--- title: "Sierra Interactive Seller Lead Sites: Setup and Best Practices" description: Set up Sierra Interactive Seller Lead Sites to capture AVM-powered home valuations, route seller leads automatically, and enable partial lead capture. image: https://www.sierrainteractive.com/wp-content/uploads/2022/07/Website-Preview-V2A.jpg --- [Skip to content](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#main-content) [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new?hsLang=en) [![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png)](https://help.sierrainteractive.com/helpcenter?hsLang=en) - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) Open main navigation Close main navigation - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) - [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new) Search Help Center - There are no suggestions because the search field is empty. 1. [Help Center](https://help.sierrainteractive.com/helpcenter?hsLang=en) 2. [Lead Generation & Capture](https://help.sierrainteractive.com/helpcenter/lead-generation-capture?hsLang=en) 3. [Lead Capture Tools](https://help.sierrainteractive.com/helpcenter/lead-generation-capture?hsLang=en#lead-capture-tools) August 28, 2026 # Sierra Interactive Seller Lead Sites: Setup and Best Practices ## Learn how to set up and configure Sierra Interactive Seller Lead Sites to capture AVM-powered home valuation requests and build your listing pipeline. An Automated Valuation Model (AVM) uses a variety of data points to generate an estimated home value range. This is intended to establish an anchor point for a discussion and **NOT replace a professional CMA**. ### Table of Contents 1. [Why This Feature Matters](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#why) 2. [How to Set Up Your Seller Lead Site](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#how) 3. [Domain Options for Your Site](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#domain) 4. [Best Practices for Higher Conversion](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#best) 5. [Troubleshooting and FAQs](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#faq) --- ### Why This Feature Matters **Access to Seller Lead Sites are limited to Manager-level users only.** In a competitive market, you can’t afford to wait for a lead to land in your lap. The real victory lies in **being the first professional discovered** by homeowners long before they officially enter the market.   Seller Lead Sites solve this by offering an automated, low-pressure way for potential clients to get valuable information and **build trust** while they are still in the 'curiosity' phase and off the radar of your competitors. This tool helps you build a consistent listing pipeline by capturing both fully submitted forms and partial leads from homeowners who abandon the form after entering their address. This ensures you never miss an opportunity, save time with automated follow-up, and position yourself as the go-to market expert. [Back to Top](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#top)   ### How to Set Up Your Seller Lead Site Ready to start capturing seller leads? Follow these steps to get your first site live. #### 1. Navigate to Seller Lead Sites First, let's get to the right place in your dashboard. - From your main dashboard, click the Gear icon to open your settings. - In the menu, select Seller Lead Sites. ![Navigating to Seller Lead Sites feature in Sierra](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-44-24-7530-PM.png?width=1440&height=1737&name=image-png-Aug-28-2026-01-44-24-7530-PM.png) - Click the **Add New Site** button to open the template. ![Add a new Seller Lead Site to begin](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-46-28-3014-PM.png?width=1440&height=334&name=image-png-Aug-28-2026-01-46-28-3014-PM.png) #### 2. Customize Your Site in the Template Tabs This is where you'll customize the look, feel, and function of your landing page. Work through each tab carefully. - Branding and Content: Choose a background image that reflects your local market, select your brand colors, and write compelling headlines. For example, instead of "Home Value," try "Get Your Official 2025 Home Value Report." ![Seller Lead Site branding and content sections](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-48-12-1975-PM.png?width=1440&height=810&name=image-png-Aug-28-2026-01-48-12-1975-PM.png) - SEO / Meta Tags: Add a meta title and description to help your site appear in search