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Navigating Sierra’s IDX Site

Learn how to transition to and manage your Sierra IDX website for better lead generation, content integration, and client engagement.

 

Why This Feature Matters

 

 

Sierra’s IDX website platform empowers agents and teams to:

 

  • Consolidate content and CRM into a unified system

  • Improve organic SEO and site performance

  • Automate listing alerts and market updates for leads

  • Gain visibility through integrated advertising and analytics tools

  • Ensure a smooth migration from your previous website provider

 

 

 

 

Step-by-Step Instructions

 

 

 

1. Content and Blog Transfer

 

 

  • Compile all content you want to move, prioritizing high-traffic pages and evergreen posts

  • Categorize your content for better navigation and SEO

  • Add pages using Sierra’s CMS (Content Management System) to maintain search rankings and engagement

 

 

 

2. Link Redirection

 

 

  • Create a list of existing URLs from your previous site

  • Email the list to Support@SierraInteractive.com

  • Our team will implement 301 redirects to point your old URLs to their new destinations

 

 

 

3. Adding Users

 

 

  • Log into the CMS

  • Navigate to Team > Users

  • Add new agents or admins to help manage your site and client database

 

 

 

4. Importing Leads

 

 

  • Use the Lead Import Wizard in your Sierra CRM

  • Upload a .csv file with your existing lead data

  • Assign E-Alerts or Market Updates to keep imported leads engaged

 

 

 

5. Setting Up Listing Alerts and Market Updates

 

 

  • E-Alerts: Automatically notify buyer leads of new listings based on saved search criteria

  • Market Updates: Send seller leads insights on local trends, sales activity, and inventory

 

 

 

6. Site Layout Settings (Pro & Ace Sites Only)

 

 

  • Customize homepage layout, featured sections, and display elements

  • Navigate to Settings > Site Layout in your CMS to begin

 

 

 

7. MLS® Feed Settings

 

 

  • Access MLS® Feed Settings from the backend

  • Select which property types and locations to feature

  • This applies to all Sierra clients with an IDX website

 

 

 

8. Updating DNS Records

 

 

  • Update your domain’s DNS records to point to your new Sierra IDX site

  • Optionally, reach out to our team for help managing the transition

 

 

 

9. Reporting and Analytics

 

 

  • Integrate Google Analytics to track user behavior and traffic sources

  • Our Support Team can help with:

     

    • Google Analytics setup

    • Interpreting basic traffic reports

    • Linking to your CRM

     

 

 

 

10. Digital Advertising

 

 

  • Reach out to DigitalMarketing@SierraInteractive.com

  • We offer ad creation and management for:

     

    • Google Ads

    • Facebook Lead Ads

     

  • Campaigns are optimized for real estate lead generation

 

 

 

 

Best Practices

 

 

  • Prioritize content that performs well for SEO during migration

  • Set up E-Alerts for buyer leads and Market Updates for sellers to stay top-of-mind

  • Monitor Google Analytics monthly to track page performance

  • Use 301 redirects to preserve your domain authority during migration

  • Regularly audit your site layout and featured listings to keep your homepage fresh

 

 

 

 

Troubleshooting Common Issues

 

 

  • Leads not importing correctly? Ensure your .csv file is properly formatted and all required fields are present

  • New pages not ranking on Google? Double-check your meta titles, headings, and internal linking structure

  • E-Alerts not sending? Confirm the saved search matches the lead’s location and criteria

 

 

 

 

FAQs

 

 

Do I have to manually recreate blog content?

Yes, but you can copy/paste content into the CMS. Prioritize top-performing pages first.

 

What is the difference between E-Alerts and Market Updates?

 

  • E-Alerts notify buyers of new listings.

  • Market Updates keep sellers informed of neighborhood trends.

 

 

Can Sierra help me with my DNS settings?

Yes! Just contact Support@SierraInteractive.com and our team will assist.