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How to Use Sierra’s Integration with BombBomb

Connect your BombBomb account to Sierra to send personalized video emails directly from lead profiles.

 

Why This Feature Matters

 

 

Video messages can dramatically increase engagement and trust with leads. With this integration, you can:

 

  • Send BombBomb videos from within Sierra’s Email Editor

  • Quickly access and send videos using BombBomb Quick Send

  • Personalize communication and stand out in crowded inboxes

 

 

 

Step-by-Step Instructions

 

 

 

Connect BombBomb to Your Sierra Account

 

 

  1. Go to Settings > Integrations Manager.

  2. Click on BombBomb from the list of integrations.

  3. Enter your BombBomb API key when prompted.

  4. Click Connect.

 

 

✅ Once connected, you can always Edit or Remove the integration later.

 

 

Access BombBomb Inside Sierra

 

 

  • Navigate to any lead profile from the Leads tab in the Admin.

  • You’ll find BombBomb in two locations:

     

    • Email Editor toolbar button (if you have saved videos in BombBomb)

    • Quick Send button in the lower-left sidebar under Other Preferences

     

 

 

 

Using the BombBomb Toolbar in the Email Editor

 

 

  • Open the Email Editor within a lead profile.

  • If BombBomb videos exist in your account, the toolbar will display a BombBomb icon.

  • Click it to access a dropdown of your saved videos.

  • Select a video to instantly insert it into your email.

 

 

⚠️ The toolbar button only appears once videos are saved in your BombBomb account.

 

 

Best Practices

 

 

  • Use video emails for warm leads or follow-ups to stand out and boost open rates.

  • Keep BombBomb videos short, personal, and relevant to the lead’s behavior or status.

  • Leverage BombBomb’s tracking tools to gauge lead engagement.

 

 

 

Troubleshooting Common Issues

 

 

Issue: BombBomb toolbar button not visible

Fix: Make sure you’ve saved at least one video in your BombBomb account. The button will appear only when videos are available.

 

Issue: Integration connection fails

Fix: Double-check your API key and ensure it’s copied correctly from your BombBomb account.