Using SEMrush with Your Sierra Website for SEO Insights
Learn how SEMrush can crawl your Sierra Interactive website for SEO analysis, what data it can provide, and why Sierra supports this crawler exclusively.
Why This Feature Matters
Understanding how search engines see your website is an important part of improving SEO. Crawlers simulate how bots navigate your site and report on technical and content-related signals that impact visibility.
Sierra Interactive currently supports SEMrush, a crawler integration.
This approach ensures accurate insights while protecting site performance, security, and compliance.
Table of Contents
- What Is SEMrush?
- How SEMrush Works with Your Sierra Website
- Why Sierra Supports SEMrush
- What Crawlers Are Not Supported
- How to Use SEMrush for SEO on Your Sierra Website
- What SEMrush Cannot Do
- Best Practices
- FAQs
What Is SEMrush?
SEMrush is a third-party SEO tool that provides insights into:
- Site structure and crawlability
- Broken links and redirects
- Page metadata (titles, descriptions)
- Indexing signals
- Content health and visibility opportunities
SEMrush does not directly change your rankings. Instead, it provides diagnostic data you can use to make informed SEO improvements.
How SEMrush Works with Your Sierra Website
When SEMrush crawls your Sierra website, it:
- Scans publicly accessible pages
- Follows approved crawl paths
- Sends all findings to your SEMrush account, where you review and analyze them
Sierra allows SEMrush to crawl sites so you can:
- Identify technical SEO issues
- Confirm that important pages are indexable and accessible
- Monitor overall site health over time
Why Sierra Supports SEMrush
Sierra supports SEMrush as the only approved crawler for three key reasons:
1. Performance Protection
Unregulated crawlers can:
- Increase server load
- Slow down site performance
- Create a poor experience for visitors
By limiting crawler access, Sierra helps keep your site fast and reliable.
2. Security and Compliance
Some crawlers may try to:
- Access restricted paths
- Scrape sensitive endpoints
- Ignore robots.txt instructions
SEMrush follows established standards that align with Sierra’s infrastructure and security policies.
3. Data Consistency
Using a single, standardized crawler:
- Reduces conflicting or confusing reports
- Ensures predictable crawl behavior
- Makes it easier for Support to troubleshoot issues with you
What Crawlers Are Not Supported
At this time, Sierra does not support direct crawling by tools such as:
- Ahrefs
- Moz
- Screaming Frog
- Custom or proprietary bots
Requests to whitelist additional crawlers can’t be accommodated.
How to Use SEMrush for SEO on Your Sierra Website
SEMrush can help you:
- Identify pages missing meta titles or descriptions
- Find broken internal links
- Monitor crawl errors
- Understand which pages are being indexed
- Track content opportunities
- Regular content creation
- Blog and community page updates
- On-site SEO best practices
What SEMrush Cannot Do
SEMrush does not:
- Change how Sierra websites are indexed
- Override Sierra SEO configurations
- Guarantee ranking improvements
- Replace content strategy
SEO improvements still require ongoing effort and content development.
Best Practices
-
Use SEMrush as a diagnostic tool, not a ranking switch
-
Focus on trends, not one-time reports
-
Prioritize crawl errors and accessibility issues
-
Pair insights with consistent content creation
-
Avoid over-crawling your site
FAQs
-
Can I connect another SEO crawler instead of SEMrush?
No. Sierra only supports SEMrush at this time. -
Do I need SEMrush to rank well on Google?
No. SEMrush is optional and used for analysis only. -
Will SEMrush automatically fix SEO issues?
No. It identifies issues but does not resolve them. -
Does using SEMrush impact my site performance?
SEMrush crawling is controlled and designed to minimize impact.