TCPA Regulatory Update: Frequently Asked Questions
Understanding TCPA Regulatory Update
Will this setup essentially eliminate the need for SendGrid?
There are several reasons to consider using a third-party email service for monitoring and enhanced delivery. Whether these services are necessary or cost-effective depends on your lead engagement strategies and the type of leads you are nurturing. SendGrid and Verify by CallAction offer overlapping feature sets, so we recommend evaluating each based on your specific needs and associated costs.
Doesn’t Sierra check emails using NeverBounce?
Yes, we use an email verification service during lead registration, which provides some assurance that the email account is valid at the time of registration. However, we strongly recommend actively managing your email database through reengagement strategies and promptly honoring unsubscribe requests to maintain database quality.
We are long-time Sierra users. How long has the consent language directly through our website been compliant?
Sierra made a significant update to consent language approximately 2.5 years ago. Since then, the language has been periodically refined to ensure ongoing compliance with regulatory changes.
Is Sierra removing the 'voicemail drop' feature?
The voicemail drop feature remains available as an optional tool in your lead strategy. Its use is entirely optional and can be disabled at the account level if not needed.
Does this apply to Canada?
No. The TCPA is U.S.-based legislation and does not apply to Canada.