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Q2 Feature Series Recap: Recruit. Motivate. Automate.

(and a surprise drop!)

In Q2, we focused on what real estate teams need most to grow efficiently: smart ways to Recruit, tools to Motivate, and systems that Automate. Our latest feature drops are all about helping you move faster, stay more consistent, and keep your team laser-focused on what matters.

Here’s how Sierra can support your 2025 game plan:

Recruit.

Recruiting Landing Pages

Growing a team means making every tool work harder, which is why we’re spotlighting Sierra’s landing pages as a powerful recruiting tool, not just for capturing buyer and seller leads. Use them to attract attention, qualify serious agent interest, and start real conversations with the talent you want on your team.

→ [Step-by-Step Guide: How to Build a Recruiting Page That Attracts Top Agents]

→ [How Can I Recruit New Agents Using Sierra’s Full Platform?]

→ [Sierra Client Spotlight: Envy-worthy Recruiting Pages]


Motivate.

Agent Leaderboard (+ Lead Insights)

Top-performing teams don’t just set goals, they create visibility around progress. That’s why we built the new Agent Leaderboard: to surface real-time performance data like calls, texts, and emails. It keeps agents motivated, gives leaders actionable coaching insights, and ensures everyone knows what success looks like.

And this is just the start. Sierra is actively building a reporting suite designed specifically for the needs of real estate teams—from agent activity tracking to lead source performance and beyond. Because when your data works for you, your team moves faster.

You’ll also notice our first iteration of migrating Lead Source Reporting (see: Lead Insights)  into a more digestible format, with more improvements on the way.

→ [Watch the Overview]

→ [How to Use Agent Leaderboard in Sierra Reporting]


Call Recording Retention Options 

Great coaching starts with clear visibility—and great agents thrive when they can self-correct. That’s why we expanded our call recording retention options, allowing you to safely store recordings for up to 7 years.

Whether you’re tracking long-term performance, improving scripts, or protecting your team, extended retention gives you access to the data you need, when you need it.

→ [How to Enable and Manage Call Recording in Sierra]

Automate

Agent Accountability Automations

Top-performing teams aren’t micromanaged; they’re empowered by smart systems. That’s why we created a pack of plug-and-play automations designed to drive faster response times, consistent follow-ups, and clear accountability, so your agents stay focused, your leads stay engaged, and your pipeline keeps moving.

→ [Watch the Overview]

→ [How Can I Use Automations to Hold My Agents Accountable?]

→ [5 Red Flags That Show You Need Agent Accountability Automations]


E-Alert and Market Update Automation Actions (coming soon)

Repetitive tasks slow your team down—and that’s exactly what automation is here to fix. Soon, you’ll be able to automatically apply saved searches as E-Alerts and Market Updates directly within your workflows.

This upcoming enhancement lets you set it and forget it, ensuring leads stay informed and engaged without your team lifting a finger.


Surprise Drop! 

Ask Sierra (beta)

Questions shouldn’t slow your team down. That’s why we built Ask Sierra—an in-platform assistant that delivers instant answers to your most pressing questions, right inside the Sierra CRM.

This enhancement delivers reliable, quick help right when—and where—you need it, so your team can stay focused and keep moving.

And while it’s built to handle the quick stuff, it’s not a replacement for our expert Support team. They’re still here for the deeper questions and trickier situations. Think of Ask Sierra as your first stop for fast answers—and Support as your go-to for everything else.

Launching at the end of June.

→ [Watch the Overview]

Help Center (open beta)

Your team needs extended resources, so we’ve revamped the Knowledge Base. Say hello to the new Help Center: a modern take on the Knowledge Base, now packed with more how-to’s, deep dives, and educational content that actually answers your questions.

Plus, it’s the powerhouse behind Ask Sierra, making sure you get fast, accurate support whenever you need it.

→ [Check it Out]

→ [Introducing the Sierra Help Center]

What’s Next?

That’s a wrap on Q2—but we’re just getting started.

Coming up in July: We’re burning up in July. Whether you’re on the beach or firing up transactions, watch for our new sequence of communications beginning in July. The line up?

Sierra’s favorite 4th of July desserts, new feature drops, educational and how-to resources, feature stack strategies, webinars you don’t want to miss and our monthly newsletter. 

Have questions about anything we released? Want help implementing new features?

👉 Reach out to support@sierrainteractive.com — we’re here to help.