results. Think like a homeowner: use terms like "free home valuation \[Your City\]." ![Seller Lead Site SEO and Meta Tags](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-49-15-3130-PM.png?width=1440&height=810&name=image-png-Aug-28-2026-01-49-15-3130-PM.png) - Lead Routing / Tracking: Automatically assign new leads to a specific agent or placed into distribution. This is also where you'll add tracking codes for Google Analytics or your Facebook Pixel. ![Seller Lead Site lead routing and tracking](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-49-59-2216-PM.png?width=1440&height=810&name=image-png-Aug-28-2026-01-49-59-2216-PM.png) #### **Auto-Add Lead Tag with the Submitted Zip Code** When this option is selected, a tag will be added to the lead with the zip code of the property submitted via the seller lead site inquiry. This would allow you to, for example, route the lead based on zip code tag in your lead routing rules. - Preview: Use this option to see how your site looks before it goes live. ![Preview Seller Lead Site](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-51-53-0536-PM.png?width=1441&height=578&name=image-png-Aug-28-2026-01-51-53-0536-PM.png) - Domain Mapping: You have three options: register a new domain, use one you already own, or use a free Sierra subdomain. [*see Domain Options for Your Site*](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#domain) ![](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-51-03-8273-PM.png?width=1441&height=578&name=image-png-Aug-28-2026-01-51-03-8273-PM.png) - Publish: When everything looks perfect, click Publish to go live. Remember to click SAVE at the bottom of each section as you make changes. ![Save changes for Seller Lead Site](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-52-16-3603-PM.png?width=1441&height=578&name=image-png-Aug-28-2026-01-52-16-3603-PM.png) [Back to Top](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#top) ### Domain Options for Your Site You have three flexible options for your site's web address. You'll set this up in the **Domain Mapping** tab. #### **Option 1: Use a Sierra Subdomain (Easiest)** This is the quickest way to get your site live. You can use a subdomain provided for free #### **Option 2: Register a New Domain** For a memorable and marketable URL (e.g., 123MainStreetTour.com), you can register a new domain directly through the Sierra tool. #### **Option 3: Use a Domain You Already Own** Sierra Interactive requires all client-owned domains to be pointed to our Cloudflare account for proper configuration and support.   Once your domain has been submitted our Support Team will follow up with you via Email with further instructions. If you own a domain through a third-party registrar like GoDaddy, you can use it by updating its **A** records to point to Sierra's servers. #### **[Enable Partial Seller Leads](https://help.sierrainteractive.com/helpcenter/how-to-use-partial-seller-leads-to-capture-more-opportunities?hsLang=en) (Recommended)** Capture every opportunity by saving the property address even if a visitor doesn't complete the form. - In your dashboard settings, navigate to Global Site Settings. ![Navigating to Sierra's Global Site Settings](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-53-42-4400-PM.png?width=670&height=808&name=image-png-Aug-28-2026-01-53-42-4400-PM.png) - Find the Partial Forms section. - Turn on the Seller Lead Partial Information Capture toggle. This will automatically capture addresses from abandoned forms on your Seller Lead Sites ![Seller Lead Partial Information Capture in Sierra](https://help.sierrainteractive.com/hs-fs/hubfs/image-png-Aug-28-2026-01-56-07-0229-PM.png?width=1440&height=389&name=image-png-Aug-28-2026-01-56-07-0229-PM.png) [Back to Top](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#top)   ### Best Practices for Higher Conversion A great landing page is just the start. Use these strategies to maximize your results. #### **Hyperlocal Neighborhood Farming** You can build local recognition online by creating niche sites such as [SierraSellerSites.com](https://sierrasellersites.com/)  When you promote these sites via social media or targeted mailers to a specific subdivision, you are speaking directly to that community. This hyperlocal focus makes homeowners feel that you are the primary expert for their specific street, not just a general agent in the city.   