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Setting Up Google Ads PPC with Sierra Interactive

Get started with professionally managed Google Ads campaigns to generate consistent buyer and seller leads.

 

Why This Feature Matters

 

 

Running Google Ads through Sierra provides:

 

  • Expert campaign setup and ongoing optimization

  • Targeted buyer and seller lead generation

  • Transparent performance reporting

  • Hands-free management by Sierra’s in-house Digital Marketing team

 

 

 

Step-by-Step Instructions

 

 

 

1. Complete the Google Ads Questionnaire

 

 

 

 

 

2. Provide Payment Information

 

 

  • Single Payer Account:

     

    • Credit card is added directly to Google Ads

    • Google charges the card based on spend thresholds (e.g., $350, then $500)

     

  • Split Billing Account:

     

    • PPC budget is added as a recurring prepaid charge on your Sierra account

    • Billing aligns with your Sierra subscription date

    • Set up Additional Billing Profile before campaign launch

    • Notify Sierra of budget changes 3+ business days before next billing date

     

 

 

 

3. Campaign Setup & Launch

 

 

  • Sierra’s team builds campaigns after receiving confirmation and payment info

  • If your site is in development, preliminary setup can begin, but the site must go live before activation

  • You’ll receive confirmation via Basecamp once your campaign is live

 

 

 

4. Budget Planning

 

 

  • Recommended budget: $2/month per active listing in your target areas

     

    • Example: 500 listings → $1000/month PPC budget

     

 

 

 

5. Targeting Communities

 

 

  • Limit your list to 20 or fewer cities, subdivisions, or ZIP codes

  • Each target community should have 10+ active listings to ensure effectiveness

 

 

 

6. Lead Tagging and Performance

 

 

  • Leads from Sierra-managed Google Ads are automatically tagged with “Sierra PPC”

  • Campaigns may take 2–4 months to mature for optimal performance

 

 

 

7. Access Performance Reports

 

 

  • Around 4–6 weeks after launch, you’ll receive a dynamic Google Data Studio Report

  • Accessible via Gear Icon > PPC Reporting in Sierra

  • Bookmark it and download reports as needed for record keeping

 

 

 

 

Best Practices

 

 

  • Use a targeted, data-driven list of communities

  • Start with a manageable monthly budget and scale up

  • Allow 60–90 days for meaningful campaign performance

  • Communicate regularly with the Digital Marketing team via Basecamp or email

 

 

 

Troubleshooting Common Issues

 

 

Issue: Didn’t receive confirmation email after submitting the form

Fix: Email DigitalMarketing@SierraInteractive.com to confirm you’re ready to start

 

Issue: PPC results seem slow initially

Fix: Allow 2–4 months for campaigns to optimize and improve performance

 

 

 

FAQs

 

 

Q: What’s included in Sierra’s PPC service?

A: Setup and management of Google Search Ads for buyer and seller leads (Display Network not included)

 

Q: Are landing pages needed?

A:

 

  • Buyer campaigns: No—Sierra creates the necessary pages

  • Seller campaigns: Yes—requires a separate seller lead site on a different domain

 

 

Q: How are leads tagged?

A: All leads from PPC campaigns are tagged “Sierra PPC” in the CRM

 

Q: Can I track ad conversions?

A: Yes, using Google Analytics integration and conversion tracking setup

 

Q: Can I use tracking links with my PPC campaigns?

A: Yes. Create a Sierra tracking link and provide the tlid parameter to the Ads team

 

Q: Can I use a non-Sierra site?

A: No, PPC management is limited to Sierra-hosted websites

 

Q: Can I access the Google Ads account directly?

A: No direct access is provided, but billing visibility can be granted by request

 

Q: Can I request seller campaigns?

A: Yes—email DigitalMarketing@SierraInteractive.com with areas and budget

 

Q: How do I schedule a call with the Ads team?

A: Email DigitalMarketing@SierraInteractive.com, or indicate interest in a call via the Questionnaire