Integrate Your Facebook Lead Ads Account(s) with Sierra

Why This Feature Matters

Sierra Seller Lead Sites help you:

Capture seller-specific leads through customizable landing pages
Route leads based on zip code or selling timeline
Build a consistent pipeline of homeowners considering listing
Customize branding, tracking, and follow-up messaging

Step-by-Step Instructions

1. Navigate to Seller Lead Sites

Click the Gear icon in Sierra Admin
Select Seller Lead Sites
Click Add New Site

2. Work Through the Template Tabs

Layout Settings

Choose a primary or custom background image
Select your brand colors
Customize headlines and messaging for the initial screen and instant estimate
Edit footer text

SEO / Meta Tags

Add meta title, description, and keywords

Lead Routing / Tracking

Assign leads to a specific user or into distribution
Send new lead alerts to email addresses
Enable “Auto-Add Lead Tag with Submitted Zip Code”
Add tracking codes: Google Analytics, AdWords, Facebook Pixel, etc.

Preview

View a real-time preview of your seller site

Domain Mapping

Choose one:
- Register a new domain
- Use a domain you already own (update DNS settings)
- Use a Sierra subdomain

Publish

Click Publish when you’re ready to go live

✅ Don’t forget to click SAVE at the bottom of each section after changes.

3. Lead Tags Added Based on Timeframe to Sell

When a lead submits their info, Sierra automatically applies a tag based on their selected timeframe:

Timeframe to Sell	Auto-Applied Tag
Yes, in 1–3 months	Sell in 1-3 Months
Yes, in 3–6 months	Sell in 3-6 Months
Yes, in 6–12 months	Sell in 6-12 Months
Not right now, I’m just curious	Sell Just Curious

These tags populate into your Tag Manager and can be used in Lead Routing rules or the Lead Dashboard for filtering.

4. Secure Your Seller Lead Site

Complete the Securing Single Property Sites and Seller Lead Sites Form
Email support@sierrainteractive.com to notify the team
Sierra’s Platform Experts will complete the final domain security steps

5. Optional: Use Subdomains for Multiple Sites

If you want to avoid buying a new domain for every seller site:

Steps to Enable Subdomains:

Purchase a standalone domain (e.g., WhatsYourHomeWorth.com)
Email support@sierrainteractive.com with:
- A request to enable subdomains for your Seller Lead Site
- Your domain registrar login credentials
Sierra will configure DNS settings to allow subdomain usage

Your subdomain URLs might look like:

123CanterLane.WhatsYourHomeWorth.com
456FurlongDrive.WhatsYourHomeWorth.com
789ConestogaAve.WhatsYourHomeWorth.com

Best Practices

Set up lead routing rules for each “time to sell” tag
Add tracking codes early for Google and Facebook Ads
Use eye-catching custom images for better conversion
Keep form fields simple to increase submissions
Follow up quickly with leads—especially those tagged to sell in the next 3–6 months

Troubleshooting Common Issues

Issue: Site not loading after publishing

Fix: Double-check DNS settings or reach out to Sierra Support for domain help

Issue: Leads not routing correctly

Fix: Ensure zip code tags or time-to-sell tags are used in lead routing rules

FAQs

Can I preview my seller site before publishing?

Yes, use the Preview tab to check layout and copy.

Do I have to buy a domain for every seller site?

No. You can use subdomains if Sierra Support enables that option.

Can I use zip code tags in Lead Routing?

Yes. Enable “Auto-Add Lead Tag with Submitted Zip Code” in the routing settings tab.

Where can I view the seller lead site tags?

Tags are added to the Tag Manager and applied to each lead record.