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Sierra Dialer Compliance: Calling and Texting Regulations Overview

Essential Guidelines for Safe and Legal Use of the Sierra Dialer.

Summary

This article provides an overview of compliance requirements for using the Sierra Dialer for both calls and texts. Learn how federal and carrier regulations apply, what Sierra does to help, and what your team is responsible for when contacting leads.

Table of Contents

  1. Why This Feature Matters
  2. Step-by-Step Compliance Overview
    1. Text Messaging Regulations
    2. Calling Regulations
    3. Communication Preferences
  3. Best Practices
  4. Troubleshooting Common Issues
  5. FAQs

Why This Feature Matters

  • Protects your business from fines and legal risks by following TCPA and FCC rules.
  • Keeps deliverability high by preventing carriers from flagging or blocking your calls and texts.
  • Builds trust with leads by respecting their communication preferences.

Step-by-Step Compliance Overview

1. Text Messaging Regulations

  • Consent Required: Leads must give express written consent before receiving marketing texts.
  • Opt-Out Management: Sierra automatically recognizes common opt-out keywords (e.g., STOP, UNSUBSCRIBE). You must honor these requests.
  • Frequency & Content: Avoid high-volume or overly promotional messaging that may trigger carrier filtering.
  • 10DLC Registration: To send messages reliably, your business must register with carriers via 10DLC. Sierra guides you through this process.

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2. Calling Regulations

Requirement

Key Points

Do Not Call (DNC)

Cannot call numbers on the National DNC Registry without prior consent or an established business relationship.

Call Time Restrictions

Telemarketing calls are limited to 8 a.m. – 9 p.m. local time.

Caller ID Requirements

Must display accurate identifying info (no spoofing).

Consent for Recordings

Some states require two-party consent for call recordings. Confirm local requirements.

 

 

 





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3. Communication Preferences

  • Sierra provides tools to automate and respect lead preferences for both calls and texts.
  • Preferences sync across the CRM, ensuring that once a lead opts out, no further messages or calls are sent automatically.
  • Admins can configure automated compliance settings to minimize risk.

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Best Practices

  • Collect and document consent at the first point of contact.
  • Train your team on proper use of the Dialer and opt-out handling.
  • Monitor automated action plans to ensure they comply with regulations.
  • Keep your 10DLC registration and business profile up to date.
  • Regularly review Sierra’s compliance updates in case of new regulations.

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Troubleshooting Common Issues

  • Texts are failing to send → Confirm your 10DLC registration and verify you’re not exceeding carrier throughput limits.
  • Leads still receiving texts after opting out → Check your action plans and ensure opt-out automation is enabled.
  • Call recording unavailable → Verify local consent laws; Sierra disables recording in some states where two-party consent is required.

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FAQs

  • Does Sierra handle all compliance automatically?
    Sierra provides tools and safeguards, but it’s your responsibility to ensure your team follows federal, state, and carrier rules.
  • Can I still text leads without 10DLC registration?
     Carriers may block or filter your messages. Registration is required for reliable delivery.
  • What happens if I call or text a number on the DNC list?
     You could be subject to legal penalties. Use Sierra’s communication preferences and filters to help reduce risk.
  • Does compliance differ for transactional vs. marketing messages?
     Yes. Transactional messages (e.g., appointment reminders) often require less formal consent, but marketing messages always require express consent.