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Enhance Your Brand Recognition with a Customized Favicon

Learn how to effectively update your site's favicon for better visibility and brand consistency.

Why This Feature Matters

A recognizable favicon allows clients to quickly identify your real estate site among many others, leading to increased return visits and brand loyalty.

  • Boosts brand recognition and professionalism by displaying a unique icon in browser tabs.
  • Helps users quickly identify your site when multiple tabs are open, enhancing user experience.
  • Easy to update and syncs across modern and legacy browsers automatically, saving you time and ensuring consistency.

Step-by-Step Instructions

1. Verify User Permissions

  • Primary Managers can update the favicon by default

  • Manager-level Users must have the permission “Can update main Account Contact Info” enabled in their user profile

2. Access the ‘Account Contact Info’ Page

  • From the Sierra admin, click the gear icon, then choose Account Contact Info

3. Locate the “Favicon” Section

  • Scroll down to the section labeled Favicon

4. Upload Your Favicon Image

  • Click Choose File and upload your favicon image

  • Accepted formats: .jpg, .gif, .png

  • Recommended size: 260px by 260px

    • Use a square image for best results

5. Save Changes

  • Click Save at the bottom of the Account Contact Info page to apply the update

  • Your new favicon will now display in browser tabs, bookmarks, and other browser contexts

Best Practices

  • Use a simplified version of your logo or a recognizable icon

  • Avoid detailed images—they may not render well at smaller sizes

  • Always preview in multiple browsers (Chrome, Firefox, Safari) for consistency

Troubleshooting Common Issues

Issue: Favicon not showing immediately

Fix: Clear your browser cache or view the site in an incognito window to see the update

 

Issue: Favicon appears blurry

Fix: Ensure your uploaded image is at least 260x260px and is square for proper scaling

FAQs

Q: What is a favicon?

A: A favicon is the small icon that appears in a browser tab when your website is open. It helps users visually identify your site.

Q: Can I use a .ico file?

A: No need—Sierra automatically generates the .ico file for legacy browser compatibility.

Q: Do I need to use a square image?

A: Yes, a square image ensures proper formatting and prevents distortion.