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Measure Your Website Performance with the Sierra Interactive GA4 Integration

Connect Google Analytics GA4 to your Sierra site and measure lead conversions and site traffic with ease.

Why This Feature Matters

With our GA4 integration, you can ensure your website effectively measures lead conversions and other site performance KPI's.

Step-by-Step Instructions

✅ Create a New Google Analytics 4 (GA4) Property

  1. Log in to your Google Analytics account.

  2. Navigate to Admin (gear icon in bottom-left).

  3. Click Create Property and complete the setup wizard.

  4. Create a Web Data Stream when prompted.

  5. Copy the Measurement ID (format: G-XXXXXXXXXX).

  6. Go to your Sierra CRM → Gear Icon → Integrations → Google Analytics

  7. Paste your Measurement ID in the provided field.

⚠️ Do not paste the full GA script — Sierra only needs the Measurement ID.


✅ Mark “Lead” as a Conversion in GA4

  1. Go to Engagement → Events in GA

  2. Locate the event called Lead

  3. Click the three-dot menu and select Mark as conversion

Note: You must have at least one lead event before this option appears.

Best Practices

  • Only use one GA property on your Sierra site

  • Share GA or Facebook Pixel access with third-party advertisers instead of letting them install separate tracking

  • Ensure your Measurement ID (not Property ID) is used

  • Resize your email/flyer header image to 700x160px to avoid distortion

 

Troubleshooting Common Issues

Using Google Tag Manager (GTM)

GTM is not supported on Sierra sites. Use native GA integration only

Issue: GA not recording conversions

Fix: Verify you used the Measurement ID, not the GA4 Property ID

 

Issue: You pasted full GA script into your site

Fix: Remove full script. Sierra requires only the Measurement ID via Integrations

 

Issue: Events not being marked as conversions

Fix: Wait for the first ‘Lead’ event to fire before trying to mark it as a conversion

FAQs

Q: Can I use Universal Analytics (UA)?

A: No. Google officially deprecated UA on July 1, 2023. Use GA4 only.

Q: How Do I Remove the GA4 Measurement ID?

A:  Sierra CRM → Gear Icon → Integrations → Google Analytics. Click Remove and save.

Q: Can I link Google Ads to GA4?

A: Yes, but linkage must be redone after creating your GA4 property. Learn how here.

Q: How do I find my Measurement ID?

A: It’s listed in your GA4 Web Stream settings. Format: G-XXXXXXXXXX.