Skip to content
  • There are no suggestions because the search field is empty.

How Top Producing Teams Leverage Sierra for Success with eXp Realty

 

📽️ Subscribe to Sierra Interactive on YouTube

Summary

In this panel discussion, Sierra Interactive's Director of Industry Relations sits down with two eXp Realty team leaders, Kendall Bonner (VP of Industry Relations at eXp) and Jonathan Alfonso (a Miami-based team leader), to talk about how their teams use Sierra's website and CRM platform to drive growth. The conversation covers why each of them chose Sierra, how they've built out their websites for lead generation and SEO, how they route and manage leads on the back end, and their advice for teams considering a switch.

Key Points with Timestamps

  • 0:00 — Introductions: the host is joined by Kendall Bonner (VP of Industry Relations, eXp) and Jonathan Alfonso (team leader, Miami, FL).
  • 2:15 — Kendall explains why she chose Sierra for her team's website: she researched top-producing teams' tech stacks before starting her team and prioritized a platform she could scale with long-term, rather than the cheapest option.
  • 5:05 — Jonathan echoes that research process and frames Sierra as an investment in the business rather than an expense, emphasizing effectiveness over price comparisons.
  • 7:23 — Kendall describes building her lead generation strategy around organic search and Google Ads rather than the major real estate portals, using her Sierra website to capture and route leads to agents.
  • 9:53 — Screen share of Kendall's site: custom pages, a reviews widget aggregating feedback from multiple platforms, a non-traditional lead capture pop-up for pages without standard capture forms, and a video/blog library.
  • 11:39 — Discussion of using website pages for agent attraction and recruiting, including running ads to those pages and managing recruiting leads separately from buyer/seller leads.
  • 12:46 — Jonathan discusses using the website to bring consumers into his team's ecosystem, growing his database to nearly 20,000 contacts, and using analytics data in listing conversations with sellers.
  • 14:52 — Kendall's advice on website types: she distinguishes "vanity sites" from lead-generation sites and recommends prioritizing the latter.
  • 18:16 — Jonathan explains why he chose an all-in-one platform: avoiding tool fragmentation and adoption issues among agents.
  • 21:47 — Jonathan discusses lead routing by neighborhood/farm area and lead source, and using ponds and smart filters to keep agents focused.
  • 25:16 — Kendall highlights the knowledge base and self-service support as a key growth enabler, along with live trainings.
  • 26:58 — Jonathan's advice to teams hesitant to switch platforms: identify what's limiting your business and evaluate whether Sierra addresses those specific needs.