---
title: Lead Generation & Capture | Help Center
description: Guides on capturing leads through forms, scoring, and automated follow-ups to grow your business effectively.
---

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1. [Help Center](https://help.sierrainteractive.com/helpcenter)
2. [Lead Generation & Capture](https://help.sierrainteractive.com/helpcenter/lead-generation-capture)

# Lead Generation & Capture

 Guides on capturing leads through forms, scoring, and automated follow-ups to grow your business effectively.

## Sierra Digital Marketing Services

- [Dynamic Search Ads Turn Your Community Pages Into Paid Search Leads](https://help.sierrainteractive.com/helpcenter/dynamic-search-ads-turn-your-community-pages-into-paid-search-leads)
- [Sierra Interactive's Dynamic Ads for Real Estate on Facebook & Instagram](https://help.sierrainteractive.com/helpcenter/grow-your-business-with-sierra-interactives-dynamic-ads-for-real-estate-on-facebook-instagram)
- [Generate Consistent Leads with Sierra's Google Ads Management](https://help.sierrainteractive.com/helpcenter/generate-consistent-leads-with-sierras-google-ads-management)

## Lead Tracking

- [Setting Up and Managing Sierra Lead Ponds (Manager Guide)](https://help.sierrainteractive.com/helpcenter/setting-up-and-managing-sierra-lead-ponds-manager-guide)
- [Working Shared Leads with Sierra Lead Ponds (Agent Guide)](https://help.sierrainteractive.com/helpcenter/working-shared-leads-with-sierra-lead-ponds-agent-guide)
- [Using Reverse Prospecting to Target Property Views and Search Data](https://help.sierrainteractive.com/helpcenter/using-reverse-prospecting-to-target-property-views-and-search-data)

## Saved Searches & IDX Settings

- [Creating Saved Searches with IntelliSearch](https://help.sierrainteractive.com/helpcenter/creating-saved-searches-with-intellisearch)
- [Understanding the GreatSchools Widget on Listing Detail Pages](https://help.sierrainteractive.com/helpcenter/understanding-the-greatschools-widget-on-listing-detail-pages)
- [Using Search Properties Near Me to Show Nearby Listings Fast](https://help.sierrainteractive.com/helpcenter/using-search-properties-near-me-to-show-nearby-listings-fast)
- [Manage Listing Visibility and Display with MLS Feed Settings](https://help.sierrainteractive.com/helpcenter/manage-listing-visibility-and-display-with-mls-feed-settings)
- [Manually Refresh MLS® Data to Update Listings on Your Website](https://help.sierrainteractive.com/helpcenter/manually-refresh-mls-data-to-update-listings-on-your-website)
- [Adding Customized MLS Search Criteria for a Better User Experience](https://help.sierrainteractive.com/helpcenter/adding-customized-mls-search-criteria-for-a-better-user-experience)
- [Correcting Featured Listing Map Locations with Map Marker Position](https://help.sierrainteractive.com/helpcenter/correcting-featured-listing-map-locations-with-map-marker-position)
- [Using the Map Search View for Polygon and Location-Based Searches](https://help.sierrainteractive.com/helpcenter/using-the-map-search-view-for-polygon-and-location-based-searches)

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## Email Marketing & Automation

- [Adding Photos and Videos to Messages to Improve Response Rates](https://help.sierrainteractive.com/helpcenter/adding-photos-and-videos-to-messages-to-improve-response-rates)
- [Connecting SendGrid to Send Mass Emails and Track Performance](https://help.sierrainteractive.com/helpcenter/connecting-sendgrid-to-send-mass-emails-and-track-performance)
- [Best Practices for Creating Effective Text Message Templates](https://help.sierrainteractive.com/helpcenter/best-practices-for-creating-effective-text-message-templates)
- [Creating and Using Contact Templates (Emails & Texts)](https://help.sierrainteractive.com/helpcenter/creating-and-using-contact-templates-emails-texts)
- [Setting Up and Managing Email and Text Auto-Responders for Leads](https://help.sierrainteractive.com/helpcenter/setting-up-and-managing-email-and-text-auto-responders-for-leads)
- [Email Deliverability and Spam Filter Best Practices in Sierra](https://help.sierrainteractive.com/helpcenter/email-deliverability-and-spam-filter-best-practices-in-sierra)

