Skip to content
  • There are no suggestions because the search field is empty.

Optimize Your Marketing with Custom Tracking Codes

Gain insights into your site performance and boost your sales with personalized tracking.

Allowing agents to add their own tracking and conversion codes helps them monitor the performance of their sites and marketing efforts. By using Google Analytics, Facebook Tracking Pixels, and AdWords Conversion Codes, agents can gain valuable insights into their traffic, conversions, and ROI. 

Why This Feature Matters

Tracking marketing performance is critical for any real estate agent aiming to improve lead generation and conversion rates. Without proper tracking, agents may miss out on important insights that drive sales and generate leads. Sierra’s ability to incorporate custom tracking codes allows agents to tailor their approaches, ensuring they maximize their marketing investments.

Step-by-Step Instructions

  1. Navigate to Your Agent Site

    • To edit your agent site, click on "Users" then select "Agent Sites,"
      • Or if you are editing your own agent site, click on your "Profile" link and choose "Website Profile" from the dropdown menu.

  2. Locate the Tracking / Conversion Codes Section

    • Scroll down to the "Tracking / Conversion Codes" section.

  3. Choose Your Tracking Option

    • By default, agent sites use the tracking and conversion codes applied to your main Sierra site.
    • To add your own codes, select the "Use My Own Tracking and Conversion Codes" option.

  4. Enter Your Codes

    • Four fields will appear for you to input your tracking and conversion codes:
      • Google Analytics Codes
      • Facebook Tracking Pixel ID
      • AdWords Conversion Label
      • AdWords Conversion ID
    • Enter the relevant codes for each field.

  5. Save Your Changes

    • Once you've added your codes, click "Save and Continue" to proceed, or "Save and Exit" to finalize the changes.

Best Practices

  • Ensure Accurate Tracking: Double-check that the tracking codes you enter are correct to avoid any tracking issues.
  • Use Separate Accounts for Different Agents: For better performance monitoring, ensure each agent has their own unique tracking codes instead of sharing codes across multiple sites.

Troubleshooting Common Issues

  • Problem: Tracking codes aren't working or showing data.

    • Solution: Verify that the codes entered are accurate and belong to the correct Google Analytics, Facebook, or AdWords accounts. Ensure the codes are for the correct subdomain (agent site).

  • Problem: Changes don't seem to save.

    • Solution: Make sure you've clicked either "Save and Continue" or "Save and Exit" after entering the tracking codes. If the issue persists, try clearing your browser cache and re-entering the codes.

FAQs

  • Can I use the same tracking codes for all agents?

    • It's possible, but for more accurate performance tracking, it's best for each agent to use their own unique tracking and conversion codes.

  • Do I need separate AdWords Conversion IDs for each agent?

    • Yes, it’s recommended to use separate IDs to track each agent’s conversions independently.

  • What happens if I don’t enter any tracking codes?

    • If no tracking codes are entered, the agent site will use the main Sierra site's tracking codes by default.