Read more: [**Strategic PPC Ad Campaigns**](https://help.sierrainteractive.com/helpcenter/unlock-lead-generation-success-with-sierra-google-ads-management?hsLang=en)   When running Google Ads with a "What’s My Home Worth" theme, you want to ensure the destination is a dedicated seller site. This creates a seamless experience for the user. Because the landing page is designed for one specific purpose, you will likely see a **significant boost** in your overall conversion rates compared to sending traffic to a general homepage. #### **Modernizing Open House Sign-ins** The next time you host an open house, consider replacing the traditional paper sign-in sheet. You can display a QR code that directs visiting neighbors to your seller site. This allows you to capture contact information from potential sellers in the immediate area who are just beginning to research the market. #### **Automate Your Lead Follow-up** Efficiency is the key to managing a high volume of leads. You'll want to ensure your system automatically tags leads based on their selling timeframe, such as "Sell in 1-3 Months." Setting up these rules ensures that your highest-priority leads trigger immediate action plans. Read more: [**Re-engage Partial Leads**](https://help.sierrainteractive.com/helpcenter/how-to-use-partial-seller-leads-to-capture-more-opportunities?hsLang=en)   Do not let partial leads sit idle. Because you have the property address, you have a golden opportunity for a targeted direct mail campaign. Try sending a personalized postcard offering a detailed market analysis or a list of recent comparable sales. This physical touchpoint often re-engages homeowners who weren't quite ready to provide their phone number online. #### **Leverage Hyperlocal Imagery** Building trust starts with visual recognition. Instead of using generic stock photos of houses that don't look like they belong in your area, use **high-quality images** of recognizable local landmarks or neighborhood entrances. This subtle cue shows visitors that you truly know their specific market. #### **Prioritize Design Simplicity** You should avoid adding extra form fields or unnecessary blocks of text that might distract the user. Our Seller Lead Sites feature a clean, simple design with a **clear call to action** that typically provides the best results for your marketing spend. #### **Maximize Site Visibility** A great tool only works if people see it. Make sure you link to your seller site in your email signature, on all your social media profiles, and within your digital advertisements. The more touchpoints you create, the more opportunities you have to generate consistent listing leads. [Back to Top](https://help.sierrainteractive.com/helpcenter/seller-lead-sites-setup-and-best-practices#top) ### Troubleshooting - My site isn't loading after I published it. What should I do? This is often a DNS settings issue. Double-check that your domain settings are correct. If you're still having trouble, contact our support team for help. - Why aren't my leads being assigned correctly? Check your settings in the "Lead Routing / Tracking" tab. Make sure you've assigned leads to a user or distribution pool and that any rules using the auto-applied tags (like "Sell in 3-6 Months") are set up correctly. - I'm not seeing any partial leads. What's wrong? First, confirm that the feature is enabled by following Step 3 in the setup instructions. Remember, this feature only captures partial leads on Seller Lead Sites and the Exec homepage Seller tab, not on other forms like the Free Market Analysis page. ### Frequently Asked Questions - Can I create more than one seller site? Yes, you can create multiple sites to target different neighborhoods, zip codes, or ad campaigns. - Does the [Partial Seller Leads](https://help.sierrainteractive.com/helpcenter/how-to-use-partial-seller-leads-to-capture-more-opportunities?hsLang=en) feature collect personal contact information? No. For compliance reasons, this feature only captures the property address and other non-personal form data like bed or bath count. It does not capture names, emails, or phone numbers. - Where do I find my partial leads? Navigate to your main Leads Dashboard and click the "Partial Seller Leads" tab to see a full list of captured addresses. 