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How to Use Facebook Single Listing Ads to Drive More Local Traffic & Leads to Your Sierra Website

Promote listings fast and generate high-intent leads directly into your CRM, without the hassle of building ads yourself.

Quick Summary

Sierra’s Facebook Single Listing Ads are ready-to-run locally targeted campaigns built for busy real estate pros. Submit your listing and assets, and our Ads Team will launch a targeted campaign that drives traffic to your Sierra IDX site and captures leads right into your CRM.

Why This Matters

Manually creating and managing Facebook ads can be time-consuming, especially when you need to move fast on a hot listing. Sierra’s Single Listing Ads simplify the process so agents, teams, and broker/owners can:

  • Promote listings within 48 hours

  • Capture leads without complicated setup

  • Drive traffic to their branded Sierra IDX site

Step-by-Step Instructions

Step 1: Submit the Onboarding Form

Start by filling out the Facebook Single Listing Ads Onboarding Form. You’ll confirm your package (1, 5, or 10 listings) and provide initial setup details.

Step 2: Provide Facebook Assets

You’ll need to give our team access to:

  • Your Facebook Page

  • Your Facebook Ad Account

  • Your Facebook Pixel

We’ll guide you through each step to ensure you’re set up correctly. Note: Facebook Lead Ad integration must be enabled in your Sierra account for the campaign to go live.

Step 3: Sierra Launches Your Ads

Once we have everything, our in-house Ads Team builds and launches the campaign. You’ll get a confirmation when it’s live.

Step 4: Track Performance and Renew

After 30 days, we’ll check in with performance stats and offer options to renew, refresh the listing, or run a new campaign.

Best Practices

  • Use for Standout Listings: Spotlight a high-value or hard-to-sell property.

  • Rotate Across Agents: Teams can spread 5- or 10-packages across multiple listings over time.

  • Follow Up Fast: Leads go straight into your CRM. Use Action Plans or Smart Filters to respond quickly.

How This Helps Your Business

These ads help you do more with less effort. You can drive high-intent traffic to your listings, capture new leads directly into your Sierra CRM, and follow up quickly with automation. It’s a turnkey way to boost listing visibility and pipeline activity without needing ad-building expertise.

Troubleshooting Common Issues

Problem: “I submitted the form but haven’t heard back.”
Solution: Send an email to digitalmarketing@sierrainteractive.com to follow up on your ad status.

Problem: “My leads aren’t showing in Sierra.”
Solution: Make sure Facebook Lead Ad integration is enabled in your Sierra account.

FAQs

Q: Can I use one package for multiple listings?
A: Yes. 5- and 10-listing packages are flexible, and you can redeem them when you’re ready.

Q: How does billing work?
A: Package fees are a one-time up-front charge made upon ad launch. Ad spend is a separate cost paid directly to Facebook.

Q: Do I need a Facebook Business Manager account?
A: Yes. Don’t worry. We’ll walk you through sharing access to your Page, Ad Account, and Pixel.

Q: Where do my leads go?
A: All leads flow directly into your Sierra CRM, ready for follow-up and automation.