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Property Listing Photo Does Not Display When Shared to Facebook

If a listing photo isn’t showing when shared to Facebook, it’s usually due to Facebook caching outdated image data. Here’s how to fix it.

Why This Feature Matters

When you promote listings on Facebook, it’s important that the correct listing photo appears to catch a viewer’s attention. Facebook caches page data—including images—so when listing photos are updated or removed, the shared post might show a broken or missing image. Refreshing Facebook’s cache ensures accurate display of the most current listing photo.

 

 

Step-by-Step Instructions

 

 

Why This Happens:

 

 

  1. A new listing is posted to your website.

  2. Someone (you, another agent, or a user) shares that listing to Facebook.

  3. Facebook caches the listing’s content—including the photo URL—the first time it’s shared.

  4. If listing photos are later updated, the new image has a new URL while the old image is deleted from the server.

  5. Facebook still tries to display the cached image URL, which no longer exists—resulting in a missing photo.

 

 

 

 

How to Fix It:

 

 

  1. Go to the Facebook Sharing Debugger:

    https://developers.facebook.com/tools/debug/

  2. Paste the full URL of the property listing detail page into the input field.

  3. Click “Fetch new scrape information.”

  4. Facebook will re-scan the page and cache the updated photo and listing info.

 

 

 

Best Practices

 

  • Always double-check the photo after posting a listing to Facebook, especially if you recently changed the photos.

  • Use the Debugger tool any time you update a listing image and plan to reshare it.

 

 

 

Troubleshooting Common Issues

 

Problem: Photo still doesn’t show up after rescanning.

Solution: Make sure the listing is live and the image is displaying correctly on your site. Then try running the Debugger again.

 

Problem: Facebook shows an unrelated image.

Solution: Facebook sometimes pulls alternative images. Make sure the listing image is set as the primary image on the property page.

 

 

FAQs

 

Q: Do I need to do this every time I change a photo?

A: Only if the listing has already been shared on Facebook and the image has changed since then.

 

Q: Can I prevent Facebook from caching?

A: Not entirely. Facebook caching is automatic, but using the Debugger tool forces an update.

 

Q: Does this affect other platforms like Twitter or LinkedIn?

A: They may also cache images, but the process for clearing cache differs. This article focuses specifically on Facebook.