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Maximize Lead Outreach with Mass Texts and Mass Voicemails

Efficiently reach multiple leads at once while keeping messages personalized, compliant, and logged in Sierra.

Mass communications in Sierra allow agents to efficiently reach multiple leads at once through Mass Text or Mass Voicemail, saving time while maintaining personalized, compliant messaging.

Table of Contents

  1. Why This Feature Matters
  2. Step-by-Step Instructions
    1. Mass Texting Leads
    2. Sending Mass Voicemails
  3. Best Practices
  4. Troubleshooting Common Issues
  5. FAQs

Why This Feature Matters

Using Mass Text and Mass Voicemail helps your team:

  • Reach many leads at once without sacrificing personalization
  • Save time compared to calling or texting individually
  • Maintain consistent messaging for lead engagement
  • Target messages by lead type (buyer, seller, lender)

Step-by-Step Instructions

Mass Texting Leads

Only users with Dialer access can send mass texts, so double-check permissions if messages aren’t going through.

  1. Enable the Sierra Dialer

    • Navigate to Settings → Dialer Settings to confirm the feature is turned on for all users who will be sending messages.

  2. Select Leads from the Lead Dashboard

    • Go to the Leads tab > Leads Dashboard

    • Use the checkboxes to select the leads you want to message. You can filter by lead type (buyer, seller, lender) or other tags to refine your selection.mass text 1

  3. Compose and Send Mass Text

    • Click Bulk Actions → Send Text Message
      .mass text 2

    • Type your message in the text box. Personalize where possible using merge fields (e.g., ).mass text 3

    • Click Send to deliver the message. Each lead receives it individually, keeping conversations private (similar to a BCC in email).

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Sending Mass Voicemails

  1. Enable the Dialer & Permissions
    • Gear Icon → Voice And Text Settings → Toggle Enable Mass Voicemail Functionality
    • (Optional) Allow agent-level users to send mass voicemails

  2. Select Leads to Receive Voicemail

    • Go to the Leads tab > Leads Dashboard

    • In the Lead Dashboard, choose one or more leads.

    • Click Bulk Actions → Send Voicemail.

      mass vm 1

  2. Choose or Record a Voicemail Message

    • Option A: Record a new message via headset, call-in, or upload an audio file (.mp3 or .wav).

    • Option B: Use the Voice Messages Manager to select an existing recording.

  3. Confirm Caller ID

    • Select the appropriate Dialer number that matches your lead type (buyer, seller, or lender).

  4. Submit the Voicemail Drop

    • Click Send or Submit.

    • The voicemail is delivered directly to the lead’s voicemail inbox; their phone does not ring.

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Best Practices

  • Personalize messages by lead type (buyer, seller, lender)
  • Monitor mass text and voicemail limits to avoid overage charges
  • Preview recordings and message drafts before sending
  • Keep messaging concise with clear calls to action (under 60 seconds)

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Troubleshooting Common Issues

  • Voicemail not delivered → Ensure the number is U.S. or Canadian-based. International numbers are not supported.
  • Agent cannot send → Confirm the agent has permission enabled in Voice And Text Settings

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FAQs

  • What’s the daily and per-send limit for voicemail drops?
    Up to 250 voicemail drops at once, 1,000 per day per account
  • Are mass voicemails billed separately?
    Plans include 500 voicemail drops per month; $5 per 100 drops overage
  • Will the lead’s phone ring with a voicemail drop?
    No, voicemail appears automatically
  • How is mass texting billed?
    Each outbound recipient counts as one message; inbound replies do not.