🌟Sierra Q3 2025 Release Notes
Focus Areas: Lead Generation • Lead Nurturing & Management • Support & Services
This quarter, we launched new features and enhancements designed to help agents and teams capture more leads, work more efficiently, and stay connected during peak season.
Lead Nurturing & Management
Lead Accelerator Smart Filters
Quickly surface high-intent leads using dynamic filters based on behavior, recency, and engagement.
> What Are Lead Accelerator Smart Filters?
E-Alert & Market Update Automations
Assign property alerts and market updates as automated actions—keeping leads informed and engaged without manual follow-up.
> How to Use Automations to Apply E-Alerts or Market Updates
Lead Generation
Partial Seller Lead Capture
Now capture seller lead information even if they abandon the home valuation form. Follow up via direct mail for potential listing opportunities.
→ How to Use Partial Seller Leads to Capture More Opportunities on Your Sierra Website and CRM
Facebook Single Listing Ads
Easily launch targeted ads to promote individual listings.
→ Get started with FB Single Listing Ads
Support & Services
Ask Sierra
Introducing your new AI-powered support assistant—get instant answers, navigate the platform faster, and troubleshoot common issues without opening a ticket.
→ How to Get Instant Answers with Ask Sierra
Website Customization Services
A new add-on service offering professional enhancements for your IDX website—bridging the gap between do-it-yourself edits and custom development costs.
CallRep
Improve call pickup rates with Sierra-enabled protection. Calls now display a verified checkmark, reducing the chance of being flagged as “Spam Likely.”
→ Find more information in our Help Center Article
Other Enhancements
Reporting Dashboard Enhancements
A new Reporting tab has been added to the main navigation (just after the Users tab), grouping all key reporting tools in one place for easier access and visibility.
Leads Dashboard Flow Enhancements
Move between the lead dashboard and lead detail views without losing your filters or context—streamlining your workflow and saving time.
Questions or Feedback?
These features are designed to make your busy season more productive. If you’d like a walkthrough, training, or want to share feedback, reach out to our Support team by submitting a ticket here.