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Opt-In/ Consent and Opt-Out Text Message Contents

Learn how Sierra’s automated opt-in and opt-out text messaging supports legal compliance, deliverability, and lead engagement.

 

Why This Feature Matters

 

 

With growing regulations in telecommunications and data privacy, businesses must comply with mobile carrier rules and consumer protection laws like TCPA. Sierra helps you stay compliant by automatically including opt-in language on your registration forms and opt-out language in your automated/mass texts. These built-in safeguards improve message delivery, reduce risk, and maintain trust with leads.

 

 

 

Step-by-Step Instructions

 

 

 

✅ Opt-In / Consent Language

 

 

Sierra websites display the following consent message during lead registration:

 

By proceeding, you expressly consent to receive calls and texts at the number you provided, including marketing by auto-dialer, pre-recorded or artificial voice, and email, from {Office Name value} about real estate related matters, but not as a condition of purchase. Message frequency varies. You can text Help for help and Stop to cancel. You also agree to our Terms of Service and to our Privacy Policy regarding the information relating to you. Message and data rates may apply. This consent applies even if you are on a corporate, state or national Do Not Call list.

 

 

  • The {Office Name value} is pulled from your Account Contact Info

  • “Terms of Service” and “Privacy Policy” are hyperlinked

  • Message appears at the time of registration

 

 

 

 

❌ Opt-Out Text Message Contents (Effective May 3, 2023)

 

 

Sierra auto-appends this message to automated and/or mass texts to leads who have not yet replied:

 

If you don’t want to receive future text messages from me, reply Stop to cancel. – {Office Name value}

 

When it applies:

 

  • For leads who registered on or after June 14, 2021

  • For Zillow/REALTOR.com leads added via API or parser on or after May 3, 2023

  • For Homelight.com leads added on or after May 5, 2023

  • If a lead hasn’t responded to a text in the last 30 days, this message will appear again

 

 

When it stops:

 

  • Once the lead replies to any message from your Sierra Dialer Number

  • Opt-out content will no longer be auto-appended

 

 

Customization:

 

  • Only the account’s Primary Manager can update the message

  • Message must always include “reply Stop to cancel” and the Office Name value

 

 

 

 

Best Practices

 

 

  • Keep your Office Name updated in Account Contact Info

  • Monitor text engagement: avoid sending excessive texts without responses

  • Educate your team on what triggers auto-append behavior

 

 

 

 

Troubleshooting Common Issues

 

 

Problem: A lead’s message shows “STOP” but you want to re-engage.

Solution: The lead must text “START” to your Sierra Dialer number to re-enable messaging.

 

Problem: Opt-out message keeps re-appearing.

Solution: The lead likely hasn’t responded. Auto-append resumes every 30 days until they do.

 

 

 

FAQs

 

 

Q: Do 1:1 or group texts include opt-out messages?

A: No, manual 1:1 and group text messages do not include the opt-out text.

 

Q: If a lead responds once, will they ever see the opt-out message again?

A: No. Once a lead replies, they won’t receive the opt-out message in future texts.

 

Q: Can I still call or email leads who opt out of texting?

A: Yes. The opt-out only affects text messaging, not calls, emails, or listing alerts.

 

Q: Do old action plans from before May 3, 2023 include opt-out content?

A: Yes, unless the lead has replied to a previous message.