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Measure Facebook Ads Performance with the Meta (Facebook) Pixel

Connect your Facebook and Instagram ad accounts to your Sierra Interactive website with the Meta Pixel, so you can see which ads actually drive leads and sales.

Table of Contents

  1. Why This Matters

  2. Creating Your Meta Pixel

  3. Adding the Pixel to Sierra CRM

  4. Removing the Pixel from your CRM

  5. Tips for Getting the Best Results

Why This Matters

When you run an ad, you want to know if it led to a new lead or a sale. The Pixel helps you see which ads inspire people to take action, like filling out a form or viewing a listing. This helps you focus your budget on the ads that bring you the best results.

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Creating Your Meta (Facebook) Pixel

  Note: Meta's interface may change over time. Screenshots have been intentionally omitted from this article. For the most accurate and up-to-date navigation and UI, refer directly to Meta's support documentation. 

Step 1: Go to Meta Events Manager Head over to Meta Events Manager to get started.

Step 2: Connect Your Website

  1. Click Connect Data
  2. Choose Web
  3. Click Connect

Step 3: Name and Create Your Pixel

  1. Give your pixel a simple name (e.g., My Website Pixel).
  2. Click Create Pixel.
  3. You'll see a Pixel ID. That’s what you’ll need for the next step.

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Adding the Pixel to the Sierra CRM

  1. Log in to Sierra CRM.
  2. Click the Gear Icon in the top menu.
  3. Go to Integrations.
    gear_integrations
  4. Choose Facebook Pixel Conversion.

  5. Paste in your Pixel ID.
  6. Save your changes.

For instructions to enable individual measurement codes for Agent Sites (subdomains) click here

Removing the Pixel From Your Sierra CRM

  1. Log in to Sierra CRM.
  2. Click the Gear Icon in the top menu.
  3. Go to Integrations.
  4. Choose Facebook Pixel Conversion.
  5. Remove your Pixel ID.
  6. Save your changes.

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Tips for Getting the Best Results

  • Give your events simple names so your reports are easy to read.
  • Use Meta's Pixel Helper for Chrome to double-check that it’s working.
  • Check your campaign reports to see what’s performing well.
  • Set up signals for important actions, like form submissions, so you can clearly see which ads are driving the most valuable results.

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