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## Lead Capture Tools

- [Practical Strategies to Increase Leads on Your Website and in Your CRM](https://help.sierrainteractive.com/helpcenter/practical-strategies-to-increase-leads-on-your-website-and-in-your-crm)
- [Featured Lender Integration Setup and Configuration](https://help.sierrainteractive.com/helpcenter/featured-lender-integration-setup-and-configuration)
- [Streaming and Hosting a Virtual Open House for Your Clients Live](https://help.sierrainteractive.com/helpcenter/streaming-and-hosting-a-virtual-open-house-for-your-clients-live)
- [Using Partial Seller Leads to Capture More Listing Opportunities](https://help.sierrainteractive.com/helpcenter/using-partial-seller-leads-to-capture-more-listing-opportunities)
- [Adding Contact Forms to Your Content Pages](https://help.sierrainteractive.com/helpcenter/adding-contact-forms-to-your-content-pages)
- [Promote Your Website Content with Tracking Links](https://help.sierrainteractive.com/helpcenter/promote-your-website-content-with-tracking-links)
- [Generating High-Intent Leads Fast with Facebook Single Listing Ads](https://help.sierrainteractive.com/helpcenter/generating-high-intent-leads-fast-with-facebook-single-listing-ads)
- [Single Property Sites for Listing Promotion and Marketing Exposure](https://help.sierrainteractive.com/helpcenter/single-property-sites-for-listing-promotion-and-marketing-exposure)
- [Get Alerts Button on Community Pages for Client Lead Capture](https://help.sierrainteractive.com/helpcenter/get-alerts-button-on-community-pages-for-client-lead-capture)
- [Sierra Interactive Seller Lead Sites: Setup and Best Practices](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices)
- [Domain Options for Seller Lead Sites and Single Property Sites](https://help.sierrainteractive.com/helpcenter/domain-options-for-seller-lead-sites-and-single-property-sites)

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## IntelliSearch

- [Using IntelliSearch Radius Search to Target Areas of Interest](https://help.sierrainteractive.com/helpcenter/using-intellisearch-radius-search-to-target-areas-of-interest)
- [Understanding IntelliSearch: Building Smarter Listing Alerts and Saved Searches](https://help.sierrainteractive.com/helpcenter/understanding-intellisearch-building-smarter-listing-alerts-and-saved-searches)
- [Building Pillar Pages and Content Clusters with IntelliSearch Tools](https://help.sierrainteractive.com/helpcenter/building-pillar-pages-and-content-clusters-with-intellisearch-tools)
- [How Site Visitors Experience IntelliSearch on Your Website](https://help.sierrainteractive.com/helpcenter/how-site-visitors-experience-intellisearch-on-your-website)
- [Refining IntelliSearch Results with the Property Type Modal Filter](https://help.sierrainteractive.com/helpcenter/refining-intellisearch-results-with-the-property-type-modal-filter)
- [Using Exact vs Partial Match Settings to Personalize Search Results](https://help.sierrainteractive.com/helpcenter/using-exact-vs-partial-match-settings-to-personalize-search-results)
- [Refining IntelliSearch Results with the Keyword Modal Filters](https://help.sierrainteractive.com/helpcenter/refining-intellisearch-results-with-the-keyword-modal-filters)

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- [Getting Started with Sierra](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra#main-content)

    - [Orientation & Approvals](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra#orientation-approvals)
    - [Activate Your Sierra Dialer](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra#activate-your-sierra-dialer)
    - [CRM Setup](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra#crm-setup)
    - [Connect Your Data](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra#connect-your-data)
    - [Launch Your Website](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra#launch-your-website)
    - [Start Working with Leads](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra#start-working-with-leads)
    - [Enhance Your Site](https://help.sierrainteractive.com/helpcenter/getting-started-with-sierra#enhance-your-site)
- [Video Resource Library](https://help.sierrainteractive.com/helpcenter/video-resource-library#main-content)

    - [Webinar Recordings](https://help.sierrainteractive.com/helpcenter/video-resource-library#webinar-recordings)
    - [Video FAQ](https://help.sierrainteractive.com/helpcenter/video-resource-library#video-faq)
    - [IntelliSearch](https://help.sierrainteractive.com/helpcenter/video-resource-library#intellisearch)
- [Lead Generation & Capture](https://help.sierrainteractive.com/helpcenter/lead-generation-capture#main-content)

