **Create Market Update** and configure search filters such as: - Neighborhood or subdivision - Zip code - Property type - Comparable price range (optional but recommended) Save the search. **Step 3: Select Update Frequency** Common cadence recommendations: - Monthly → Most seller leads - Quarterly → Past clients or long-term homeowners - Weekly → Sellers preparing to list or monitoring active market shifts **Step 4: Include Exact Match Only (Optional)** This checkbox is used to filter out any Partial Matches from being sent in the E-alert or Market Update email. ![exact\_vs\_partial\_match](https://help.sierrainteractive.com/hs-fs/hubfs/exact_vs_partial_match.png?width=599&height=322&name=exact_vs_partial_match.png) **Step 5: Save and Activate** Once saved, Sierra will automatically send market updates to the lead. [back to the top](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#top) --- ### Optional: Receive Copies of Alert Emails (BCC Feature) You can receive copies of listing alerts sent to your leads. 1. Open the lead profile. 2. Go to the **Summary** section. 3. On the left-hand side, scroll to the bottom of the page to **Other Preferences**. 4. Enable **BCC Me on Listing Alerts**.![bcc\_listing\_alerts](https://help.sierrainteractive.com/hs-fs/hubfs/bcc_listing_alerts.png?width=431&height=188&name=bcc_listing_alerts.png) When enabled, the assigned agent receives copies of: - E-Alert emails - Market Update emails --- ### How to Suggest Specific Listings You can manually recommend listings to leads outside of automated alerts. This is helpful when highlighting specific properties or sharing off-market opportunities. 👉 See [**How to Suggest Listings to Leads**](https://help.sierrainteractive.com/helpcenter/how-to-suggest-listings-to-leads-in-sierra?hsLang=en) for full instructions. [back to the top](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#top) --- ### Monitoring Alerts and Performance You can review alert activity using alert dashboards. 1. Navigate to **Leads\>Leads Dashboard** 2. Select: - **E-Alerts** or **Market Updates![listng alerts\_reporting](https://help.sierrainteractive.com/hs-fs/hubfs/listng%20alerts_reporting.png?width=443&height=258&name=listng%20alerts_reporting.png)** These dashboards allow you to: - View when alerts were started - See alert frequency - Check last sent date - Track last opened activity - Track last clicked activity - Delete alerts if needed Note: These dashboards are for reviewing and managing alerts. Alerts must be created or edited from saved searches or the lead profile. --- ### Best Practices - **Assign Alerts to Every Lead:** Even lower-engagement leads benefit from continued listing exposure and brand visibility. - **Match Frequency to Lead Readiness:** Choose cadence based on timeline and engagement. - **Review Alerts Every 60–90 Days:** Buyer preferences and market conditions change. Regular reviews help maintain accuracy. - **Use Engagement as Follow-Up Signals:** Alert opens and clicks often indicate active interest and provide natural conversation starters. [back to the top](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#top) --- ### FAQs - **Are saved search names visible to leads?** Yes. Leads can see saved search names in alerts and their portal, so use clear and descriptive naming. - **Will alerts send if no listings match the search?** No. Alerts only send when listings match the saved search criteria. - **Can I see what emails my leads receive?** Yes. Enable the BCC Me on Listing Alerts option in the lead profile or navigate to the Lead Detail Page \> Searches \> Click the arrow icon under Actions to view the search results. - **Can I edit alerts after they are created?** Yes. Return to the lead’s Searches tab to modify the saved search. - **Can I use E-Alerts for seller leads?** Not typically. E-Alerts are designed to notify buyers of new listings. For sellers, Market Updates are the better choice to keep them engaged with local activity. - **Do these emails stop automatically if a lead goes inactive?** No. They will continue based on your settings until you change them. This keeps your brand in front of leads even during quiet periods. - **Why isn’t someone receiving the e-alerts I set up?