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New Listing Detail Page Enhancements

Sierra is rolling out the newly enhanced Listing Detail Page to all client sites. Early pilot testing shows a 24 % lift in listing-page engagement thanks to a cleaner layout, smarter lender integration, and SEO-friendly customization options — all applied automatically.

 

 

Why This Matters

Your Listing Detail Page is one of the most visited areas of your website. This upgrade is designed to:
  • Boost user interaction and lead conversion
  • Improve the mobile experience and SEO performance
  • Elevate your brand’s design and usability across devices



What’s New:

 

  1. 🎨 Sleeker Layout Updates

    Modern fonts, rounded corners, cleaner spacing, and full mobile responsiveness give each listing page a premium, on-brand feel.

  2. 📷 New Photo Experience

    Visitors can swipe through a full-screen gallery or scroll inline—whichever feels natural—so every image shines.

  3. 🧭 Sticky Smart Navigation

    A streamlined nav bar follows the user, letting them jump straight to Details, Map, or Description without endless scrolling.

  4. 🏷️ Visual Clarity & Icons

    Subtle, intuitive icons highlight key property details, creating a clear visual hierarchy while keeping SEO intact.

  5. 🗺️ Smaller Map, Bigger Impact

    A compact map layout frees up prime real estate for the content that converts—photos, price, and features.

 

Screenshot 2025-05-02 at 9.23.55 AM

Best Practices

  • Update Your “About” Templates: Take advantage of the dynamic merge fields to customize the content shown for different property types and statuses.

  • Coordinate with Lenders: If you work with Featured Lenders, review your settings to ensure visibility preferences are aligned with your marketing goals.

FAQs

Question

Answer

Do I need to do anything to get the new Listing Detail Page?

No action is required — the update will be automatically applied.

Can I customize what appears in the “About” section?

Yes. You can create multiple templates and insert dynamic merge fields for different property types and listing statuses.

Will this impact my site’s SEO?

Positively. The additional, listing-specific content helps search engines index and rank each page more effectively.

Where do I manage my Featured Lender settings?

Go to Site Settings → Featured Lender in your Sierra admin dashboard.

The “About” section is missing or looks generic. What should I check?

Make sure your merge fields are correctly placed in the content template; if any required field is blank, the system will fall back to default text.

My Featured Lender isn’t displaying on listing pages. How do I fix that?

Confirm that Featured Lender is enabled in Site Settings, the lender is assigned to the lead (if required), and visibility rules are set to show to logged-in or anonymous users as intended.

The layout hasn’t changed — I still see the old design.

Clear your browser cache and perform a hard refresh (Ctrl + Shift + R on Windows / ⌘ + Shift + R on macOS). If you use a caching plugin or CDN, purge the cache there as well.