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What is IntelliSearch?

Deliver a more intuitive property search that matches how buyers think, driving organic traffic and better lead engagement.

Quick Start Summary

IntelliSearch lets you use natural keywords like “in-ground pool” or “bonus room” when building saved searches, E-alerts, or Market Updates. This means your website visitors can search like real people, not like an MLS form, helping you attract more buyers and convert leads faster.

Why This Matters 

Most buyers don’t think in strict MLS terms. They think in lifestyle or feature language, like “open concept,” “big backyard,” or “fixer upper.” Traditional search tools often miss these nuances, causing buyers to bounce and look elsewhere.

IntelliSearch solves this by letting you and your site visitors use everyday words. For example:

  • A team in Austin uses IntelliSearch to highlight “rooftop decks” and “walk to bars,” instantly connecting with their target urban buyers.

  • An agent in a suburban market creates saved searches for “large backyard” and “mother-in-law suite,” attracting buyers looking for more space and multigenerational options.

By matching how buyers naturally search, IntelliSearch helps you appear in more organic searches, keeps visitors on your site longer, and captures higher-quality leads who are ready to take the next step.

Step-by-Step Instructions

How to Build an IntelliSearch Saved Search

  1. Go to your Sierra CRM.
    Click on Saved Searches.

  2. Enter natural language keywords.
    Use phrases like “energy efficient,” “handyman special,” or “lake views.” This mirrors how buyers actually search.

  3. Layer in standard filters if needed.
    Narrow by price, bedrooms, or location to get precise results.

  4. Preview and adjust.
    Look at the listings returned. Tweak keywords to expand or narrow the pool.

  5. Save the search.
    This saved search can power IDX pages on your website that rank for these popular keywords, driving SEO traffic.

How to Use IntelliSearch in E-Alerts and Market Updates

  1. Navigate to a lead’s detail page.

  2. Click on the Searches tab.

  3. Choose to create or edit an E-alert or Market Update.

  4. Use IntelliSearch to add natural keywords that match the lead’s wish list, like “open concept kitchen” or “near golf course.”

  5. Save and assign to keep the lead engaged with listings that truly fit their lifestyle.

Best Practices

  • Think like a buyer. If a lead mentioned they want “home office space,” use that as a keyword instead of just “3 bedrooms.”

  • Test multiple phrases. Try “mother-in-law suite,” “guest house,” or “ADU” to see what your local MLS data supports.

  • Use lifestyle-focused saved searches on your website. A team near ski resorts created pages for “mountain views” and “ski-in ski-out,” capturing dream-home traffic that competitors missed.

The Business Advantage for You

IntelliSearch helps turn your Sierra website into more than just a place to browse listings. It becomes a powerful tool that naturally draws in the right buyers and sellers through Google searches, keeps them interested with exactly what they’re looking for, and builds trust in you as their local expert. By making it easier to connect people with homes that fit their lifestyle, you save time for your team and focus more on guiding clients toward the closing table. It’s one more way Sierra supports you in growing your business, turning your site into a lead-generating engine that works even when you’re not online.

Troubleshooting Common Issues

  • Saved search returns too few results?
    Try simpler or broader keywords, or remove conflicting filters. For example, “large backyard” might work better than “huge backyard.”

  • IDX page isn’t ranking well?
    Make sure your page also has supporting content, good metadata, and internal links that reinforce the theme.

FAQs

Q: Can I use keywords and standard MLS filters together?
Yes, and that’s where IntelliSearch shines. Combine “waterfront” with a price range to target luxury lake buyers.

Q: Does this work on agent subdomains?
Absolutely. IntelliSearch powers both your main and agent-specific websites.

Q: How does this improve lead quality?
When buyers see listings that truly match their wish list, they’re more likely to register, trust you as the expert, and convert.