** First, confirm the **alert frequency** is set correctly (for example, daily vs. weekly). If the timing doesn’t match what the lead expects, update the alert settings. If the frequency is correct, ask the lead to check their **Spam, Junk, or Promotions** folders. Some email providers automatically filter listing alerts into these tabs. - **How do I add an email to a saved search so a lead gets listing updates?** This is done through Sierra's E-Alert feature. Open the lead's profile, go to the **Searches** tab, and click **Create E-Alert**. Set your listing criteria (location, price range, property type, etc.), choose how often the lead should receive emails, and save. Sierra will automatically email the lead whenever new listings match their search. --- ### Next Steps Consider completing one of the following: - Create an E-Alert for an active buyer - Create a Market Update for a homeowner lead - Review alert dashboards to identify missing or outdated alerts [back to the top](https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-alerts-and-market-updates-to-leads#top) - [Getting Started with Sierra](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#main-content) - [Orientation & Approvals](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#orientation-approvals) - [Activate Your Sierra Dialer](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#activate-your-sierra-dialer) - [CRM Setup](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra?hsLang=en#crm-setup) - [Connect Your 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: "Navigate to the seller or homeowner lead." }, { "@type" : "HowToStep", "name" : "Select the Searches tab", "text" : "Select the Searches tab." }, { "@type" : "HowToStep", "name" : "Open the lead profile", "text" : "Open the lead profile." }, { "@type" : "HowToStep", "name" : "Go to the Summary section", "text" : "Go to the Summary section." }, { "@type" : "HowToStep", "name" : "On the left-hand side, scroll to the bottom of the page to O", "text" : "On the left-hand side, scroll to the bottom of the page to Other Preferences." }, { "@type" : "HowToStep", "name" : "Enable BCC Me on Listing Alerts", "text" : "Enable BCC Me on Listing Alerts." }, { "@type" : "HowToStep", "name" : "Navigate to Leads>Leads Dashboard", "text" : "Navigate to Leads>Leads Dashboard" }, { "@type" : "HowToStep", "name" : "Select:", "text" : "Select: E-Alerts or Market Updates" } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://help.sierrainteractive.com/helpcenter/how-to-send-automated-listing-emails-and-market-updates-to-leads#faq", "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes. Leads can see saved search names in alerts and their portal, so use clear and descriptive naming." }, "name" : "Are saved search names visible to leads?" } ] } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.sierrainteractive.com/#organization", "@type" : "Organization", "alternateName" : "Sierra", "areaServed" : [ "US", "CA" ], "contactPoint" : { "@type" : "ContactPoint", "areaServed" : [ "US", "CA" ], "availableLanguage" : "English", "contactType" : "customer support", "email" : "support@sierrainteractive.com", "url" : "https://help.sierrainteractive.com/helpcenter/your-support-experience-with-sierra-interactive" }, "logo" : { "@id" : "https://www.sierrainteractive.com/#/schema/logo/image/", "@type" : "ImageObject", "height" : 696, "url" : "https://www.sierrainteractive.com/wp-content/uploads/2025/10/sierra-interactive-logo-lockup-med1.jpg", "width" : 696 }, "name" : "Sierra Interactive", "sameAs" : [ "https://www.facebook.com/sierrainteractive", "https://www.instagram.com/sierrainteractive", "https://www.linkedin.com/company/sierra-interactive", "https://www.youtube.com/@sierrainteractive" ], "url" : "https://www.sierrainteractive.com/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://help.sierrainteractive.com/helpcenter#website", "@type" : "WebSite", "alternateName" : "Sierra Help Center", "audience" : { "@type" : "Audience", "audienceType" : [ "Real Estate Agents", "Real Estate Brokerage", "Real Estate Teams", "Real Estate Brokers" ] }, "inLanguage" : "en-US", "name" : "Sierra Interactive Help Center", "potentialAction" : [ { "@type" : "SearchAction", "query-input" : { "@type" : "PropertyValueSpecification", "valueName" : "search_term_string", "valueRequired" : true }, "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://help.sierrainteractive.com/helpcenter/kb-search-results?q={search_term_string}" } } ], "publisher" : { "@id" : "https://www.sierrainteractive.com/#organization" }, "url" : "https://help.sierrainteractive.com/helpcenter" } ```