    - [Sierra Digital Marketing Services](https://help.sierrainteractive.com/helpcenter/lead-generation-capture#sierra-digital-marketing-services)
    - [Lead Tracking](https://help.sierrainteractive.com/helpcenter/lead-generation-capture#lead-tracking)
    - [Saved Searches & IDX Settings](https://help.sierrainteractive.com/helpcenter/lead-generation-capture#saved-searches-idx-settings)
    - [Email Marketing & Automation](https://help.sierrainteractive.com/helpcenter/lead-generation-capture#email-marketing-automation)
    - [Lead Capture Tools](https://help.sierrainteractive.com/helpcenter/lead-generation-capture#lead-capture-tools)
    - [IntelliSearch](https://help.sierrainteractive.com/helpcenter/lead-generation-capture#intellisearch)
- [Lead Engagement & Nurturing](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing#main-content)

    - [AI-Assisted Lead Engage](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing#ai-assisted-lead-engage)
    - [E-Alerts & Market Updates](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing#e-alerts-market-updates)
    - [Sierra Success Hub](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing#sierra-success-hub)
    - [Drip Campaigns](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing#drip-campaigns)
    - [Action Plans & Automations](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing#action-plans-automations)
    - [Buyer Lead Workflow](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing#buyer-lead-workflow)
    - [Bulk Actions](https://help.sierrainteractive.com/helpcenter/lead-engagement-nurturing#bulk-actions)
- [Lead Management](https://help.sierrainteractive.com/helpcenter/lead-management#main-content)

    - [Lead Organization & Tagging](https://help.sierrainteractive.com/helpcenter/lead-management#lead-organization-tagging)
    - [Reporting & Exports](https://help.sierrainteractive.com/helpcenter/lead-management#reporting-exports)
    - [Platform Tools](https://help.sierrainteractive.com/helpcenter/lead-management#platform-tools)
    - [Lead Routing & Permissions](https://help.sierrainteractive.com/helpcenter/lead-management#lead-routing-permissions)
    - [Calling & Dialer Tools](https://help.sierrainteractive.com/helpcenter/lead-management#calling-dialer-tools)
    - [Team Management & Accountability](https://help.sierrainteractive.com/helpcenter/lead-management#team-management-accountability)
- [Website Management](https://help.sierrainteractive.com/helpcenter/website-management#main-content)

    - [Website Structure & Navigation](https://help.sierrainteractive.com/helpcenter/website-management#website-structure-navigation)
    - [AI Visibility & SEO](https://help.sierrainteractive.com/helpcenter/website-management#ai-visibility-seo)
    - [Website Pages & Content](https://help.sierrainteractive.com/helpcenter/website-management#website-pages-content)
    - [DNS, Branding, & User Experience](https://help.sierrainteractive.com/helpcenter/website-management#dns-branding-user-experience)
    - [Analytics](https://help.sierrainteractive.com/helpcenter/website-management#analytics)
- [Support & Account Help](https://help.sierrainteractive.com/helpcenter/support-account-help#main-content)

    - [Contact Support](https://help.sierrainteractive.com/helpcenter/support-account-help#contact-support)
    - [Billing & Account Changes](https://help.sierrainteractive.com/helpcenter/support-account-help#billing-account-changes)
    - [Access & Permissions](https://help.sierrainteractive.com/helpcenter/support-account-help#access-permissions)
- [Industry & MLS Compliance](https://help.sierrainteractive.com/helpcenter/industry-mls-compliance#main-content)

    - [NAR](https://help.sierrainteractive.com/helpcenter/industry-mls-compliance#nar)
    - [Compliance and Best Practices](https://help.sierrainteractive.com/helpcenter/industry-mls-compliance#compliance-and-best-practices)
- [Integrations & API](https://help.sierrainteractive.com/helpcenter/integrations-api#main-content)

    - [Communication Integrations](https://help.sierrainteractive.com/helpcenter/integrations-api#communication-integrations)
    - [Marketing Integrations](https://help.sierrainteractive.com/helpcenter/integrations-api#marketing-integrations)
    - [CRM Integrations](https://help.sierrainteractive.com/helpcenter/integrations-api#crm-integrations)
    - [API & Developer Tools](https://help.sierrainteractive.com/helpcenter/integrations-api#api-developer-tools)
    - [Calendar & Appointments](https://help.sierrainteractive.com/helpcenter/integrations-api#calendar-appointments)

[![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png "Sierra Interactive logo")](https://help.sierrainteractive.com/helpcenter)

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Copyright © 2025, Sierra Interactive

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