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Use AVM-powered home valuations to build a predictable pipeline of leads before they are ready-to-list. ", "headline" : "Capture Seller Leads with Instant Home Valuations", "isPartOf" : { "@id" : "https://help.sierrainteractive.com/helpcenter/#website" }, "mainEntityOfPage" : { "@id" : "https://help.sierrainteractive.com/helpcenter/#article-1" }, "publisher" : { "@id" : "https://help.sierrainteractive.com/helpcenter/#organization" }, "subjectOf" : { "@type" : "FAQPage", "mainEntity" : [ { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Yes, you can create multiple sites to target different neighborhoods, zip codes, or ad campaigns." }, "name" : "Can I create more than one seller site?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "No. For compliance reasons, this feature only captures the property address and other non-personal form data like bed or bath count. It does not capture names, emails, or phone numbers." }, "name" : "Does the Partial Seller Leads feature collect personal contact information?" }, { "@type" : "Question", "acceptedAnswer" : { "@type" : "Answer", "text" : "Navigate to your main Leads Dashboard and click the \"Partial Seller Leads\" tab to see a full list of captured addresses." }, "name" : "Where do I find my partial leads?" } ] } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://help.sierrainteractive.com/helpcenter/#howto-2", "@type" : "HowTo", "author" : { "@id" : "https://help.sierrainteractive.com/helpcenter/#organization" }, "description" : "Ready to start capturing seller leads? Follow these steps to get your first site live.", "isPartOf" : { "@id" : "https://help.sierrainteractive.com/helpcenter/#website" }, "mainEntityOfPage" : { "@id" : "https://help.sierrainteractive.com/helpcenter/#howto-2" }, "name" : "How to Set Up Your Seller Lead Site", "publisher" : { "@id" : "https://help.sierrainteractive.com/helpcenter/#organization" }, "step" : [ { "@type" : "HowToStep", "text" : "1. Navigate to Seller Lead Sites\n\nFirst, let's get to the right place in your dashboard.\n\nFrom your main dashboard, click the Gear icon to open your settings.\nIn the menu, select Seller Lead Sites.\n\nClick the Add New Site button to open the template." }, { "@type" : "HowToStep", "text" : "2. Customize Your Site in the Template Tabs\n\nThis is where you'll customize the look, feel, and function of your landing page. Work through each tab carefully.\n\nLayout Settings: Choose a background image that reflects your local market, select your brand colors, and write compelling headlines. For example, instead of \"Home Value,\" try \"Get Your Official 2025 Home Value Report.\"\nSEO / Meta Tags: Add a meta title and description to help your site appear in search results. Think like a homeowner: use terms like \"free home valuation [Your City].\"\nLead Routing / Tracking: Automatically assign new leads to a specific agent or placed into distribution. This is also where you'll add tracking codes for Google Analytics or your Facebook Pixel." }, { "@type" : "HowToStep", "text" : "Preview: Use this tab to see how your site looks before it goes live.\nDomain Mapping: You have three options: register a new domain, use one you already own, or use a free Sierra subdomain. see Domain Options for Your Site" }, { "@type" : "HowToStep", "text" : "Domain Options for Your Site\n\nYou have three flexible options for your site's web address. You'll set this up in the Domain Mapping tab.\n\nOption 1: Use a Sierra Subdomain (Easiest)\n\nThis is the quickest way to get your site live. You can use a subdomain provided for free\n\nOption 2: Register a New Domain\n\nFor a memorable and marketable URL (e.g., 123MainStreetTour.com), you can register a new domain directly through the Sierra tool.\n\nOption 3: Use a Domain You Already Own\nSierra Interactive requires all client-owned domains to be pointed to our Cloudflare account for proper configuration and support.\n \nOnce your domain has been submitted our Support Team will follow up with you via Email with further instructions.\n\nIf you own a domain through a third-party registrar like GoDaddy, you can use it by updating its A records to point to Sierra's servers." }, { "@type" : "HowToStep", "text" : "Enable Partial Seller Leads\n (Recommended)\n\nCapture every opportunity by saving the property address even if a visitor doesn't complete the form.\n\nIn your dashboard settings, navigate to Global Site Settings.\nFind the Partial Forms section.\nTurn on the Seller Lead Partial Information Capture toggle. This will automatically capture addresses from abandoned forms on your Seller Lead Sites." }, { "@type" : "HowToStep", "text" : "Publish: When everything looks perfect, click Publish to go live. Remember to click SAVE at the bottom of each section as you make changes." } ] } ```