--- title: Tracking Leads with URL Parameters Including UTM, AWT, and AWID description: Track and tag leads from Google, Facebook, and other PPC campaigns using URL parameters in Sierra Interactive CRM. image: https://www.sierrainteractive.com/wp-content/uploads/2022/07/Website-Preview-V2A.jpg --- [Skip to content](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#main-content) [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new?hsLang=en) [![Sierra Interactive logo](https://help.sierrainteractive.com/hs-fs/hubfs/sierra%20interactive%20logo.png?width=250&height=34&name=sierra%20interactive%20logo.png)](https://help.sierrainteractive.com/helpcenter?hsLang=en) - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) Open main navigation Close main navigation - [Sierra CRM Login](https://client.sierrainteractivedev.com/login.aspx?sn=sierrainteractive.com) - [Sierra Support](https://share.hsforms.com/1-PkIvKPkRJ2Oe4iP28LPugcrxj0?__hstc=240356316.ca34a03f98730f420ad639300528f2a2.1764955183725.1783970890126.1783975123568.351&__hssc=240356316.31.1783975123568&__hsfp=3cbed2008eb4c720102b6f72b9dd6767) - [Training & Learning](https://info.sierrainteractive.com/live-training-learning-opportunities) Show submenu for Training & Learning - [Sierra Academy](https://info.sierrainteractive.com/sierra-academy) - [Live Training Sessions](https://help.sierrainteractive.com/helpcenter/join-live-training-sessions-explore-sierra-learning-resources) Show submenu for Live Training Sessions - [Tuesdays 11AM ET](https://us02web.zoom.us/j/81520282538) - [Wednesdays 1:30PM ET](https://us02web.zoom.us/j/84246589732) - [Fridays 3PM ET](https://us02web.zoom.us/j/86964951435) - [Sierra YouTube Channel](https://www.youtube.com/@sierrainteractive/featured) - [Sierra Facebook Mastermind](https://www.facebook.com/groups/sierrainteractive) - [Referral Dashboard](https://www.sierrainteractive.com/customer-referral-dashboard/) - [Operations & Closures](https://info.sierrainteractive.com/sierra-interactive-observed-holidays) - [System Status](https://status.sierrainteractive.com/) - [Contact Support](https://help.sierrainteractive.com/helpcenter/kb-tickets/new) Search Help Center - There are no suggestions because the search field is empty. 1. [Help Center](https://help.sierrainteractive.com/helpcenter?hsLang=en) 2. [Lead Management](https://help.sierrainteractive.com/helpcenter/lead-management?hsLang=en) 3. [Lead Organization & Tagging](https://help.sierrainteractive.com/helpcenter/lead-management?hsLang=en#lead-organization-tagging) September 8, 2026 # Tracking Leads with URL Parameters Including UTM, AWT, and AWID ## Unlock the full potential of your marketing campaigns In Sierra Interactive by efficiently tracking leads with URL parameters to boost conversions and optimize your strategies. ### Table of Contents 1. [Why This Feature Matters](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#why) 2. [How Lead Tracking Works](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#how) 3. [Step-by-Step Instructions](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#step) 4. [Best Practices](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#best) 5. [Troubleshooting Common Issues](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#issue) 6. [FAQs](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#faq) --- ### Why This Feature Matters When leads come in from ads or campaigns, Sierra can automatically capture where they came from and tag them without any manual entry. - Know which campaigns, platforms, and keywords are actually driving leads - Automatically tag leads so they route to the right agent or pipeline - Filter and search leads by source or campaign tag on the Manage Leads page - Feed source data into Lead Routing Rules for smarter distribution [back to the top](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#top) --- ### How Lead Tracking Works Sierra reads specific URL parameters appended to your landing page links. When a lead registers after clicking a tracked URL, Sierra captures those parameter values and: - Sets the lead's Source field - Applies one or more Tags to the lead - Populates the lead's Keywords field (UTM only) There are two parameter systems you can use — UTM parameters and AWT/AWID parameters and they can be used together. [back to the top](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#top) --- ### Step-by-Step Instructions #### 1. Use UTM Parameters UTM parameters are the standard tracking format used by Google Analytics and most ad platforms. Sierra maps three of them to lead fields: | UTM Parameter | What It Does in Sierra | | --- | --- | | `utm_source` | Sets the lead's Source value (e.g., Google, Facebook) | | `utm_campaign` | Applies a tag to the lead | | `utm_term` | Populates the lead's Keywords field | > **Example URL:** > > https://www.yoursite.com/idx/search/?utm\_source=google&utm\_campaign=new-home-search&utm\_term=affordable-condos This would set: - Source → google - Tag → new-home-search - Keywords → affordable-condos ⚠️ `utm_medium` and `utm_content` are not mapped to Sierra lead fields. Use `utm_campaign` for tagging. #### 2. Enable Dynamic Source Creation (Optional) By default, Sierra only records a UTM source value if that source already exists in your account. To let Sierra auto-create new sources from incoming URLs: 1. Go to **Gear Icon \> Manage Lead Sources![manage\_lead\_sources](https://help.sierrainteractive.com/hs-fs/hubfs/manage_lead_sources.png?width=334&height=288&name=manage_lead_sources.png)** 2. Find the **Allow Dynamic Creation of Sources from URLs** toggle![manage\_lead\_sources\_creation](https://help.sierrainteractive.com/hs-fs/hubfs/manage_lead_sources_creation.png?width=670&height=85&name=manage_lead_sources_creation.png) 3. Enable it ⚠️ If this setting is off and a lead arrives with an unrecognized `utm_source` value, that source will not be recorded on the lead. #### 3. Use AWT and AWID Parameters AWT and AWID are Sierra-specific parameters that apply tags directly to leads. Use these when you want explicit platform tagging without relying on UTM source mapping. **`awt`** identifies the ad platform and applies a corresponding tag: | AWT Value | Tag Applied | | --- | --- | | `awt=fb` | Facebook PPC | | `awt=ggl` | Google Ads | | `awt=bing` | Bing PPC | | `awt=yahoo` | Yahoo PPC | | `awt=ttr` | Twitter PPC | | `awt=pt` | Pinterest PPC | **`awid`** adds a second tag with the specific ad name, campaign, or keyword phrase you define. > **Examples:** > > Google PPC campaign targeting condos: https://www.yoursite.com/beautiful-vista-condos/?awt=ggl&awid=beautiful-vista-condos → Tags applied: Google Ads, beautiful-vista-condos > > Facebook ad for a specific listing: https://www.yoursite.com/idx/1234-main-st/?awt=fb&awid=1234-main-st → Tags applied: Facebook PPC, 1234-main-st You can include multiple `awid` values as each is applied as a separate tag. #### 4. Format Your URLs Correctly URL parameters follow strict formatting rules. A malformed URL will cause tracking to fail silently. - Use `?` only once — before the first parameter - Use `&` to separate every additional parameter - Don't use spaces or special characters in parameter values — use hyphens instead > ✅ Correct: https://www.yoursite.com?searchid=1234&awt=ggl&awid=my-campaign > > ❌ Incorrect (double `?`): https://www.yoursite.com?searchid=1234?awt=ggl&awid=my-campaign [back to the top](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#top) --- ### Best Practices - Establish a tag naming convention before launching campaigns — consistency makes filtering and routing far more reliable - Use short, hyphenated values for `awid` and `utm_campaign` (e.g., `q1-buyer-leads`, not `Q1 Buyer Leads Campaign`) - Combine AWT and UTM parameters to capture both Sierra tags and GA4 campaign data in a single URL - Set up Lead Routing Rules that trigger on specific source or tag values to automate agent assignment from day one - Periodically audit your campaign URLs. A single broken parameter means lost attribution data [back to the top](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#top) --- ### Troubleshooting Common Issues - **Tags aren't appearing on new leads** Check URL formatting for double `?` or special characters. Also confirm the lead registered by clicking the tracked link (direct registrations won't carry parameters). - **Source isn't being recorded** Verify the source already exists under Gear Icon \> Manage Lead Sources, or enable Dynamic Source Creation. - **Leads aren't routing correctly based on tags** Confirm your [Lead Routing Rules](https://help.sierrainteractive.com/helpcenter/configuring-lead-routing-rules-for-your-team?hsLang=en) reference the exact tag or source value as it appears on the lead as values are case-sensitive. [back to the top](https://help.sierrainteractive.com/helpcenter/tracking-leads-with-url-parameters-including-utm-awt-and-awid#top) --- ### FAQs - **Do I need to create tags and sources in my account before using them in URLs?** Not if Dynamic Source Creation is enabled. Tags created via `awt`, `awid`, or `utm_campaign` are applied automatically. Sources from `utm_source` require Dynamic Source Creation to be on if they don't already exist. - **Can I use UTM and AWT/AWID parameters together in the same URL?** Yes. They work independently and can be combined in a single URL to populate both GA4 campaign data and Sierra tags simultaneously. - **Where do I see the source and tags applied to a lead?** On the lead's detail page. Source and tags are also searchable and filterable from the **Manage Leads** page. - **Will tracking parameters affect my IDX search results or website behavior?** No. Sierra strips these parameters from the URL before processing the page as they're only used at the point of lead registration. - **What happens if a lead visits a tracked URL but doesn't register?** No lead record is created, so no tracking data is captured. Parameters are only recorded when a lead submits a registration form. 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