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Maximize Your Listings with Single Property Sites

Create engaging, high-converting pages for your listings and boost lead generation.

Why This Feature Matters

Single Property Sites are powerful tools that can significantly enhance your real estate marketing:

  • They highlight specific listings in a premium, conversion-optimized layout.
  • They attract both buyer and potential seller leads.
  • They help build agent branding and listing marketing credibility.
  • They offer flexibility in layout, media, and domain setup.

By utilizing Single Property Sites, you can effectively showcase properties and reinforce your personal or agency brand. For example, a well-branded property site can lead to higher engagement rates and more inquiries, turning casual browsers into serious buyers.

 


Step-by-Step Instructions

1. Access the Single Property Sites Tool

  • Navigate to the Gear icon > Property Sites

  • Click Add New Site

2. Manage Access

  • Primary Managers and Manager-level Users can manage all property sites by default

  • Edit their User Profile and toggle the two permissions related to Single Property Sites
    • To give Agent-level Users access to a specific property site via the Agent / Info tab when building the site

3. Work Through the Template Tabs

Layout Settings

  • Choose a layout (Layout 1 or 2)

  • Upload header and footer logos

  • Set primary and secondary brand colors

Listing Information

  • Pull property details from MLS® or enter manually

  • Add open house details (auto-delete after event)

  • Upload amenity details or PDFs (max size: 25MB)

Description

  • Add a short title/tagline and main description

Hero

  • Upload a cover photo

  • Optional: Add a video background

Photo Tour

  • Upload up to 100 images (10MB max each)

Video Tour

  • Add branded and unbranded video embed codes

3D Tour

  • Add branded and unbranded 3D tour links

Map

  • Add a specific or general location

Floor Plan

  • Upload floor plans and room details

Neighborhood

  • Add videos, images, and written descriptions of the area

Agent Info / Access

  • Add agent details

  • Assign visibility to one or more users

SEO / Meta Tags

  • Customize meta title, description, and keywords

Lead Routing / Tracking

  • Route leads via your existing lead routing rules or assign to a specific agent

  • Add tracking and embed codes for branded and unbranded versions

Preview

  • Use this tab to confirm layout and details before publishing

Domain Mapping

Choose one of the following:

  • Register a new domain directly

  • Use your own domain (update A records as needed)

  • Use a Sierra subdomain

Publish

  • Click Publish to take the site live

  • Be sure to SAVE at the bottom of each tab after making edits

4. Use Subdomains for Multiple Property Sites (Optional)

  • Purchase a standalone domain (e.g., GreatPropertiesForSale.com)

  • Email support@sierrainteractive.com with:

    • A request to use subdomains

    • Login credentials for your domain registrar

     

    Sierra will configure DNS to support subdomains like:

    • 123CanterLane.GreatPropertiesForSale.com

    • 456FurlongDrive.GreatPropertiesForSale.com

     

5. Display an Unbranded Tour Version

  • For domains purchased through Sierra:
    • Add “tour.” before the domain name
    • Example:

      • Branded: http://555caylin.com

      • Unbranded: http://tour.555caylin.com

  • If using a third-party domain:

    • Login to your domain provider

    • Add an A Record:

      • Host: tour

      • Points to: 173.192.101.249

 

6. Set Default Branding (Optional but Recommended)

  • Go to Manage Single Property Sites > Default Settings

  • Set default logos and brand colors to ensure consistency across all property sites

Best Practices

  • Use high-quality images and videos to showcase the property

  • Include open house dates to drive urgency

  • Customize the Hero section with a compelling video or cover image

  • Use subdomains for cost efficiency and branding continuity

  • Track lead behavior with analytics and Facebook Pixel

Troubleshooting Common Issues

  • Issue: Unbranded tour version doesn’t load
    • Fix: Confirm domain is purchased through Sierra, or add the required A Record for third-party domains
  • Issue: Lead routing isn’t working
    • Fix: Double-check that routing rules include leads from property sites or assign directly in the routing tab

FAQs

  • Can agents create their own single property sites?
    • Yes, if granted the correct permissions in their user profile.
  • Do I need a new domain for each site?
    • No. You can use a single domain with subdomains for each property site.
  • Can I track ad performance for each property site?
    • Yes. Add tracking pixels and analytics codes in the tracking settings.
  • Is there a limit to how many property sites I can create?
    • No, you can create as many as needed.